Prospect-to-Meeting

A run starts when somebody decides to reach people who have not asked to hear from us: a list built from a territory, the accounts named in a plan, or a trigger somebody noticed. The processes here build the list and check it, decide what is worth saying to each part of it, run the sequence across mail, phone and social, keep every message inside the consent and suppression rules, and hand over a meeting that actually happened along with what was said and what the person wanted. A run ends at the meeting rather than at the reply, because a booked meeting nobody attended is a run that failed. Reaching people who did ask to hear from us is marketing, and the rules that decide who owns an answer belong to operations.