Inquiry-to-Qualified

A run starts when an inquiry lands with an owner: a form somebody filled in, a trial they started, an event they came to, a referral from a partner. The processes here answer it inside the clock the organization has promised, ask the questions that separate a real evaluation from a browse, record what was learned in a shape the next stage can read, and end in a decision to work it, to send it back for nurture, or to say no and say why. The decision is what this stream produces. The routing that delivered the inquiry is operations, the demand that created it is marketing, and the discovery that follows a yes is the next stream here.