Fund-to-Activity

A run starts when money is set aside for partners to spend on demand generation. The processes here decide how the fund is allocated, tell partners what it can and cannot be spent on, approve proposed activity before it happens, check the claims and the evidence afterward, pay them, and report on what the money produced. The activity itself is marketing, and these processes name marketing's campaign processes rather than repeating them. What sits here is the money, the eligibility and the accounting, because it is the partner relationship that earns the fund.