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reference process · marketing · 19 activities · 15 on the roster

Map Buyer Journey

A decision coordinator takes one agreed persona and works out how people of that persona buy. Analytics reads what those buyers did in the months before they bought, a study manager asks recent buyers what they were trying to settle at each point, a search optimizer reads what people search on the subject, and a researcher collects what the people who deal with buyers get asked. The coordinator turns that evidence into a set of stages, each carrying a signal that says a buyer has entered it, and the run then records every place the buyer meets the organization and every question the buyer needs answered at each stage. A content librarian matches what is already published against those questions, and the questions with nothing behind them become the gap list. The map is agreed by the people who will plan against it, issued at a version, and handed to the agents that plan content and design campaigns. Those agents can rely on four things from a recorded map: the stages with the signal that marks each one, the touchpoints placed against a stage with the agent that owns each, the questions in the words buyers used, and the gaps ranked by how many buyers reach the question.

The activities

What happens in a run

19 activities from a persona is agreed to the map is agreed and in use, 2 of them gates a person has to sign. Drag the diagram to move along it.

Map Buyer Journeya persona is agreed → the map is agreed and in use
a question or a contact is ruled outtoo few buyers answera stage signal cannot be readthe room does not agreea persona is agreed1Take in the Personawhich persona, which purchase,what the map answers2Read the Behavioral Recordwhat buyers of this persona didbefore they bought3Read the Search Demandwhat people search on thissubject, and in what order4Design the Buyer Studythe method, who gets asked, andevery question asked5Clear the Sample and the …the rules scored, and legalsigns before anyone is askeda person signs · never an agent6Talk to the Buyersrecent buyers say what theywere trying to settle7Collect the First-Hand Ac…what the people who deal withbuyers get asked8Draft the Stagesthe steps a buyer movesthrough, and what marks each9Map the Touchpointsevery place the buyer meets theorganization10Collect the Questionswhat the buyer needs answeredat each stage11Test the Stages against t…whether each signal can beread, and who moved that way12Inventory the Content aga…which published piece answerswhich question13Find the Gapsthe questions with nothingpublished behind them14Settle the Mapthe people who plan against itagree it, or send it backa person signs · never an agent15Write down the Agreed Mapstages, touchpoints, questions,gaps, and who agreed16Issue the Map as a Versionthe map numbered, and theagents that read it told17Hand over the Mapeach receiving agent says whatit changes18Set the Review Conditionsthe review date, and what wouldchange the answer19Record What Was Learnedwhat to repeat, what to avoidthe map is agreed and in use
The roster this process needs

Hover a name to see the activities it holds. A dashed one is a person, and stays one.

The document

The document, with the blanks marked

Everything in amber is yours to fill in: who owns it, when it takes effect, which platforms, which numbers, and who holds each activity. Everything else is the process, and it is the same wherever it is run.

PROCESS: map buyer journey            id: <team>/map-buyer-journey   v1
from: ref/mkt/map-buyer-journey v1
owner: <who>                          effective: <date>
trigger: a persona is agreed in <your profile process>, or the review
         date on a recorded map arrives, or <what change in the market
         brings the map back sooner>
         watch: record=<persona> system=<your profile process>
                change=<a persona is agreed at a version>
         or watch: record=<recorded map>
                system=<your review schedule>
                change=<the review date on the map arrives>
         or watch: record=<market signal>
                system=<where the market change is seen>
                change=<what change in the market brings the map back
                sooner>
concurrency: one run at a time for the same persona and the same
             purchase, because two maps of one journey leave the
             planning agents with neither. Runs for different personas
             overlap
goal: one agreed map of how a persona buys, carrying its stages with
      the signal that marks each one, its touchpoints, the questions
      buyers ask at each stage, and the questions nothing published
      answers
phases:
  take-in-persona   - convenes briefing: which persona, which purchase,
                      what the map has to answer, what evidence each
                      agent owes, and the date it is owed
                      owner: decision-coordinator after: trigger
                      automation: <level>
  read-behavior     - human: what buyers of this persona did in the
                      months before they bought, and in what order
                      owner: analytics           after: take-in-persona
                      by: <days>                 automation: <level>
  read-search       - human: what people search on this subject, and
                      which questions come early and which come late
                      owner: search-optimizer    after: take-in-persona
                      by: <days>                 automation: <level>
  design-study      - human: the method, who gets asked, how many
                      responses the findings will need, and every
                      question in the wording it will be asked in
                      owner: study-manager       after: take-in-persona
                      by: <days>                 automation: <level>
  clear-study       - convenes approval: the consent-manager scores the
                      sample and the questions against the rules in
                      force, and legal signs before anyone is asked
                      owner: <your legal role>   after: design-study
                      by: <days>                 automation: never
  talk-to-buyers    - human: recent buyers are asked what they were
                      trying to settle at each point and where they
                      went to settle it
                      owner: study-manager       after: clear-study
                      by: <days>                 automation: <level>
  first-hand        - human: what the people who deal with buyers say
                      they get asked, and at what point they get asked
                      owner: researcher          after: take-in-persona
                      by: <days>                 automation: <level>
  draft-stages      - runs build-by-talent: the stages a buyer moves
                      through, each with the signal that says a buyer
                      has entered it and the signal that says the buyer
                      has left it
                      owner: decision-coordinator
                      after: read-behavior + read-search +
                             talk-to-buyers + first-hand
                      by: <days>                 automation: <level>
  map-touchpoints   - human: every place a buyer of this persona meets
                      the organization, each placed against a stage and
                      carrying the agent that owns it
                      owner: audience-manager    after: draft-stages
                      by: <days>                 automation: <level>
  collect-questions - runs collect-and-report: what the buyer needs
                      answered at each stage, each question in the
                      words a buyer used and carrying where it was
                      heard
                      owner: study-manager       after: draft-stages
                      by: <days>                 automation: <level>
  test-stages       - system: each stage signal run over the record, to
                      see whether it can be read at all and how many
                      buyers moved the way the stages say they do
                      owner: statistician        after: draft-stages
                      by: <days>                 automation: <level>
  inventory-content - runs collect-and-report: every recorded question
                      put to the library, and every published piece
                      that answers one recorded at its address
                      owner: content-librarian
                      after: map-touchpoints + collect-questions
                      by: <days>                 automation: <level>
  find-gaps         - human: the questions nothing published answers,
                      and the questions answered by something buyers
                      cannot find, ranked by how many buyers reach them
                      owner: content-librarian   after: inventory-content
                      by: <days>                 automation: <level>
  settle-map        - convenes approval: the people who will plan
                      against the map agree it, and a changes-requested
                      goes back to the stage or the question the
                      signers named
                      owner: decision-coordinator
                      after: test-stages + find-gaps
                      by: <days>                 automation: never
  write-map         - human: the stages and their signals, the
                      touchpoints, the questions, the gaps, who agreed,
                      and who disagreed and on what
                      owner: decision-coordinator after: settle-map
                      automation: <level>
  issue-version     - human: the agreed map issued as a numbered
                      version, with the version it replaces left
                      readable
                      owner: standards-keeper    after: write-map
                      automation: <level>
  hand-over         - runs decide-and-announce: every agent that plans
                      content or designs campaigns hears the map at
                      once and says what it changes because of it
                      owner: decision-coordinator after: issue-version
                      by: <days>                 automation: <level>
  set-review        - human: the date the map comes back up, and the
                      conditions that would bring it back sooner
                      owner: decision-coordinator after: hand-over
                      automation: <level>
  record-learnings  - convenes debrief: what to repeat, what to avoid
                      owner: decision-coordinator after: set-review
                      automation: <level>
run-scoped:
  outstanding - runs roll-call             owner: decision-coordinator
                every: <cadence>
                from: take-in-persona   until: hand-over
handoffs:
  take-in-persona -> read-behavior / read-search / design-study /
    first-hand [persona-and-owings]: the persona at its version, the
    purchase the map covers, what each agent owes, and the date it is
    owed. Four branches read one record
  read-behavior -> draft-stages [buyer-paths]: the paths those buyers
    took, with the period the paths were read over and the source under
    every figure
  read-search -> draft-stages [search-demand]: what people search on the
    subject, each term with its demand figure and the date that figure
    was pulled
  read-search -> collect-questions [search-terms-for-questions]: the
    same list, so a question people type and a question a buyer says out
    loud land in one place
  design-study -> clear-study [study-design]: who is sampled, how the
    sample is drawn, and every question at the version it will be asked
    in
  clear-study -> talk-to-buyers [cleared-study]: the sample and the
    questions as they were approved. A question changed afterwards goes
    back through the check before anyone is asked it
  talk-to-buyers -> draft-stages [buyer-answers]: what buyers said,
    attributed to the person who said it, with what each said about when
    it happened
  first-hand -> draft-stages [first-hand-accounts]: what the people who
    deal with buyers say they get asked, attributed the same way
  draft-stages -> map-touchpoints [drafted-stages]: the stages in order,
    each with the signal that says a buyer entered it
  draft-stages -> collect-questions [stages-for-questions]: the same
    stages, so every question lands against one of them
  draft-stages -> test-stages [stages-to-test]: the same stages, in the
    form the record will be run over
  map-touchpoints -> inventory-content [touchpoints]: every touchpoint,
    its stage, and the agent that owns it
  collect-questions -> inventory-content [buyer-questions]: the
    questions per stage, in the words buyers used
  test-stages -> settle-map [signal-readability]: whether each stage
    signal can be read from a system in use, how many buyers each stage
    holds, and which stages the record cannot see at all
  inventory-content -> find-gaps [content-inventory]: which published
    piece answers which question, each at its address and its version
  find-gaps -> settle-map [gap-list]: the questions nothing answers and
    the questions answered by something buyers cannot find, ranked
  settle-map -> write-map [agreed-map]: the agreed map, the reasons
    behind it, and anyone who disagreed and on what
  write-map -> issue-version [written-map]: the map in the wording it
    was agreed in
  issue-version -> hand-over [versioned-map]: the map at its number, and
    what changed from the version it replaces
  hand-over -> set-review [adoption-answers]: what each receiving agent
    said it would change, and the date it said it by
  set-review -> record-learnings [review-conditions]: the review date
    and the conditions that bring the map back sooner
deviations:
  clear-study -> design-study [study-item-ruled-out]: consent rules out
    part of the sample or a question, so the study is designed again
    without it
  talk-to-buyers -> design-study [too-few-answers]: too few buyers
    answer, so the study is designed again or what came in is reported
    with the shortfall recorded against it
  test-stages -> draft-stages [signal-cannot-be-read]: a stage signal
    cannot be read from any system, so the stages are drafted again
    around something the record can see
  settle-map -> draft-stages [room-does-not-agree]: the room does not
    agree on the stages, so they are drafted again with what each side
    said
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, the experts who deal
           with buyers, and legal>
  systems: analytics platforms (read), the CRM (read), the customer and
           revenue record (read), search demand and ranking data
           sources (read), the site's search performance data (read),
           the CMS (read), the content inventory (read), the contact
           database (read), the consent record (read), the survey and
           interview system (trigger), the study record (write), the
           response record (write), the evidence store (write), the
           decision record (write), the standards store (write), the
           review schedule (write), the notification channel (write),
           the meeting calendar (write, cap: <what may be set without
           asking>)
  data:    the persona at its version, <your buying history> over <what
           period>, the rules in force for contacting people, the
           earlier maps of this journey at the versions they were
           agreed at
policy:
  every stage carries a signal that can be read from a system somebody
    already runs, and a stage whose signal cannot be read is recorded
    as a stage nobody can count
  every question reaches the map in the words a buyer used, with the
    response or the search figure it came from recorded under it
  nobody is asked anything until the consent-manager has scored the
    sample and the questions against the rules in force
  no finding rests on fewer responses than the statistician said the
    study needed, and a finding that does is marked as such before it
    is written
  the map is agreed by named people, and the agreement is never
    delegated to an agent
  the agents that plan content and design campaigns sit in the room
    where the map is agreed, and a map agreed without them is not
    recorded
  a gap is recorded whether or not anybody intends to fill it, because
    what gets made is a separate decision made in a separate process
  a disagreement is recorded with the map, naming who disagreed and
    what they disagreed with
  a recorded map is never edited in place. A change goes in as a new
    version, and the version it replaces stays readable
measures:
  cycle time: <target> from the persona to the recorded map
  stage coverage: <share> of the stages whose entry signal can be read
                  from a system already in use
  question coverage: <share> of the recorded questions with a published
                     piece answering them, read on the review date
  quality gate: no map is recorded without its evidence, its gap list,
                and an answer from every agent that plans against it
Take it somewhere

Use this process in LangGraph

Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current LangGraph documentation, then writes two files: the graph, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.

361 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable LangGraph graph:
one Python file with a TypedDict state, a StateGraph, nodes, edges,
conditional edges and a checkpointer.

The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:

  https://agentcatalog.com/spec/agent-processes

Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.

Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:

  https://docs.langchain.com/oss/python/langgraph/interrupts
    interrupt() and Command(resume=), which is how a gate stops a run
  https://reference.langchain.com/python/langgraph/graph/state/StateGraph
    StateGraph, add_edge, add_conditional_edges, defer

WHAT THE DOCUMENT ASKS FOR

These hold wherever the process lands, and they matter more than style.

1. Each phase under `phases:` becomes one step, and keeps its name.

2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
   Reading it as "either" is the defect the specification calls out by name.

3. Every handoff carries a key in square brackets. Each key becomes one field
   on the run's state, named exactly as the key with hyphens turned into
   underscores, and the sentence beside it becomes that field's comment. The key
   is the stable name; the sentence is prose that may be rewritten.

4. A phase MUST NOT begin before its inbound handoff exists. Where that is
   checkable, check it in the step rather than assuming it.

5. `automation: never` is a gate a person signs. The run stops there and does
   not continue until a person's decision comes back. Do not turn one into a
   notification, a log line, or an automatic transition, whatever the queue
   looks like.

6. Each line under `deviations:` is a backward or sideways edge, returning to
   the phase named on the right. The key in brackets names it, and that name
   belongs in the code.

7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
   exception edge: it is entered when those phases FAIL, not when they succeed.
   Do not wire it as an ordinary successor.

8. Anything in angle brackets is a blank the adopting organization fills in.
   Leave each one as a named constant at the top of the file with a TODO. Do not
   invent a value, a threshold or a date.

9. Record the document's `from:` line at the top of the file, so it says which
   reference process and which version it was generated from.

10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
    process rather than at one point in it, and a run may not close while one is
    unfinished. Say in the code what you did about them, including if the answer
    is that the runtime has nowhere to put them.

HOW THAT LOOKS IN LANGGRAPH

11. A phase is a node added with `add_node`, under the phase's own name.

12. The state is a TypedDict. Each handoff key is one field on it.

13. A join is the trap. `add_edge(["a", "b"], "c")` looks right and releases
    once: when a backward edge re-enters ONE arm, the joined node never runs
    again, and the run ends early reporting success rather than raising. Mark the
    joined node `defer=True` and re-check inside it that both inbound handoffs
    exist.

14. A gate is `interrupt()` inside the node, resumed with `Command(resume=...)`.
    The platform lets anything at all call resume, so require the resumed value to
    name a person and a date and refuse anything else. Say in the fidelity note
    that this proves only that whoever resumed typed a name, because
    `Command(resume=True)` from a scheduled job is indistinguishable from a person
    signing.

15. A deviation is `add_conditional_edges` with a routing function named after
    the key in brackets.

16. Pass a durable checkpointer rather than taking the in-memory default. The
    gates wait days, and the default loses every paused run on restart.

17. Leave every phase body unimplemented, raising until somebody registers an
    implementation. The automation level is a blank, so writing a body would
    answer on the adopter's behalf whether an agent may do that work.

Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.

It has three parts.

**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.

**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.

**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.

Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.

Here is the process document.

```
PROCESS: map buyer journey            id: <team>/map-buyer-journey   v1
from: ref/mkt/map-buyer-journey v1
owner: <who>                          effective: <date>
trigger: a persona is agreed in <your profile process>, or the review
         date on a recorded map arrives, or <what change in the market
         brings the map back sooner>
         watch: record=<persona> system=<your profile process>
                change=<a persona is agreed at a version>
         or watch: record=<recorded map>
                system=<your review schedule>
                change=<the review date on the map arrives>
         or watch: record=<market signal>
                system=<where the market change is seen>
                change=<what change in the market brings the map back
                sooner>
concurrency: one run at a time for the same persona and the same
             purchase, because two maps of one journey leave the
             planning agents with neither. Runs for different personas
             overlap
goal: one agreed map of how a persona buys, carrying its stages with
      the signal that marks each one, its touchpoints, the questions
      buyers ask at each stage, and the questions nothing published
      answers
phases:
  take-in-persona   - convenes briefing: which persona, which purchase,
                      what the map has to answer, what evidence each
                      agent owes, and the date it is owed
                      owner: decision-coordinator after: trigger
                      automation: <level>
  read-behavior     - human: what buyers of this persona did in the
                      months before they bought, and in what order
                      owner: analytics           after: take-in-persona
                      by: <days>                 automation: <level>
  read-search       - human: what people search on this subject, and
                      which questions come early and which come late
                      owner: search-optimizer    after: take-in-persona
                      by: <days>                 automation: <level>
  design-study      - human: the method, who gets asked, how many
                      responses the findings will need, and every
                      question in the wording it will be asked in
                      owner: study-manager       after: take-in-persona
                      by: <days>                 automation: <level>
  clear-study       - convenes approval: the consent-manager scores the
                      sample and the questions against the rules in
                      force, and legal signs before anyone is asked
                      owner: <your legal role>   after: design-study
                      by: <days>                 automation: never
  talk-to-buyers    - human: recent buyers are asked what they were
                      trying to settle at each point and where they
                      went to settle it
                      owner: study-manager       after: clear-study
                      by: <days>                 automation: <level>
  first-hand        - human: what the people who deal with buyers say
                      they get asked, and at what point they get asked
                      owner: researcher          after: take-in-persona
                      by: <days>                 automation: <level>
  draft-stages      - runs build-by-talent: the stages a buyer moves
                      through, each with the signal that says a buyer
                      has entered it and the signal that says the buyer
                      has left it
                      owner: decision-coordinator
                      after: read-behavior + read-search +
                             talk-to-buyers + first-hand
                      by: <days>                 automation: <level>
  map-touchpoints   - human: every place a buyer of this persona meets
                      the organization, each placed against a stage and
                      carrying the agent that owns it
                      owner: audience-manager    after: draft-stages
                      by: <days>                 automation: <level>
  collect-questions - runs collect-and-report: what the buyer needs
                      answered at each stage, each question in the
                      words a buyer used and carrying where it was
                      heard
                      owner: study-manager       after: draft-stages
                      by: <days>                 automation: <level>
  test-stages       - system: each stage signal run over the record, to
                      see whether it can be read at all and how many
                      buyers moved the way the stages say they do
                      owner: statistician        after: draft-stages
                      by: <days>                 automation: <level>
  inventory-content - runs collect-and-report: every recorded question
                      put to the library, and every published piece
                      that answers one recorded at its address
                      owner: content-librarian
                      after: map-touchpoints + collect-questions
                      by: <days>                 automation: <level>
  find-gaps         - human: the questions nothing published answers,
                      and the questions answered by something buyers
                      cannot find, ranked by how many buyers reach them
                      owner: content-librarian   after: inventory-content
                      by: <days>                 automation: <level>
  settle-map        - convenes approval: the people who will plan
                      against the map agree it, and a changes-requested
                      goes back to the stage or the question the
                      signers named
                      owner: decision-coordinator
                      after: test-stages + find-gaps
                      by: <days>                 automation: never
  write-map         - human: the stages and their signals, the
                      touchpoints, the questions, the gaps, who agreed,
                      and who disagreed and on what
                      owner: decision-coordinator after: settle-map
                      automation: <level>
  issue-version     - human: the agreed map issued as a numbered
                      version, with the version it replaces left
                      readable
                      owner: standards-keeper    after: write-map
                      automation: <level>
  hand-over         - runs decide-and-announce: every agent that plans
                      content or designs campaigns hears the map at
                      once and says what it changes because of it
                      owner: decision-coordinator after: issue-version
                      by: <days>                 automation: <level>
  set-review        - human: the date the map comes back up, and the
                      conditions that would bring it back sooner
                      owner: decision-coordinator after: hand-over
                      automation: <level>
  record-learnings  - convenes debrief: what to repeat, what to avoid
                      owner: decision-coordinator after: set-review
                      automation: <level>
run-scoped:
  outstanding - runs roll-call             owner: decision-coordinator
                every: <cadence>
                from: take-in-persona   until: hand-over
handoffs:
  take-in-persona -> read-behavior / read-search / design-study /
    first-hand [persona-and-owings]: the persona at its version, the
    purchase the map covers, what each agent owes, and the date it is
    owed. Four branches read one record
  read-behavior -> draft-stages [buyer-paths]: the paths those buyers
    took, with the period the paths were read over and the source under
    every figure
  read-search -> draft-stages [search-demand]: what people search on the
    subject, each term with its demand figure and the date that figure
    was pulled
  read-search -> collect-questions [search-terms-for-questions]: the
    same list, so a question people type and a question a buyer says out
    loud land in one place
  design-study -> clear-study [study-design]: who is sampled, how the
    sample is drawn, and every question at the version it will be asked
    in
  clear-study -> talk-to-buyers [cleared-study]: the sample and the
    questions as they were approved. A question changed afterwards goes
    back through the check before anyone is asked it
  talk-to-buyers -> draft-stages [buyer-answers]: what buyers said,
    attributed to the person who said it, with what each said about when
    it happened
  first-hand -> draft-stages [first-hand-accounts]: what the people who
    deal with buyers say they get asked, attributed the same way
  draft-stages -> map-touchpoints [drafted-stages]: the stages in order,
    each with the signal that says a buyer entered it
  draft-stages -> collect-questions [stages-for-questions]: the same
    stages, so every question lands against one of them
  draft-stages -> test-stages [stages-to-test]: the same stages, in the
    form the record will be run over
  map-touchpoints -> inventory-content [touchpoints]: every touchpoint,
    its stage, and the agent that owns it
  collect-questions -> inventory-content [buyer-questions]: the
    questions per stage, in the words buyers used
  test-stages -> settle-map [signal-readability]: whether each stage
    signal can be read from a system in use, how many buyers each stage
    holds, and which stages the record cannot see at all
  inventory-content -> find-gaps [content-inventory]: which published
    piece answers which question, each at its address and its version
  find-gaps -> settle-map [gap-list]: the questions nothing answers and
    the questions answered by something buyers cannot find, ranked
  settle-map -> write-map [agreed-map]: the agreed map, the reasons
    behind it, and anyone who disagreed and on what
  write-map -> issue-version [written-map]: the map in the wording it
    was agreed in
  issue-version -> hand-over [versioned-map]: the map at its number, and
    what changed from the version it replaces
  hand-over -> set-review [adoption-answers]: what each receiving agent
    said it would change, and the date it said it by
  set-review -> record-learnings [review-conditions]: the review date
    and the conditions that bring the map back sooner
deviations:
  clear-study -> design-study [study-item-ruled-out]: consent rules out
    part of the sample or a question, so the study is designed again
    without it
  talk-to-buyers -> design-study [too-few-answers]: too few buyers
    answer, so the study is designed again or what came in is reported
    with the shortfall recorded against it
  test-stages -> draft-stages [signal-cannot-be-read]: a stage signal
    cannot be read from any system, so the stages are drafted again
    around something the record can see
  settle-map -> draft-stages [room-does-not-agree]: the room does not
    agree on the stages, so they are drafted again with what each side
    said
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, the experts who deal
           with buyers, and legal>
  systems: analytics platforms (read), the CRM (read), the customer and
           revenue record (read), search demand and ranking data
           sources (read), the site's search performance data (read),
           the CMS (read), the content inventory (read), the contact
           database (read), the consent record (read), the survey and
           interview system (trigger), the study record (write), the
           response record (write), the evidence store (write), the
           decision record (write), the standards store (write), the
           review schedule (write), the notification channel (write),
           the meeting calendar (write, cap: <what may be set without
           asking>)
  data:    the persona at its version, <your buying history> over <what
           period>, the rules in force for contacting people, the
           earlier maps of this journey at the versions they were
           agreed at
policy:
  every stage carries a signal that can be read from a system somebody
    already runs, and a stage whose signal cannot be read is recorded
    as a stage nobody can count
  every question reaches the map in the words a buyer used, with the
    response or the search figure it came from recorded under it
  nobody is asked anything until the consent-manager has scored the
    sample and the questions against the rules in force
  no finding rests on fewer responses than the statistician said the
    study needed, and a finding that does is marked as such before it
    is written
  the map is agreed by named people, and the agreement is never
    delegated to an agent
  the agents that plan content and design campaigns sit in the room
    where the map is agreed, and a map agreed without them is not
    recorded
  a gap is recorded whether or not anybody intends to fill it, because
    what gets made is a separate decision made in a separate process
  a disagreement is recorded with the map, naming who disagreed and
    what they disagreed with
  a recorded map is never edited in place. A change goes in as a new
    version, and the version it replaces stays readable
measures:
  cycle time: <target> from the persona to the recorded map
  stage coverage: <share> of the stages whose entry signal can be read
                  from a system already in use
  question coverage: <share> of the recorded questions with a published
                     piece answering them, read on the review date
  quality gate: no map is recorded without its evidence, its gap list,
                and an answer from every agent that plans against it
```
Take it somewhere

Use this process in Microsoft Agent Framework

Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current Agent Framework documentation, then writes two files: the workflow, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.

416 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable Microsoft Agent Framework workflow:
one Python file with Executor classes, a WorkflowBuilder, typed edges,
request_info gates and durable checkpoint storage.

The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:

  https://agentcatalog.com/spec/agent-processes

Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.

Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:

  https://learn.microsoft.com/en-us/agent-framework/workflows/human-in-the-loop
    ctx.request_info, @response_handler, and answering a parked run later
  https://learn.microsoft.com/en-us/agent-framework/workflows/checkpoints
    what a checkpoint holds, and allowed_checkpoint_types
  https://learn.microsoft.com/en-us/agent-framework/concepts/workflows/edges
    add_edge with condition, add_fan_in_edges, add_switch_case_edge_group
  https://learn.microsoft.com/en-us/agent-framework/concepts/workflows/state
    ctx.set_state and ctx.get_state as they actually are today

WHAT THE DOCUMENT ASKS FOR

These hold wherever the process lands, and they matter more than style.

1. Each phase under `phases:` becomes one step, and keeps its name.

2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
   Reading it as "either" is the defect the specification calls out by name.

3. Every handoff carries a key in square brackets. Each key becomes one field
   on the run's state, named exactly as the key with hyphens turned into
   underscores, and the sentence beside it becomes that field's comment. The key
   is the stable name; the sentence is prose that may be rewritten.

4. A phase MUST NOT begin before its inbound handoff exists. Where that is
   checkable, check it in the step rather than assuming it.

5. `automation: never` is a gate a person signs. The run stops there and does
   not continue until a person's decision comes back. Do not turn one into a
   notification, a log line, or an automatic transition, whatever the queue
   looks like.

6. Each line under `deviations:` is a backward or sideways edge, returning to
   the phase named on the right. The key in brackets names it, and that name
   belongs in the code.

7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
   exception edge: it is entered when those phases FAIL, not when they succeed.
   Do not wire it as an ordinary successor.

8. Anything in angle brackets is a blank the adopting organization fills in.
   Leave each one as a named constant at the top of the file with a TODO. Do not
   invent a value, a threshold or a date.

9. Record the document's `from:` line at the top of the file, so it says which
   reference process and which version it was generated from.

10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
    process rather than at one point in it, and a run may not close while one is
    unfinished. Say in the code what you did about them, including if the answer
    is that the runtime has nowhere to put them.

HOW THAT LOOKS IN MICROSOFT AGENT FRAMEWORK

11. Write for Python, and read those pages before writing a line. This API has
    moved: `set_shared_state`, `RequestInfoExecutor`, `RequestInfoMessage` and
    `send_responses_streaming` are all in the training data and none of them exist
    any more. The .NET workflow API differs in kind rather than in spelling, so a
    file written for one does not port by renaming.

12. A phase is a class deriving from `Executor` whose `super().__init__(id=...)`
    takes the phase name verbatim. The id is not cosmetic: a checkpoint stores a
    signature over the topology and the executor ids, so an id built from a run, a
    timestamp or a counter cannot be resumed into.

13. Give each phase a `@handler` method and move work on with
    `await ctx.send_message(...)`. A handler that returns without sending is a dead
    end: the branch stops, the run converges, and it reports success. So a phase
    you are deliberately leaving unimplemented must still send a placeholder
    onward. Do not stub with `raise NotImplementedError`, which fails the run
    instead of leaving it runnable.

14. `after: a` is `builder.add_edge(a, b)`. `after: a + b` is
    `builder.add_fan_in_edges([a, b], target)`, and the target's handler must be
    annotated `list[T]`, because a fan-in delivers one aggregated list rather than
    the separate messages. A handler typed for the single value is dropped as a
    mismatch with nothing raised.

15. The join is the trap here, and it is the opposite of LangGraph's. The
    barrier re-arms: it clears its buffer when it fires and then demands a fresh
    message from every source. So a deviation that re-enters ONE arm parks the
    run forever waiting for an arm that will not run again, and the workflow ends
    IDLE reporting success. Wherever a deviation re-enters one arm of a join,
    replace the barrier with an ordinary edge from each arm into a small executor
    that records each arrival with `ctx.set_state` and only forwards when every
    expected key is present, and say in a comment that putting `add_fan_in_edges`
    back reintroduces the stall.

16. A phase that is both a join target and a deviation target needs two
    handlers, one annotated `list[T]` for the barrier and one annotated `T` for the
    backward message. Write only the list handler and every backward edge into it
    is discarded as a type mismatch, silently.

17. `automation: never` is `await ctx.request_info(request_data=...,
    response_type=...)` inside the phase, answered by a `@response_handler` on the
    same executor whose annotations match those exact types. The run parks at
    `IDLE_WITH_PENDING_REQUESTS` and the host answers with
    `workflow.run(stream=True, responses={request_id: value})`. If no handler
    matches the pair, the framework logs a warning and parks anyway, so the gate
    reads as working right up until somebody asks why the approval did not take.

18. A gate is only a gate if the wait survives a restart, so pass
    `checkpoint_storage=FileCheckpointStorage(...)` to the builder. Checkpointing
    is off by default and `InMemoryCheckpointStorage` reads as configured while
    persisting nothing. Register every handoff payload type in
    `allowed_checkpoint_types`, or the first restore raises. Anything an executor
    keeps as an instance attribute is absent after a restore unless you export it
    from `on_checkpoint_save` and read it back in `on_checkpoint_restore`, and it
    comes back empty rather than missing.

19. Each line under `deviations:` is `builder.add_edge(source, earlier,
    condition=fn)` with `fn` named after the key. Cycles are legal and unchecked,
    but raise `max_iterations` well above its default of 100, because several live
    cycles will exhaust a budget sized for a straight line and fail with a message
    about convergence that reads like a broken graph. Keep the ordinary forward
    edge unconditional and add each deviation beside it: a condition that returns
    false is dropped with no event, so a forward path expressed as a condition
    dies silently on every normal run, which is most of them.

20. Handoff values go in `ctx.set_state(key, value)` and come back from
    `ctx.get_state(key)`, untyped and unchecked. A write is visible to its writer
    at once and to everyone else only in the next superstep, and two writers of one
    key in a superstep keep the last write. Never read a key in the same superstep
    another phase wrote it.

21. There are no timers, no deadlines and no scheduled wakes. Nothing in
    `run-scoped:` becomes an executor and `by:` has no expression at all, so write
    them as comments naming where they start and stop, and say plainly in the
    fidelity note that a run can close over an unfinished run-scoped line. Do not
    fake a deadline with a sleep inside a handler, which blocks the whole superstep
    barrier, and never let an expiring wait release a gate.

Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.

It has three parts.

**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.

**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.

**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.

Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.

Here is the process document.

```
PROCESS: map buyer journey            id: <team>/map-buyer-journey   v1
from: ref/mkt/map-buyer-journey v1
owner: <who>                          effective: <date>
trigger: a persona is agreed in <your profile process>, or the review
         date on a recorded map arrives, or <what change in the market
         brings the map back sooner>
         watch: record=<persona> system=<your profile process>
                change=<a persona is agreed at a version>
         or watch: record=<recorded map>
                system=<your review schedule>
                change=<the review date on the map arrives>
         or watch: record=<market signal>
                system=<where the market change is seen>
                change=<what change in the market brings the map back
                sooner>
concurrency: one run at a time for the same persona and the same
             purchase, because two maps of one journey leave the
             planning agents with neither. Runs for different personas
             overlap
goal: one agreed map of how a persona buys, carrying its stages with
      the signal that marks each one, its touchpoints, the questions
      buyers ask at each stage, and the questions nothing published
      answers
phases:
  take-in-persona   - convenes briefing: which persona, which purchase,
                      what the map has to answer, what evidence each
                      agent owes, and the date it is owed
                      owner: decision-coordinator after: trigger
                      automation: <level>
  read-behavior     - human: what buyers of this persona did in the
                      months before they bought, and in what order
                      owner: analytics           after: take-in-persona
                      by: <days>                 automation: <level>
  read-search       - human: what people search on this subject, and
                      which questions come early and which come late
                      owner: search-optimizer    after: take-in-persona
                      by: <days>                 automation: <level>
  design-study      - human: the method, who gets asked, how many
                      responses the findings will need, and every
                      question in the wording it will be asked in
                      owner: study-manager       after: take-in-persona
                      by: <days>                 automation: <level>
  clear-study       - convenes approval: the consent-manager scores the
                      sample and the questions against the rules in
                      force, and legal signs before anyone is asked
                      owner: <your legal role>   after: design-study
                      by: <days>                 automation: never
  talk-to-buyers    - human: recent buyers are asked what they were
                      trying to settle at each point and where they
                      went to settle it
                      owner: study-manager       after: clear-study
                      by: <days>                 automation: <level>
  first-hand        - human: what the people who deal with buyers say
                      they get asked, and at what point they get asked
                      owner: researcher          after: take-in-persona
                      by: <days>                 automation: <level>
  draft-stages      - runs build-by-talent: the stages a buyer moves
                      through, each with the signal that says a buyer
                      has entered it and the signal that says the buyer
                      has left it
                      owner: decision-coordinator
                      after: read-behavior + read-search +
                             talk-to-buyers + first-hand
                      by: <days>                 automation: <level>
  map-touchpoints   - human: every place a buyer of this persona meets
                      the organization, each placed against a stage and
                      carrying the agent that owns it
                      owner: audience-manager    after: draft-stages
                      by: <days>                 automation: <level>
  collect-questions - runs collect-and-report: what the buyer needs
                      answered at each stage, each question in the
                      words a buyer used and carrying where it was
                      heard
                      owner: study-manager       after: draft-stages
                      by: <days>                 automation: <level>
  test-stages       - system: each stage signal run over the record, to
                      see whether it can be read at all and how many
                      buyers moved the way the stages say they do
                      owner: statistician        after: draft-stages
                      by: <days>                 automation: <level>
  inventory-content - runs collect-and-report: every recorded question
                      put to the library, and every published piece
                      that answers one recorded at its address
                      owner: content-librarian
                      after: map-touchpoints + collect-questions
                      by: <days>                 automation: <level>
  find-gaps         - human: the questions nothing published answers,
                      and the questions answered by something buyers
                      cannot find, ranked by how many buyers reach them
                      owner: content-librarian   after: inventory-content
                      by: <days>                 automation: <level>
  settle-map        - convenes approval: the people who will plan
                      against the map agree it, and a changes-requested
                      goes back to the stage or the question the
                      signers named
                      owner: decision-coordinator
                      after: test-stages + find-gaps
                      by: <days>                 automation: never
  write-map         - human: the stages and their signals, the
                      touchpoints, the questions, the gaps, who agreed,
                      and who disagreed and on what
                      owner: decision-coordinator after: settle-map
                      automation: <level>
  issue-version     - human: the agreed map issued as a numbered
                      version, with the version it replaces left
                      readable
                      owner: standards-keeper    after: write-map
                      automation: <level>
  hand-over         - runs decide-and-announce: every agent that plans
                      content or designs campaigns hears the map at
                      once and says what it changes because of it
                      owner: decision-coordinator after: issue-version
                      by: <days>                 automation: <level>
  set-review        - human: the date the map comes back up, and the
                      conditions that would bring it back sooner
                      owner: decision-coordinator after: hand-over
                      automation: <level>
  record-learnings  - convenes debrief: what to repeat, what to avoid
                      owner: decision-coordinator after: set-review
                      automation: <level>
run-scoped:
  outstanding - runs roll-call             owner: decision-coordinator
                every: <cadence>
                from: take-in-persona   until: hand-over
handoffs:
  take-in-persona -> read-behavior / read-search / design-study /
    first-hand [persona-and-owings]: the persona at its version, the
    purchase the map covers, what each agent owes, and the date it is
    owed. Four branches read one record
  read-behavior -> draft-stages [buyer-paths]: the paths those buyers
    took, with the period the paths were read over and the source under
    every figure
  read-search -> draft-stages [search-demand]: what people search on the
    subject, each term with its demand figure and the date that figure
    was pulled
  read-search -> collect-questions [search-terms-for-questions]: the
    same list, so a question people type and a question a buyer says out
    loud land in one place
  design-study -> clear-study [study-design]: who is sampled, how the
    sample is drawn, and every question at the version it will be asked
    in
  clear-study -> talk-to-buyers [cleared-study]: the sample and the
    questions as they were approved. A question changed afterwards goes
    back through the check before anyone is asked it
  talk-to-buyers -> draft-stages [buyer-answers]: what buyers said,
    attributed to the person who said it, with what each said about when
    it happened
  first-hand -> draft-stages [first-hand-accounts]: what the people who
    deal with buyers say they get asked, attributed the same way
  draft-stages -> map-touchpoints [drafted-stages]: the stages in order,
    each with the signal that says a buyer entered it
  draft-stages -> collect-questions [stages-for-questions]: the same
    stages, so every question lands against one of them
  draft-stages -> test-stages [stages-to-test]: the same stages, in the
    form the record will be run over
  map-touchpoints -> inventory-content [touchpoints]: every touchpoint,
    its stage, and the agent that owns it
  collect-questions -> inventory-content [buyer-questions]: the
    questions per stage, in the words buyers used
  test-stages -> settle-map [signal-readability]: whether each stage
    signal can be read from a system in use, how many buyers each stage
    holds, and which stages the record cannot see at all
  inventory-content -> find-gaps [content-inventory]: which published
    piece answers which question, each at its address and its version
  find-gaps -> settle-map [gap-list]: the questions nothing answers and
    the questions answered by something buyers cannot find, ranked
  settle-map -> write-map [agreed-map]: the agreed map, the reasons
    behind it, and anyone who disagreed and on what
  write-map -> issue-version [written-map]: the map in the wording it
    was agreed in
  issue-version -> hand-over [versioned-map]: the map at its number, and
    what changed from the version it replaces
  hand-over -> set-review [adoption-answers]: what each receiving agent
    said it would change, and the date it said it by
  set-review -> record-learnings [review-conditions]: the review date
    and the conditions that bring the map back sooner
deviations:
  clear-study -> design-study [study-item-ruled-out]: consent rules out
    part of the sample or a question, so the study is designed again
    without it
  talk-to-buyers -> design-study [too-few-answers]: too few buyers
    answer, so the study is designed again or what came in is reported
    with the shortfall recorded against it
  test-stages -> draft-stages [signal-cannot-be-read]: a stage signal
    cannot be read from any system, so the stages are drafted again
    around something the record can see
  settle-map -> draft-stages [room-does-not-agree]: the room does not
    agree on the stages, so they are drafted again with what each side
    said
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, the experts who deal
           with buyers, and legal>
  systems: analytics platforms (read), the CRM (read), the customer and
           revenue record (read), search demand and ranking data
           sources (read), the site's search performance data (read),
           the CMS (read), the content inventory (read), the contact
           database (read), the consent record (read), the survey and
           interview system (trigger), the study record (write), the
           response record (write), the evidence store (write), the
           decision record (write), the standards store (write), the
           review schedule (write), the notification channel (write),
           the meeting calendar (write, cap: <what may be set without
           asking>)
  data:    the persona at its version, <your buying history> over <what
           period>, the rules in force for contacting people, the
           earlier maps of this journey at the versions they were
           agreed at
policy:
  every stage carries a signal that can be read from a system somebody
    already runs, and a stage whose signal cannot be read is recorded
    as a stage nobody can count
  every question reaches the map in the words a buyer used, with the
    response or the search figure it came from recorded under it
  nobody is asked anything until the consent-manager has scored the
    sample and the questions against the rules in force
  no finding rests on fewer responses than the statistician said the
    study needed, and a finding that does is marked as such before it
    is written
  the map is agreed by named people, and the agreement is never
    delegated to an agent
  the agents that plan content and design campaigns sit in the room
    where the map is agreed, and a map agreed without them is not
    recorded
  a gap is recorded whether or not anybody intends to fill it, because
    what gets made is a separate decision made in a separate process
  a disagreement is recorded with the map, naming who disagreed and
    what they disagreed with
  a recorded map is never edited in place. A change goes in as a new
    version, and the version it replaces stays readable
measures:
  cycle time: <target> from the persona to the recorded map
  stage coverage: <share> of the stages whose entry signal can be read
                  from a system already in use
  question coverage: <share> of the recorded questions with a published
                     piece answering them, read on the review date
  quality gate: no map is recorded without its evidence, its gap list,
                and an answer from every agent that plans against it
```
Take it somewhere

Use this process in CrewAI Flows

Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current CrewAI documentation, then writes two files: the flow, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.

421 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable CrewAI Flow:
one Python file with a Pydantic state model, one Flow subclass, @start,
@listen, @router and a durable human feedback provider.

The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:

  https://agentcatalog.com/spec/agent-processes

Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.

Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:

  https://docs.crewai.com/en/concepts/flows
    Flow, @start, @listen, @router, and_, or_, state, kickoff, plot
  https://docs.crewai.com/en/learn/human-feedback-in-flows
    @human_feedback, the provider protocol, from_pending and resume
  https://docs.crewai.com/en/guides/flows/mastering-flow-state
    @persist and what persistence actually promises, which is less than it sounds

WHAT THE DOCUMENT ASKS FOR

These hold wherever the process lands, and they matter more than style.

1. Each phase under `phases:` becomes one step, and keeps its name.

2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
   Reading it as "either" is the defect the specification calls out by name.

3. Every handoff carries a key in square brackets. Each key becomes one field
   on the run's state, named exactly as the key with hyphens turned into
   underscores, and the sentence beside it becomes that field's comment. The key
   is the stable name; the sentence is prose that may be rewritten.

4. A phase MUST NOT begin before its inbound handoff exists. Where that is
   checkable, check it in the step rather than assuming it.

5. `automation: never` is a gate a person signs. The run stops there and does
   not continue until a person's decision comes back. Do not turn one into a
   notification, a log line, or an automatic transition, whatever the queue
   looks like.

6. Each line under `deviations:` is a backward or sideways edge, returning to
   the phase named on the right. The key in brackets names it, and that name
   belongs in the code.

7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
   exception edge: it is entered when those phases FAIL, not when they succeed.
   Do not wire it as an ordinary successor.

8. Anything in angle brackets is a blank the adopting organization fills in.
   Leave each one as a named constant at the top of the file with a TODO. Do not
   invent a value, a threshold or a date.

9. Record the document's `from:` line at the top of the file, so it says which
   reference process and which version it was generated from.

10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
    process rather than at one point in it, and a run may not close while one is
    unfinished. Say in the code what you did about them, including if the answer
    is that the runtime has nowhere to put them.

HOW THAT LOOKS IN CREWAI FLOWS

11. Build a Flow, not a Crew. A Crew is a team of roles with no graph, no join,
    no persistence handle and no gate, and cannot express this document at all.
    Each phase is one method on a single `Flow` subclass, keeping its name with
    hyphens turned into underscores. A phase that genuinely needs role-based agents
    builds its own Crew inside its own method body, and the Flow stays the graph.

12. Declare the state as a Pydantic model bound as the type parameter,
    `class NegotiateTheAgreement(Flow[NegotiationState])`, and read and write
    `self.state.field`. Never use the untyped dict form: the handoff keys are this
    process's memory, and an untyped dict turns a misspelt key into a handoff that
    is silently absent. Keep the auto-injected `id` field, which is what every
    resume depends on.

13. `after: a` is `@listen(a)`. `after: a + b` is `@listen(and_(a, b))`. Never
    write `or_` where the document writes `+`.

14. Check every inbound handoff at the top of the method and raise if one is
    missing. `@listen` says when a method may run and says nothing about what is
    in hand when it does.

15. The join is the trap, and it is proven rather than theoretical. `and_()`
    empties its accumulator the moment it fires, so re-entering BOTH arms works
    forever, and re-entering ONE arm after it has fired leaves it holding a single
    trigger and waiting for the other for good. The cascade drains, CrewAI prints
    that the flow completed, and `kickoff()` returns normally. So for any joining
    phase that a deviation can send work back into, do not use `and_()` at all:
    make the join a `@router` that both arms trigger, which reads the state fields
    and emits its label only when every inbound handoff is present. A router is
    re-evaluated against durable state every time and is never suppressed by the
    once-fired set.

16. Do not write a phase as `@listen(or_(and_(a, b), "some_label"))`. There is
    one accumulator per listener, shared across every branch of its condition and
    wiped when any branch satisfies, so the label firing while the join is half
    full erases the arm that had already arrived.

17. `automation: never` is `@human_feedback(message=..., provider=...)` stacked
    under the method's `@listen`, with a provider whose `request_feedback` raises
    `HumanFeedbackPending`. The run then persists, returns that object from
    `kickoff()`, and a different process answers later with `from_pending(flow_id,
    persistence)` and `resume(text)`. Do not take the default `ConsoleProvider`,
    which calls `input()`: that gate exists only while somebody is watching a
    terminal, and a run started by a scheduler either hangs or takes an empty
    string.

18. Silence must not approve, and the platform's default is that it does. With
    `emit=[...]` set, an empty resume collapses to `default_outcome`, or to the
    first label when that is unset, with no model consulted and nobody named. Treat
    an empty or unrecognised answer as a refusal in your own router. And write the
    approver's name and the time onto the state yourself, because
    `HumanFeedbackResult` carries the text, the outcome and a timestamp but has no
    field for the person, which the specification requires.

19. Each line under `deviations:` is a `@router` named after the key, returning
    a label named after the same key, with the target subscribing as
    `@listen(or_(normal_trigger, "the_label"))`. Route rather than listen
    directly, because a router is re-evaluated on every cycle while a top-level
    `or_` listener is suppressed after it first fires.

20. An exception edge is a `try` and `except` around the failing phase's body,
    recording the failure on the state and emitting an exception label from a
    router. Wiring it as `@listen(or_(x, y))` fires when those phases SUCCEED, so
    the clearing phase would run on every healthy run.

21. An unimplemented phase is a method with the document's own sentence as its
    docstring and a bare `pass`, which is safe because listeners still fire on a
    `None` return. An unimplemented `@router` is not safe: returning `None` emits
    no label, every phase below it disappears from the run including the gates, and
    the flow reports success. A stub router must return a hard-coded label with a
    TODO beside it, or raise.

22. Turn persistence on with `@persist(SQLiteFlowPersistence(...))`, then treat
    every phase that performs a real act as something that will run twice.
    Persistence saves the state fields and nothing else, so a restart rehydrates
    the data and runs the graph again from `@start`: a flow that had already sent a
    written refusal sends a second one. Guard each acting phase with a state field
    it checks and sets.

23. There are no timers, no deadlines and no cadences, and `run-scoped:` has no
    counterpart at all. Put each `by:` value as a named constant, name the
    run-scoped lines in the module docstring as unimplemented obligations, and say
    in the fidelity note that no deadline in this document is enforced by anything.
    These absences produce no diagnostic whatsoever, which is exactly why they have
    to be written down.

Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.

It has three parts.

**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.

**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.

**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.

Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.

Here is the process document.

```
PROCESS: map buyer journey            id: <team>/map-buyer-journey   v1
from: ref/mkt/map-buyer-journey v1
owner: <who>                          effective: <date>
trigger: a persona is agreed in <your profile process>, or the review
         date on a recorded map arrives, or <what change in the market
         brings the map back sooner>
         watch: record=<persona> system=<your profile process>
                change=<a persona is agreed at a version>
         or watch: record=<recorded map>
                system=<your review schedule>
                change=<the review date on the map arrives>
         or watch: record=<market signal>
                system=<where the market change is seen>
                change=<what change in the market brings the map back
                sooner>
concurrency: one run at a time for the same persona and the same
             purchase, because two maps of one journey leave the
             planning agents with neither. Runs for different personas
             overlap
goal: one agreed map of how a persona buys, carrying its stages with
      the signal that marks each one, its touchpoints, the questions
      buyers ask at each stage, and the questions nothing published
      answers
phases:
  take-in-persona   - convenes briefing: which persona, which purchase,
                      what the map has to answer, what evidence each
                      agent owes, and the date it is owed
                      owner: decision-coordinator after: trigger
                      automation: <level>
  read-behavior     - human: what buyers of this persona did in the
                      months before they bought, and in what order
                      owner: analytics           after: take-in-persona
                      by: <days>                 automation: <level>
  read-search       - human: what people search on this subject, and
                      which questions come early and which come late
                      owner: search-optimizer    after: take-in-persona
                      by: <days>                 automation: <level>
  design-study      - human: the method, who gets asked, how many
                      responses the findings will need, and every
                      question in the wording it will be asked in
                      owner: study-manager       after: take-in-persona
                      by: <days>                 automation: <level>
  clear-study       - convenes approval: the consent-manager scores the
                      sample and the questions against the rules in
                      force, and legal signs before anyone is asked
                      owner: <your legal role>   after: design-study
                      by: <days>                 automation: never
  talk-to-buyers    - human: recent buyers are asked what they were
                      trying to settle at each point and where they
                      went to settle it
                      owner: study-manager       after: clear-study
                      by: <days>                 automation: <level>
  first-hand        - human: what the people who deal with buyers say
                      they get asked, and at what point they get asked
                      owner: researcher          after: take-in-persona
                      by: <days>                 automation: <level>
  draft-stages      - runs build-by-talent: the stages a buyer moves
                      through, each with the signal that says a buyer
                      has entered it and the signal that says the buyer
                      has left it
                      owner: decision-coordinator
                      after: read-behavior + read-search +
                             talk-to-buyers + first-hand
                      by: <days>                 automation: <level>
  map-touchpoints   - human: every place a buyer of this persona meets
                      the organization, each placed against a stage and
                      carrying the agent that owns it
                      owner: audience-manager    after: draft-stages
                      by: <days>                 automation: <level>
  collect-questions - runs collect-and-report: what the buyer needs
                      answered at each stage, each question in the
                      words a buyer used and carrying where it was
                      heard
                      owner: study-manager       after: draft-stages
                      by: <days>                 automation: <level>
  test-stages       - system: each stage signal run over the record, to
                      see whether it can be read at all and how many
                      buyers moved the way the stages say they do
                      owner: statistician        after: draft-stages
                      by: <days>                 automation: <level>
  inventory-content - runs collect-and-report: every recorded question
                      put to the library, and every published piece
                      that answers one recorded at its address
                      owner: content-librarian
                      after: map-touchpoints + collect-questions
                      by: <days>                 automation: <level>
  find-gaps         - human: the questions nothing published answers,
                      and the questions answered by something buyers
                      cannot find, ranked by how many buyers reach them
                      owner: content-librarian   after: inventory-content
                      by: <days>                 automation: <level>
  settle-map        - convenes approval: the people who will plan
                      against the map agree it, and a changes-requested
                      goes back to the stage or the question the
                      signers named
                      owner: decision-coordinator
                      after: test-stages + find-gaps
                      by: <days>                 automation: never
  write-map         - human: the stages and their signals, the
                      touchpoints, the questions, the gaps, who agreed,
                      and who disagreed and on what
                      owner: decision-coordinator after: settle-map
                      automation: <level>
  issue-version     - human: the agreed map issued as a numbered
                      version, with the version it replaces left
                      readable
                      owner: standards-keeper    after: write-map
                      automation: <level>
  hand-over         - runs decide-and-announce: every agent that plans
                      content or designs campaigns hears the map at
                      once and says what it changes because of it
                      owner: decision-coordinator after: issue-version
                      by: <days>                 automation: <level>
  set-review        - human: the date the map comes back up, and the
                      conditions that would bring it back sooner
                      owner: decision-coordinator after: hand-over
                      automation: <level>
  record-learnings  - convenes debrief: what to repeat, what to avoid
                      owner: decision-coordinator after: set-review
                      automation: <level>
run-scoped:
  outstanding - runs roll-call             owner: decision-coordinator
                every: <cadence>
                from: take-in-persona   until: hand-over
handoffs:
  take-in-persona -> read-behavior / read-search / design-study /
    first-hand [persona-and-owings]: the persona at its version, the
    purchase the map covers, what each agent owes, and the date it is
    owed. Four branches read one record
  read-behavior -> draft-stages [buyer-paths]: the paths those buyers
    took, with the period the paths were read over and the source under
    every figure
  read-search -> draft-stages [search-demand]: what people search on the
    subject, each term with its demand figure and the date that figure
    was pulled
  read-search -> collect-questions [search-terms-for-questions]: the
    same list, so a question people type and a question a buyer says out
    loud land in one place
  design-study -> clear-study [study-design]: who is sampled, how the
    sample is drawn, and every question at the version it will be asked
    in
  clear-study -> talk-to-buyers [cleared-study]: the sample and the
    questions as they were approved. A question changed afterwards goes
    back through the check before anyone is asked it
  talk-to-buyers -> draft-stages [buyer-answers]: what buyers said,
    attributed to the person who said it, with what each said about when
    it happened
  first-hand -> draft-stages [first-hand-accounts]: what the people who
    deal with buyers say they get asked, attributed the same way
  draft-stages -> map-touchpoints [drafted-stages]: the stages in order,
    each with the signal that says a buyer entered it
  draft-stages -> collect-questions [stages-for-questions]: the same
    stages, so every question lands against one of them
  draft-stages -> test-stages [stages-to-test]: the same stages, in the
    form the record will be run over
  map-touchpoints -> inventory-content [touchpoints]: every touchpoint,
    its stage, and the agent that owns it
  collect-questions -> inventory-content [buyer-questions]: the
    questions per stage, in the words buyers used
  test-stages -> settle-map [signal-readability]: whether each stage
    signal can be read from a system in use, how many buyers each stage
    holds, and which stages the record cannot see at all
  inventory-content -> find-gaps [content-inventory]: which published
    piece answers which question, each at its address and its version
  find-gaps -> settle-map [gap-list]: the questions nothing answers and
    the questions answered by something buyers cannot find, ranked
  settle-map -> write-map [agreed-map]: the agreed map, the reasons
    behind it, and anyone who disagreed and on what
  write-map -> issue-version [written-map]: the map in the wording it
    was agreed in
  issue-version -> hand-over [versioned-map]: the map at its number, and
    what changed from the version it replaces
  hand-over -> set-review [adoption-answers]: what each receiving agent
    said it would change, and the date it said it by
  set-review -> record-learnings [review-conditions]: the review date
    and the conditions that bring the map back sooner
deviations:
  clear-study -> design-study [study-item-ruled-out]: consent rules out
    part of the sample or a question, so the study is designed again
    without it
  talk-to-buyers -> design-study [too-few-answers]: too few buyers
    answer, so the study is designed again or what came in is reported
    with the shortfall recorded against it
  test-stages -> draft-stages [signal-cannot-be-read]: a stage signal
    cannot be read from any system, so the stages are drafted again
    around something the record can see
  settle-map -> draft-stages [room-does-not-agree]: the room does not
    agree on the stages, so they are drafted again with what each side
    said
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, the experts who deal
           with buyers, and legal>
  systems: analytics platforms (read), the CRM (read), the customer and
           revenue record (read), search demand and ranking data
           sources (read), the site's search performance data (read),
           the CMS (read), the content inventory (read), the contact
           database (read), the consent record (read), the survey and
           interview system (trigger), the study record (write), the
           response record (write), the evidence store (write), the
           decision record (write), the standards store (write), the
           review schedule (write), the notification channel (write),
           the meeting calendar (write, cap: <what may be set without
           asking>)
  data:    the persona at its version, <your buying history> over <what
           period>, the rules in force for contacting people, the
           earlier maps of this journey at the versions they were
           agreed at
policy:
  every stage carries a signal that can be read from a system somebody
    already runs, and a stage whose signal cannot be read is recorded
    as a stage nobody can count
  every question reaches the map in the words a buyer used, with the
    response or the search figure it came from recorded under it
  nobody is asked anything until the consent-manager has scored the
    sample and the questions against the rules in force
  no finding rests on fewer responses than the statistician said the
    study needed, and a finding that does is marked as such before it
    is written
  the map is agreed by named people, and the agreement is never
    delegated to an agent
  the agents that plan content and design campaigns sit in the room
    where the map is agreed, and a map agreed without them is not
    recorded
  a gap is recorded whether or not anybody intends to fill it, because
    what gets made is a separate decision made in a separate process
  a disagreement is recorded with the map, naming who disagreed and
    what they disagreed with
  a recorded map is never edited in place. A change goes in as a new
    version, and the version it replaces stays readable
measures:
  cycle time: <target> from the persona to the recorded map
  stage coverage: <share> of the stages whose entry signal can be read
                  from a system already in use
  question coverage: <share> of the recorded questions with a published
                     piece answering them, read on the review date
  quality gate: no map is recorded without its evidence, its gap list,
                and an answer from every agent that plans against it
```
Take it somewhere

Use this process in Google ADK

Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current ADK documentation, then writes two files: the workflow, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.

412 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable Google ADK workflow:
one Python file with a Workflow, nodes, routed edges, a JoinNode,
RequestInput gates and a persisting session service.

The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:

  https://agentcatalog.com/spec/agent-processes

Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.

Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:

  https://adk.dev/graphs/routes/
    nodes, tuple chains, Event(route=), JoinNode, back-edges
  https://adk.dev/graphs/human-input/
    RequestInput and the rerun_on_resume handoff
  https://adk.dev/runtime/resume/
    ResumabilityConfig, resuming by invocation id, at-least-once tools
  https://adk.dev/graphs/data-handling/
    Event.output against state, and the selector syntax in instructions

WHAT THE DOCUMENT ASKS FOR

These hold wherever the process lands, and they matter more than style.

1. Each phase under `phases:` becomes one step, and keeps its name.

2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
   Reading it as "either" is the defect the specification calls out by name.

3. Every handoff carries a key in square brackets. Each key becomes one field
   on the run's state, named exactly as the key with hyphens turned into
   underscores, and the sentence beside it becomes that field's comment. The key
   is the stable name; the sentence is prose that may be rewritten.

4. A phase MUST NOT begin before its inbound handoff exists. Where that is
   checkable, check it in the step rather than assuming it.

5. `automation: never` is a gate a person signs. The run stops there and does
   not continue until a person's decision comes back. Do not turn one into a
   notification, a log line, or an automatic transition, whatever the queue
   looks like.

6. Each line under `deviations:` is a backward or sideways edge, returning to
   the phase named on the right. The key in brackets names it, and that name
   belongs in the code.

7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
   exception edge: it is entered when those phases FAIL, not when they succeed.
   Do not wire it as an ordinary successor.

8. Anything in angle brackets is a blank the adopting organization fills in.
   Leave each one as a named constant at the top of the file with a TODO. Do not
   invent a value, a threshold or a date.

9. Record the document's `from:` line at the top of the file, so it says which
   reference process and which version it was generated from.

10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
    process rather than at one point in it, and a run may not close while one is
    unfinished. Say in the code what you did about them, including if the answer
    is that the runtime has nowhere to put them.

HOW THAT LOOKS IN GOOGLE ADK

11. Build a `Workflow` from `google.adk.workflow`, and pin `google-adk>=2.0` in
    a comment. Do not use `SequentialAgent`, `ParallelAgent` or `LoopAgent`: they
    are deprecated in favour of the graph, and they carry their own defects around
    state and control flow. The documentation moved to adk.dev, and anything you
    remember about nesting agents rather than drawing a graph is out of date.

12. Each phase is one node keeping its name. Take the node kind from how the
    phase resolves rather than from taste: a `human:` or `system:` phase is a plain
    Python function node, and a `runs` or `convenes` phase is an `Agent`.

13. `after:` gives the edges, written as tuple chains in `edges=[...]`, and the
    trigger is the `"START"` keyword. Take the order only from `after:` lines and
    never from the order the phases are listed in.

14. `after: a + b` is a `JoinNode`, and it must be guarded, because this is the
    worst trap of any runtime here. The join fires when every static predecessor is
    marked COMPLETED, nothing ever un-completes a node, and stored outputs are
    never cleared. So after a deviation re-runs one arm, the join fires the instant
    that arm finishes and hands the next phase LAST PASS'S value for every arm that
    did not re-run. It does not stall, it proceeds with stale data, and nothing
    logs. Stamp each arm's output with a pass counter or a content hash, and have
    the phase after the join compare the stamps and refuse to run when they
    disagree.

15. Each line under `deviations:` is a routed back-edge: a router after the
    phase on the left returning `Event(route=...)`, named after the key in
    brackets, with one arm going back to the phase on the right and one going
    forward. An unconditional cycle raises at construction, which is the one place
    this model checks your work. Nothing budgets a routed cycle, so add your own
    count and stop rather than looping forever.

16. Give every router an explicit `DEFAULT_ROUTE` arm, and route it to a phase
    that stops and asks a person. A route value matching no key writes a log
    warning, ends that branch, and lets the run finish reporting success with the
    rest of the process never having happened.

17. `automation: never` is a `RequestInput` node of its own, never an `Agent`
    asking a question. Decorate it `@node(rerun_on_resume=False)` and yield
    `RequestInput(message=..., payload=..., response_schema=...)`, so the run
    stops, persists, and delivers the person's answer to the node's successor as
    its typed input. A resumed workflow runs its tools at least once, so any
    irreversible act needs its own duplicate guard.

18. Make the gates durable or say plainly that they are not. Wrap the graph in
    `App(..., resumability_config=ResumabilityConfig(is_resumable=True))` and pass
    a persisting session service, never the in-memory one. Note in the file that
    the command line and the web UI cannot resume a run, so whoever releases these
    gates needs an operator surface that somebody has to write.

19. Every `Agent` in the graph gets `mode="single_turn"` and no `sub_agents`.
    A non-empty `sub_agents` list silently adds a transfer tool, and a model that
    uses it runs a different agent in this node's place while the graph's outgoing
    edge fires on schedule regardless: the topology is honoured perfectly and the
    work belongs to somebody else.

20. Model failure as a route, not as an exception. A node that raises does not
    propagate: the failure is caught, recorded, and shuts the workflow down without
    raising to the caller. So a phase that can fail catches its own failure and
    returns `Event(route="could-not-finish")`, and the exception phase hangs off
    that arm.

21. Keep every blank as a named module-level constant and never interpolate one
    into an `instruction=` string. Angle brackets and curly braces are ADK's own
    data selector syntax inside instructions, so a blank pasted verbatim stops
    being a blank and becomes a selector.

22. `by:` and `not-before:` have no expression, and `@node(timeout=)` is not
    one: it is an in-process wall clock that cancels the node and, because failures
    are swallowed, ends the run silently rather than recording a missed deadline.
    Nothing in `run-scoped:` has an expression either, and it must not be faked as
    an ordinary node, because a node has to be reached and has to finish before
    anything downstream starts, which is the opposite of what those lines mean.
    Leave both out of the graph and name them in the fidelity note.

Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.

It has three parts.

**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.

**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.

**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.

Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.

Here is the process document.

```
PROCESS: map buyer journey            id: <team>/map-buyer-journey   v1
from: ref/mkt/map-buyer-journey v1
owner: <who>                          effective: <date>
trigger: a persona is agreed in <your profile process>, or the review
         date on a recorded map arrives, or <what change in the market
         brings the map back sooner>
         watch: record=<persona> system=<your profile process>
                change=<a persona is agreed at a version>
         or watch: record=<recorded map>
                system=<your review schedule>
                change=<the review date on the map arrives>
         or watch: record=<market signal>
                system=<where the market change is seen>
                change=<what change in the market brings the map back
                sooner>
concurrency: one run at a time for the same persona and the same
             purchase, because two maps of one journey leave the
             planning agents with neither. Runs for different personas
             overlap
goal: one agreed map of how a persona buys, carrying its stages with
      the signal that marks each one, its touchpoints, the questions
      buyers ask at each stage, and the questions nothing published
      answers
phases:
  take-in-persona   - convenes briefing: which persona, which purchase,
                      what the map has to answer, what evidence each
                      agent owes, and the date it is owed
                      owner: decision-coordinator after: trigger
                      automation: <level>
  read-behavior     - human: what buyers of this persona did in the
                      months before they bought, and in what order
                      owner: analytics           after: take-in-persona
                      by: <days>                 automation: <level>
  read-search       - human: what people search on this subject, and
                      which questions come early and which come late
                      owner: search-optimizer    after: take-in-persona
                      by: <days>                 automation: <level>
  design-study      - human: the method, who gets asked, how many
                      responses the findings will need, and every
                      question in the wording it will be asked in
                      owner: study-manager       after: take-in-persona
                      by: <days>                 automation: <level>
  clear-study       - convenes approval: the consent-manager scores the
                      sample and the questions against the rules in
                      force, and legal signs before anyone is asked
                      owner: <your legal role>   after: design-study
                      by: <days>                 automation: never
  talk-to-buyers    - human: recent buyers are asked what they were
                      trying to settle at each point and where they
                      went to settle it
                      owner: study-manager       after: clear-study
                      by: <days>                 automation: <level>
  first-hand        - human: what the people who deal with buyers say
                      they get asked, and at what point they get asked
                      owner: researcher          after: take-in-persona
                      by: <days>                 automation: <level>
  draft-stages      - runs build-by-talent: the stages a buyer moves
                      through, each with the signal that says a buyer
                      has entered it and the signal that says the buyer
                      has left it
                      owner: decision-coordinator
                      after: read-behavior + read-search +
                             talk-to-buyers + first-hand
                      by: <days>                 automation: <level>
  map-touchpoints   - human: every place a buyer of this persona meets
                      the organization, each placed against a stage and
                      carrying the agent that owns it
                      owner: audience-manager    after: draft-stages
                      by: <days>                 automation: <level>
  collect-questions - runs collect-and-report: what the buyer needs
                      answered at each stage, each question in the
                      words a buyer used and carrying where it was
                      heard
                      owner: study-manager       after: draft-stages
                      by: <days>                 automation: <level>
  test-stages       - system: each stage signal run over the record, to
                      see whether it can be read at all and how many
                      buyers moved the way the stages say they do
                      owner: statistician        after: draft-stages
                      by: <days>                 automation: <level>
  inventory-content - runs collect-and-report: every recorded question
                      put to the library, and every published piece
                      that answers one recorded at its address
                      owner: content-librarian
                      after: map-touchpoints + collect-questions
                      by: <days>                 automation: <level>
  find-gaps         - human: the questions nothing published answers,
                      and the questions answered by something buyers
                      cannot find, ranked by how many buyers reach them
                      owner: content-librarian   after: inventory-content
                      by: <days>                 automation: <level>
  settle-map        - convenes approval: the people who will plan
                      against the map agree it, and a changes-requested
                      goes back to the stage or the question the
                      signers named
                      owner: decision-coordinator
                      after: test-stages + find-gaps
                      by: <days>                 automation: never
  write-map         - human: the stages and their signals, the
                      touchpoints, the questions, the gaps, who agreed,
                      and who disagreed and on what
                      owner: decision-coordinator after: settle-map
                      automation: <level>
  issue-version     - human: the agreed map issued as a numbered
                      version, with the version it replaces left
                      readable
                      owner: standards-keeper    after: write-map
                      automation: <level>
  hand-over         - runs decide-and-announce: every agent that plans
                      content or designs campaigns hears the map at
                      once and says what it changes because of it
                      owner: decision-coordinator after: issue-version
                      by: <days>                 automation: <level>
  set-review        - human: the date the map comes back up, and the
                      conditions that would bring it back sooner
                      owner: decision-coordinator after: hand-over
                      automation: <level>
  record-learnings  - convenes debrief: what to repeat, what to avoid
                      owner: decision-coordinator after: set-review
                      automation: <level>
run-scoped:
  outstanding - runs roll-call             owner: decision-coordinator
                every: <cadence>
                from: take-in-persona   until: hand-over
handoffs:
  take-in-persona -> read-behavior / read-search / design-study /
    first-hand [persona-and-owings]: the persona at its version, the
    purchase the map covers, what each agent owes, and the date it is
    owed. Four branches read one record
  read-behavior -> draft-stages [buyer-paths]: the paths those buyers
    took, with the period the paths were read over and the source under
    every figure
  read-search -> draft-stages [search-demand]: what people search on the
    subject, each term with its demand figure and the date that figure
    was pulled
  read-search -> collect-questions [search-terms-for-questions]: the
    same list, so a question people type and a question a buyer says out
    loud land in one place
  design-study -> clear-study [study-design]: who is sampled, how the
    sample is drawn, and every question at the version it will be asked
    in
  clear-study -> talk-to-buyers [cleared-study]: the sample and the
    questions as they were approved. A question changed afterwards goes
    back through the check before anyone is asked it
  talk-to-buyers -> draft-stages [buyer-answers]: what buyers said,
    attributed to the person who said it, with what each said about when
    it happened
  first-hand -> draft-stages [first-hand-accounts]: what the people who
    deal with buyers say they get asked, attributed the same way
  draft-stages -> map-touchpoints [drafted-stages]: the stages in order,
    each with the signal that says a buyer entered it
  draft-stages -> collect-questions [stages-for-questions]: the same
    stages, so every question lands against one of them
  draft-stages -> test-stages [stages-to-test]: the same stages, in the
    form the record will be run over
  map-touchpoints -> inventory-content [touchpoints]: every touchpoint,
    its stage, and the agent that owns it
  collect-questions -> inventory-content [buyer-questions]: the
    questions per stage, in the words buyers used
  test-stages -> settle-map [signal-readability]: whether each stage
    signal can be read from a system in use, how many buyers each stage
    holds, and which stages the record cannot see at all
  inventory-content -> find-gaps [content-inventory]: which published
    piece answers which question, each at its address and its version
  find-gaps -> settle-map [gap-list]: the questions nothing answers and
    the questions answered by something buyers cannot find, ranked
  settle-map -> write-map [agreed-map]: the agreed map, the reasons
    behind it, and anyone who disagreed and on what
  write-map -> issue-version [written-map]: the map in the wording it
    was agreed in
  issue-version -> hand-over [versioned-map]: the map at its number, and
    what changed from the version it replaces
  hand-over -> set-review [adoption-answers]: what each receiving agent
    said it would change, and the date it said it by
  set-review -> record-learnings [review-conditions]: the review date
    and the conditions that bring the map back sooner
deviations:
  clear-study -> design-study [study-item-ruled-out]: consent rules out
    part of the sample or a question, so the study is designed again
    without it
  talk-to-buyers -> design-study [too-few-answers]: too few buyers
    answer, so the study is designed again or what came in is reported
    with the shortfall recorded against it
  test-stages -> draft-stages [signal-cannot-be-read]: a stage signal
    cannot be read from any system, so the stages are drafted again
    around something the record can see
  settle-map -> draft-stages [room-does-not-agree]: the room does not
    agree on the stages, so they are drafted again with what each side
    said
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, the experts who deal
           with buyers, and legal>
  systems: analytics platforms (read), the CRM (read), the customer and
           revenue record (read), search demand and ranking data
           sources (read), the site's search performance data (read),
           the CMS (read), the content inventory (read), the contact
           database (read), the consent record (read), the survey and
           interview system (trigger), the study record (write), the
           response record (write), the evidence store (write), the
           decision record (write), the standards store (write), the
           review schedule (write), the notification channel (write),
           the meeting calendar (write, cap: <what may be set without
           asking>)
  data:    the persona at its version, <your buying history> over <what
           period>, the rules in force for contacting people, the
           earlier maps of this journey at the versions they were
           agreed at
policy:
  every stage carries a signal that can be read from a system somebody
    already runs, and a stage whose signal cannot be read is recorded
    as a stage nobody can count
  every question reaches the map in the words a buyer used, with the
    response or the search figure it came from recorded under it
  nobody is asked anything until the consent-manager has scored the
    sample and the questions against the rules in force
  no finding rests on fewer responses than the statistician said the
    study needed, and a finding that does is marked as such before it
    is written
  the map is agreed by named people, and the agreement is never
    delegated to an agent
  the agents that plan content and design campaigns sit in the room
    where the map is agreed, and a map agreed without them is not
    recorded
  a gap is recorded whether or not anybody intends to fill it, because
    what gets made is a separate decision made in a separate process
  a disagreement is recorded with the map, naming who disagreed and
    what they disagreed with
  a recorded map is never edited in place. A change goes in as a new
    version, and the version it replaces stays readable
measures:
  cycle time: <target> from the persona to the recorded map
  stage coverage: <share> of the stages whose entry signal can be read
                  from a system already in use
  question coverage: <share> of the recorded questions with a published
                     piece answering them, read on the review date
  quality gate: no map is recorded without its evidence, its gap list,
                and an answer from every agent that plans against it
```
One run

A simulation of one run

The activities are on the left, whoever is doing the active one is on the right, and the record of the run builds up as it goes.

This run is built from the same rows as the diagram above: the left column is the activity list, the captions are the activity lines, the cast is the roster, and the labels on the wires are what the handoffs say actually passes.

Adoption

What you fill in

49 blanks to fill. Everything else is the process.

this process from: ref/mkt/map-buyer-journey v1 Copy this line into your own document. It never claims this process is running anywhere; it records which draft yours started from, and it is what lets the catalog tell you when this one changes.

The header. Your own id, an owner, and the date it takes effect. One line records where it came from, and that line is what lets the catalog tell you when this reference process changes.

The roster. Which agent takes each activity, and which person takes each of the human ones. The process already names what it needs, so this is a lookup rather than a design exercise.

The numbers. Dates, budgets, cadences, and the targets in the measures block. Nothing here can be a reference value, because a target nobody chose is a target nobody meets.