Hire-to-Productive

A run starts when somebody joins a revenue team and ends when they can do the job unaided. The processes here run the onboarding, teach the product and the market, teach the process the organization actually uses rather than the one it wrote down, certify that a person can do the parts that matter before they are let near a customer, and keep the material current as the product and the market move. It also covers what changes for everybody at once: a launch, a repricing, a new competitor. A launch nobody can sell is a marketing stream that ended too early, and this is where it lands.