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reference process · marketing · 19 activities · 15 on the roster

Define Brand Voice and Messaging

An approved positioning says what the company stands for and what it promises. This process turns that into the way the company sounds and the set of messages that carry the promise. A decision coordinator opens the run and has two readings gathered first: how the live material reads today, and the words buyers themselves use for the problem and the category. The writing agents draft the voice as a short set of traits with a definition under each one, set the tone each situation calls for, and build the messaging architecture, which is one core message, the pillars that carry it, the proof recorded under each pillar, and the version each audience hears. The standards keeper writes the voice out as numbered rules, and each rule is worded so that a scoring agent can return a pass or a fail against it and carries an example that passes and an example that fails. Those rules are scored over material that already exists before anyone signs them, because a rule that two readers apply differently will fail material at random once it is in force. Leadership, legal and the brand owner sign, and the standards keeper issues the voice, the tone settings, the architecture and the word list together as a numbered version of the brand guidelines. That version is what the brand-check agent scores material against, and this process is where it comes from. The run does not reopen the position itself.

The activities

What happens in a run

19 activities from a positioning is approved and issued to the voice and the messaging are issued at a version, one of them a gate a person has to sign. Drag the diagram to move along it.

Define Brand Voice and Messaginga positioning is approved and issued → the voice and the messaging are issued at a version
a claim with no sourcetwo readers scored it differentlybuyers do not recognize itchanges requestedchanges requesteda rule nobody can applya positioning is approved and issued1Take in the Approved Posi…say what the standard has tocover and by when2Read How the Company Soun…a sample of live material, readfor how it reads3Gather How the Audience T…the words buyers use for theproblem and the category4Brief the Makerseveryone hears the same requestat once5Draft the Voicethe traits the company writeswith, each one defined6Set the Tone for Each Sit…how the voice changes bychannel and by situation7Build the Messaging Archi…the core message, the pillarsunder it, and the order8Put a Source Under Every …every pillar read against thesource under it9Write the Version Each Au…the same pillar said in thewords each audience uses10Write the Word Listwords to use, words to avoid,names and spellings11Turn the Voice into Scora…each rule numbered, with apassing and a failing example12Score Old Material agains…the rules tried on realmaterial before they issue13Try the Messages on Buyerswhether people outside thecompany recognize it14Get Sign-Offsleadership, legal and the brandowner sign ita person signs · never an agent15Issue the Standard at a V…voice, tone, architecture andwords at one number16Tell the Processes that R…every reader gets the versionand what changed17Brief the Agents that Wri…the writing agents work throughit on a real piece18Watch How the Rules Scorewhich rules keep failing andwhich nobody applies19Record What Was Learnedwhat to repeat, what to avoidthe voice and the messaging are issued at a version
The roster this process needs

Hover a name to see the activities it holds. A dashed one is a person, and stays one.

The document

The document, with the blanks marked

Everything in amber is yours to fill in: who owns it, when it takes effect, which platforms, which numbers, and who holds each activity. Everything else is the process, and it is the same wherever it is run.

PROCESS: brand voice and messaging    id: <team>/brand-voice   v1
from: ref/mkt/brand-voice v1
owner: <who>                          effective: <date>
trigger: a brand positioning is approved and issued at a version in
         <your positioning process>
         watch: record=<the positioning>
                system=<your positioning process>
                change=<a positioning is approved and issued at a
                version>
concurrency: one run at a time - two runs would put two standards in
             front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
      architecture, sourced, signed, and issued as a numbered version
      of the brand guidelines that a scoring agent can apply rule by
      rule
phases:
  take-in-position   - human: read the approved positioning and say
                       what the standard has to cover and by when
                       owner: decision-coordinator
                       after: trigger
                       automation: <level>
  sound-now          - runs collect-and-report: a sample of the live
                       material, read for how it reads today
                       owner: content-librarian
                       after: take-in-position
                       by: <weeks>          automation: <level>
  audience-words     - runs collect-and-report: the words buyers use
                       for the problem and for the category
                       owner: researcher
                       after: take-in-position
                       by: <weeks>          automation: <level>
  brief-makers       - convenes briefing: the positioning, the promise
                       and both readings, heard by every agent at once
                       owner: decision-coordinator
                       after: sound-now + audience-words
                       automation: <level>
  draft-voice        - runs build-by-talent: the traits the company
                       writes with, each one defined in a sentence
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  set-tone           - human: how the voice changes by channel and by
                       situation, written out situation by situation
                       owner: editor
                       after: draft-voice
                       by: <days>           automation: <level>
  build-architecture - runs build-by-talent: the core message, the
                       pillars under it, and the order they are said in
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  source-messages    - runs layered-passes: the fact pass over the
                       pillars, every claim against the source under it
                       owner: researcher
                       after: build-architecture
                       by: <days>           automation: <level>
  audience-versions  - runs build-by-talent: the same pillar written in
                       the words each audience uses
                       owner: copywriter
                       after: build-architecture
                       by: <days>           automation: <level>
  word-list          - human: the words to use, the words to avoid, and
                       the names and spellings that are settled
                       owner: standards-keeper
                       after: set-tone
                       by: <days>           automation: <level>
  scorable-rules     - human: the voice written as numbered rules, each
                       with an example that passes and one that fails
                       owner: standards-keeper
                       after: set-tone + word-list
                       by: <days>           automation: <level>
  try-the-rules      - runs assessment: the draft rules scored over
                       material that already exists, by two readers
                       owner: brand-check
                       after: scorable-rules
                       by: <days>           automation: <level>
  test-on-buyers     - human: the messages put in front of real buyers,
                       with what each person said recorded
                       owner: study-manager
                       after: source-messages + audience-versions
                       by: <weeks>          automation: <level>
  get-sign-offs      - convenes approval: leadership, legal and the
                       brand owner sign, as named signers, at a version
                       owner: <your legal role>
                       after: try-the-rules + test-on-buyers
                       by: <days>           automation: never
  issue-version      - human: the signed voice, tone, architecture and
                       word list become a numbered version
                       owner: standards-keeper
                       after: get-sign-offs
                       automation: <level>
  tell-the-readers   - runs decide-and-announce: every process that
                       reads the standard hears what changed and from
                       when
                       owner: standards-keeper
                       after: issue-version
                       by: <days>           automation: <level>
  brief-the-writers  - convenes briefing: the writing agents work
                       through the new version on a real piece
                       owner: standards-keeper
                       after: tell-the-readers
                       by: <days>           automation: <level>
  watch-the-scores   - runs collect-and-report: which rules material
                       keeps failing, and which rules nobody applies
                       owner: brand-check
                       after: brief-the-writers
                       every: <cadence>     automation: <level>
  record-learnings   - convenes debrief: what to repeat, what to avoid
                       owner: decision-coordinator
                       after: watch-the-scores
                       automation: <level>
run-scoped:
  status - runs roll-call                  owner: decision-coordinator
           every: <cadence>
           from: take-in-position   until: tell-the-readers
  spend  - runs allocate-and-reconcile     owner: study-manager
           from: test-on-buyers   until: get-sign-offs
  scores - runs collect-and-report         owner: brand-check
           every: <cadence>
           from: tell-the-readers   until: run close
handoffs:
  take-in-position -> sound-now / audience-words [the-positioning]:
    the approved positioning at its version, what the standard has to
    cover, and the date it is due. Both readings work from one record
  sound-now -> brief-makers [how-it-reads-now]: the sample of live
    material, each piece with what it was made to do and how it reads
    today
  audience-words -> brief-makers [buyer-words]: the words buyers use
    for the problem and the category, each with its source and the
    date it was pulled
  brief-makers -> draft-voice [voice-brief]: the positioning and the
    promise the voice has to fit, and what the standard will have to
    score
  brief-makers -> build-architecture [promise-and-proof]: the promise
    and the proof already recorded under it
  draft-voice -> set-tone [voice-traits]: the traits at a version,
    each with the sentence that defines it
  set-tone -> word-list [voice-and-tone]: the voice and the tone
    settings at a version
  set-tone -> scorable-rules [text-for-rules]: the same version, as
    the text the rules are written from
  build-architecture -> source-messages [pillar-claims]: the pillars
    at a version, claim by claim
  build-architecture -> audience-versions [pillars-and-order]: the
    pillars and the order they are meant to be said in
  word-list -> scorable-rules [the-word-list]: the words to use and
    the words to avoid, each with the reason it is on the list
  scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
    at a version, each with an example that passes and an example that
    fails
  source-messages -> test-on-buyers [sourced-pillars]: the pillars
    with a source under every claim, and any claim still unsourced
    marked as unsourced
  audience-versions -> test-on-buyers [audience-wording]: the version
    each audience gets
  try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
    by rule, and the rules the two readers scored differently
  test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
    said, attributed, beside the message it was said about
  get-sign-offs -> issue-version [signed-standard]: the signed voice,
    tone settings, architecture and word list, at the version the
    signers read
  issue-version -> tell-the-readers [issued-version]: the numbered
    version, what changed in it, and the date it applies from
  tell-the-readers -> brief-the-writers [version-for-writers]: the
    version and the rules the writing agents have to work to
  brief-the-writers -> watch-the-scores [first-pieces]: the first
    pieces written under the new version, and the date each one was
    scored
  watch-the-scores -> record-learnings [scores-by-rule]: the scores by
    rule, naming the rules material keeps failing and the rules nobody
    could apply
deviations:
  source-messages -> build-architecture [claim-with-no-source]: a
    claim in a pillar has no source, so the pillar is built again
    without it or with the source found
  try-the-rules -> scorable-rules [readers-disagree]: two readers
    score the same piece differently, so the rule they disagreed on is
    written again
  test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
    buyers cannot say what the company does, or cannot tell two
    pillars apart, so the architecture is built again
  get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
    with changes to the rules
  get-sign-offs -> build-architecture [architecture-changes]: a signer
    comes back with changes to the architecture
  watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
    nobody can apply turns up after the version is issued, so the rule
    is written again and goes out as a new version
  any -> take-in-position [positioning-changed]: the positioning
    changes while the run is open, and <who> says whether the run is
    still answering the right question
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, legal and the
           brand owner>
  systems: the standards store (write), the interpretation record
           (write), the decision record (write), the source record
           (write), the evidence store (write), the CMS (read),
           the asset store (read), analytics platforms (read),
           search demand data (read),
           the notification channel (write)
  data:    brand guidelines <version>, the approved positioning at its
           version, <your claims register>, <your style guide>
           <version>
policy:
  every rule is written so a scoring agent can return a verdict on it,
    and a rule that cannot be scored does not go into the standard
  every message in the architecture carries a source recorded against
    it
  sign-off is a human gate and is never delegated to an agent
  anything changed after sign-off goes back through sign-offs
  an issued version is never edited. A correction goes out as a new
    version, and the version it replaces stays readable
  work already in production is judged against the version it started
    under, until <who> says otherwise
measures:
  cycle time: <target> from the approved positioning to the issued
              version
  reach: every process that reads the standard told within <days> of
         the version being issued
  agreement: <target> share of the sample scored the same way by both
             readers before the standard issues
  quality gate: no version issues unsigned, and no message issues
                without its source
Take it somewhere

Use this process in LangGraph

Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current LangGraph documentation, then writes two files: the graph, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.

348 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable LangGraph graph:
one Python file with a TypedDict state, a StateGraph, nodes, edges,
conditional edges and a checkpointer.

The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:

  https://agentcatalog.com/spec/agent-processes

Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.

Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:

  https://docs.langchain.com/oss/python/langgraph/interrupts
    interrupt() and Command(resume=), which is how a gate stops a run
  https://reference.langchain.com/python/langgraph/graph/state/StateGraph
    StateGraph, add_edge, add_conditional_edges, defer

WHAT THE DOCUMENT ASKS FOR

These hold wherever the process lands, and they matter more than style.

1. Each phase under `phases:` becomes one step, and keeps its name.

2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
   Reading it as "either" is the defect the specification calls out by name.

3. Every handoff carries a key in square brackets. Each key becomes one field
   on the run's state, named exactly as the key with hyphens turned into
   underscores, and the sentence beside it becomes that field's comment. The key
   is the stable name; the sentence is prose that may be rewritten.

4. A phase MUST NOT begin before its inbound handoff exists. Where that is
   checkable, check it in the step rather than assuming it.

5. `automation: never` is a gate a person signs. The run stops there and does
   not continue until a person's decision comes back. Do not turn one into a
   notification, a log line, or an automatic transition, whatever the queue
   looks like.

6. Each line under `deviations:` is a backward or sideways edge, returning to
   the phase named on the right. The key in brackets names it, and that name
   belongs in the code.

7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
   exception edge: it is entered when those phases FAIL, not when they succeed.
   Do not wire it as an ordinary successor.

8. Anything in angle brackets is a blank the adopting organization fills in.
   Leave each one as a named constant at the top of the file with a TODO. Do not
   invent a value, a threshold or a date.

9. Record the document's `from:` line at the top of the file, so it says which
   reference process and which version it was generated from.

10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
    process rather than at one point in it, and a run may not close while one is
    unfinished. Say in the code what you did about them, including if the answer
    is that the runtime has nowhere to put them.

HOW THAT LOOKS IN LANGGRAPH

11. A phase is a node added with `add_node`, under the phase's own name.

12. The state is a TypedDict. Each handoff key is one field on it.

13. A join is the trap. `add_edge(["a", "b"], "c")` looks right and releases
    once: when a backward edge re-enters ONE arm, the joined node never runs
    again, and the run ends early reporting success rather than raising. Mark the
    joined node `defer=True` and re-check inside it that both inbound handoffs
    exist.

14. A gate is `interrupt()` inside the node, resumed with `Command(resume=...)`.
    The platform lets anything at all call resume, so require the resumed value to
    name a person and a date and refuse anything else. Say in the fidelity note
    that this proves only that whoever resumed typed a name, because
    `Command(resume=True)` from a scheduled job is indistinguishable from a person
    signing.

15. A deviation is `add_conditional_edges` with a routing function named after
    the key in brackets.

16. Pass a durable checkpointer rather than taking the in-memory default. The
    gates wait days, and the default loses every paused run on restart.

17. Leave every phase body unimplemented, raising until somebody registers an
    implementation. The automation level is a blank, so writing a body would
    answer on the adopter's behalf whether an agent may do that work.

Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.

It has three parts.

**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.

**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.

**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.

Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.

Here is the process document.

```
PROCESS: brand voice and messaging    id: <team>/brand-voice   v1
from: ref/mkt/brand-voice v1
owner: <who>                          effective: <date>
trigger: a brand positioning is approved and issued at a version in
         <your positioning process>
         watch: record=<the positioning>
                system=<your positioning process>
                change=<a positioning is approved and issued at a
                version>
concurrency: one run at a time - two runs would put two standards in
             front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
      architecture, sourced, signed, and issued as a numbered version
      of the brand guidelines that a scoring agent can apply rule by
      rule
phases:
  take-in-position   - human: read the approved positioning and say
                       what the standard has to cover and by when
                       owner: decision-coordinator
                       after: trigger
                       automation: <level>
  sound-now          - runs collect-and-report: a sample of the live
                       material, read for how it reads today
                       owner: content-librarian
                       after: take-in-position
                       by: <weeks>          automation: <level>
  audience-words     - runs collect-and-report: the words buyers use
                       for the problem and for the category
                       owner: researcher
                       after: take-in-position
                       by: <weeks>          automation: <level>
  brief-makers       - convenes briefing: the positioning, the promise
                       and both readings, heard by every agent at once
                       owner: decision-coordinator
                       after: sound-now + audience-words
                       automation: <level>
  draft-voice        - runs build-by-talent: the traits the company
                       writes with, each one defined in a sentence
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  set-tone           - human: how the voice changes by channel and by
                       situation, written out situation by situation
                       owner: editor
                       after: draft-voice
                       by: <days>           automation: <level>
  build-architecture - runs build-by-talent: the core message, the
                       pillars under it, and the order they are said in
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  source-messages    - runs layered-passes: the fact pass over the
                       pillars, every claim against the source under it
                       owner: researcher
                       after: build-architecture
                       by: <days>           automation: <level>
  audience-versions  - runs build-by-talent: the same pillar written in
                       the words each audience uses
                       owner: copywriter
                       after: build-architecture
                       by: <days>           automation: <level>
  word-list          - human: the words to use, the words to avoid, and
                       the names and spellings that are settled
                       owner: standards-keeper
                       after: set-tone
                       by: <days>           automation: <level>
  scorable-rules     - human: the voice written as numbered rules, each
                       with an example that passes and one that fails
                       owner: standards-keeper
                       after: set-tone + word-list
                       by: <days>           automation: <level>
  try-the-rules      - runs assessment: the draft rules scored over
                       material that already exists, by two readers
                       owner: brand-check
                       after: scorable-rules
                       by: <days>           automation: <level>
  test-on-buyers     - human: the messages put in front of real buyers,
                       with what each person said recorded
                       owner: study-manager
                       after: source-messages + audience-versions
                       by: <weeks>          automation: <level>
  get-sign-offs      - convenes approval: leadership, legal and the
                       brand owner sign, as named signers, at a version
                       owner: <your legal role>
                       after: try-the-rules + test-on-buyers
                       by: <days>           automation: never
  issue-version      - human: the signed voice, tone, architecture and
                       word list become a numbered version
                       owner: standards-keeper
                       after: get-sign-offs
                       automation: <level>
  tell-the-readers   - runs decide-and-announce: every process that
                       reads the standard hears what changed and from
                       when
                       owner: standards-keeper
                       after: issue-version
                       by: <days>           automation: <level>
  brief-the-writers  - convenes briefing: the writing agents work
                       through the new version on a real piece
                       owner: standards-keeper
                       after: tell-the-readers
                       by: <days>           automation: <level>
  watch-the-scores   - runs collect-and-report: which rules material
                       keeps failing, and which rules nobody applies
                       owner: brand-check
                       after: brief-the-writers
                       every: <cadence>     automation: <level>
  record-learnings   - convenes debrief: what to repeat, what to avoid
                       owner: decision-coordinator
                       after: watch-the-scores
                       automation: <level>
run-scoped:
  status - runs roll-call                  owner: decision-coordinator
           every: <cadence>
           from: take-in-position   until: tell-the-readers
  spend  - runs allocate-and-reconcile     owner: study-manager
           from: test-on-buyers   until: get-sign-offs
  scores - runs collect-and-report         owner: brand-check
           every: <cadence>
           from: tell-the-readers   until: run close
handoffs:
  take-in-position -> sound-now / audience-words [the-positioning]:
    the approved positioning at its version, what the standard has to
    cover, and the date it is due. Both readings work from one record
  sound-now -> brief-makers [how-it-reads-now]: the sample of live
    material, each piece with what it was made to do and how it reads
    today
  audience-words -> brief-makers [buyer-words]: the words buyers use
    for the problem and the category, each with its source and the
    date it was pulled
  brief-makers -> draft-voice [voice-brief]: the positioning and the
    promise the voice has to fit, and what the standard will have to
    score
  brief-makers -> build-architecture [promise-and-proof]: the promise
    and the proof already recorded under it
  draft-voice -> set-tone [voice-traits]: the traits at a version,
    each with the sentence that defines it
  set-tone -> word-list [voice-and-tone]: the voice and the tone
    settings at a version
  set-tone -> scorable-rules [text-for-rules]: the same version, as
    the text the rules are written from
  build-architecture -> source-messages [pillar-claims]: the pillars
    at a version, claim by claim
  build-architecture -> audience-versions [pillars-and-order]: the
    pillars and the order they are meant to be said in
  word-list -> scorable-rules [the-word-list]: the words to use and
    the words to avoid, each with the reason it is on the list
  scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
    at a version, each with an example that passes and an example that
    fails
  source-messages -> test-on-buyers [sourced-pillars]: the pillars
    with a source under every claim, and any claim still unsourced
    marked as unsourced
  audience-versions -> test-on-buyers [audience-wording]: the version
    each audience gets
  try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
    by rule, and the rules the two readers scored differently
  test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
    said, attributed, beside the message it was said about
  get-sign-offs -> issue-version [signed-standard]: the signed voice,
    tone settings, architecture and word list, at the version the
    signers read
  issue-version -> tell-the-readers [issued-version]: the numbered
    version, what changed in it, and the date it applies from
  tell-the-readers -> brief-the-writers [version-for-writers]: the
    version and the rules the writing agents have to work to
  brief-the-writers -> watch-the-scores [first-pieces]: the first
    pieces written under the new version, and the date each one was
    scored
  watch-the-scores -> record-learnings [scores-by-rule]: the scores by
    rule, naming the rules material keeps failing and the rules nobody
    could apply
deviations:
  source-messages -> build-architecture [claim-with-no-source]: a
    claim in a pillar has no source, so the pillar is built again
    without it or with the source found
  try-the-rules -> scorable-rules [readers-disagree]: two readers
    score the same piece differently, so the rule they disagreed on is
    written again
  test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
    buyers cannot say what the company does, or cannot tell two
    pillars apart, so the architecture is built again
  get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
    with changes to the rules
  get-sign-offs -> build-architecture [architecture-changes]: a signer
    comes back with changes to the architecture
  watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
    nobody can apply turns up after the version is issued, so the rule
    is written again and goes out as a new version
  any -> take-in-position [positioning-changed]: the positioning
    changes while the run is open, and <who> says whether the run is
    still answering the right question
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, legal and the
           brand owner>
  systems: the standards store (write), the interpretation record
           (write), the decision record (write), the source record
           (write), the evidence store (write), the CMS (read),
           the asset store (read), analytics platforms (read),
           search demand data (read),
           the notification channel (write)
  data:    brand guidelines <version>, the approved positioning at its
           version, <your claims register>, <your style guide>
           <version>
policy:
  every rule is written so a scoring agent can return a verdict on it,
    and a rule that cannot be scored does not go into the standard
  every message in the architecture carries a source recorded against
    it
  sign-off is a human gate and is never delegated to an agent
  anything changed after sign-off goes back through sign-offs
  an issued version is never edited. A correction goes out as a new
    version, and the version it replaces stays readable
  work already in production is judged against the version it started
    under, until <who> says otherwise
measures:
  cycle time: <target> from the approved positioning to the issued
              version
  reach: every process that reads the standard told within <days> of
         the version being issued
  agreement: <target> share of the sample scored the same way by both
             readers before the standard issues
  quality gate: no version issues unsigned, and no message issues
                without its source
```
Take it somewhere

Use this process in Microsoft Agent Framework

Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current Agent Framework documentation, then writes two files: the workflow, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.

403 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable Microsoft Agent Framework workflow:
one Python file with Executor classes, a WorkflowBuilder, typed edges,
request_info gates and durable checkpoint storage.

The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:

  https://agentcatalog.com/spec/agent-processes

Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.

Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:

  https://learn.microsoft.com/en-us/agent-framework/workflows/human-in-the-loop
    ctx.request_info, @response_handler, and answering a parked run later
  https://learn.microsoft.com/en-us/agent-framework/workflows/checkpoints
    what a checkpoint holds, and allowed_checkpoint_types
  https://learn.microsoft.com/en-us/agent-framework/concepts/workflows/edges
    add_edge with condition, add_fan_in_edges, add_switch_case_edge_group
  https://learn.microsoft.com/en-us/agent-framework/concepts/workflows/state
    ctx.set_state and ctx.get_state as they actually are today

WHAT THE DOCUMENT ASKS FOR

These hold wherever the process lands, and they matter more than style.

1. Each phase under `phases:` becomes one step, and keeps its name.

2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
   Reading it as "either" is the defect the specification calls out by name.

3. Every handoff carries a key in square brackets. Each key becomes one field
   on the run's state, named exactly as the key with hyphens turned into
   underscores, and the sentence beside it becomes that field's comment. The key
   is the stable name; the sentence is prose that may be rewritten.

4. A phase MUST NOT begin before its inbound handoff exists. Where that is
   checkable, check it in the step rather than assuming it.

5. `automation: never` is a gate a person signs. The run stops there and does
   not continue until a person's decision comes back. Do not turn one into a
   notification, a log line, or an automatic transition, whatever the queue
   looks like.

6. Each line under `deviations:` is a backward or sideways edge, returning to
   the phase named on the right. The key in brackets names it, and that name
   belongs in the code.

7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
   exception edge: it is entered when those phases FAIL, not when they succeed.
   Do not wire it as an ordinary successor.

8. Anything in angle brackets is a blank the adopting organization fills in.
   Leave each one as a named constant at the top of the file with a TODO. Do not
   invent a value, a threshold or a date.

9. Record the document's `from:` line at the top of the file, so it says which
   reference process and which version it was generated from.

10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
    process rather than at one point in it, and a run may not close while one is
    unfinished. Say in the code what you did about them, including if the answer
    is that the runtime has nowhere to put them.

HOW THAT LOOKS IN MICROSOFT AGENT FRAMEWORK

11. Write for Python, and read those pages before writing a line. This API has
    moved: `set_shared_state`, `RequestInfoExecutor`, `RequestInfoMessage` and
    `send_responses_streaming` are all in the training data and none of them exist
    any more. The .NET workflow API differs in kind rather than in spelling, so a
    file written for one does not port by renaming.

12. A phase is a class deriving from `Executor` whose `super().__init__(id=...)`
    takes the phase name verbatim. The id is not cosmetic: a checkpoint stores a
    signature over the topology and the executor ids, so an id built from a run, a
    timestamp or a counter cannot be resumed into.

13. Give each phase a `@handler` method and move work on with
    `await ctx.send_message(...)`. A handler that returns without sending is a dead
    end: the branch stops, the run converges, and it reports success. So a phase
    you are deliberately leaving unimplemented must still send a placeholder
    onward. Do not stub with `raise NotImplementedError`, which fails the run
    instead of leaving it runnable.

14. `after: a` is `builder.add_edge(a, b)`. `after: a + b` is
    `builder.add_fan_in_edges([a, b], target)`, and the target's handler must be
    annotated `list[T]`, because a fan-in delivers one aggregated list rather than
    the separate messages. A handler typed for the single value is dropped as a
    mismatch with nothing raised.

15. The join is the trap here, and it is the opposite of LangGraph's. The
    barrier re-arms: it clears its buffer when it fires and then demands a fresh
    message from every source. So a deviation that re-enters ONE arm parks the
    run forever waiting for an arm that will not run again, and the workflow ends
    IDLE reporting success. Wherever a deviation re-enters one arm of a join,
    replace the barrier with an ordinary edge from each arm into a small executor
    that records each arrival with `ctx.set_state` and only forwards when every
    expected key is present, and say in a comment that putting `add_fan_in_edges`
    back reintroduces the stall.

16. A phase that is both a join target and a deviation target needs two
    handlers, one annotated `list[T]` for the barrier and one annotated `T` for the
    backward message. Write only the list handler and every backward edge into it
    is discarded as a type mismatch, silently.

17. `automation: never` is `await ctx.request_info(request_data=...,
    response_type=...)` inside the phase, answered by a `@response_handler` on the
    same executor whose annotations match those exact types. The run parks at
    `IDLE_WITH_PENDING_REQUESTS` and the host answers with
    `workflow.run(stream=True, responses={request_id: value})`. If no handler
    matches the pair, the framework logs a warning and parks anyway, so the gate
    reads as working right up until somebody asks why the approval did not take.

18. A gate is only a gate if the wait survives a restart, so pass
    `checkpoint_storage=FileCheckpointStorage(...)` to the builder. Checkpointing
    is off by default and `InMemoryCheckpointStorage` reads as configured while
    persisting nothing. Register every handoff payload type in
    `allowed_checkpoint_types`, or the first restore raises. Anything an executor
    keeps as an instance attribute is absent after a restore unless you export it
    from `on_checkpoint_save` and read it back in `on_checkpoint_restore`, and it
    comes back empty rather than missing.

19. Each line under `deviations:` is `builder.add_edge(source, earlier,
    condition=fn)` with `fn` named after the key. Cycles are legal and unchecked,
    but raise `max_iterations` well above its default of 100, because several live
    cycles will exhaust a budget sized for a straight line and fail with a message
    about convergence that reads like a broken graph. Keep the ordinary forward
    edge unconditional and add each deviation beside it: a condition that returns
    false is dropped with no event, so a forward path expressed as a condition
    dies silently on every normal run, which is most of them.

20. Handoff values go in `ctx.set_state(key, value)` and come back from
    `ctx.get_state(key)`, untyped and unchecked. A write is visible to its writer
    at once and to everyone else only in the next superstep, and two writers of one
    key in a superstep keep the last write. Never read a key in the same superstep
    another phase wrote it.

21. There are no timers, no deadlines and no scheduled wakes. Nothing in
    `run-scoped:` becomes an executor and `by:` has no expression at all, so write
    them as comments naming where they start and stop, and say plainly in the
    fidelity note that a run can close over an unfinished run-scoped line. Do not
    fake a deadline with a sleep inside a handler, which blocks the whole superstep
    barrier, and never let an expiring wait release a gate.

Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.

It has three parts.

**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.

**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.

**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.

Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.

Here is the process document.

```
PROCESS: brand voice and messaging    id: <team>/brand-voice   v1
from: ref/mkt/brand-voice v1
owner: <who>                          effective: <date>
trigger: a brand positioning is approved and issued at a version in
         <your positioning process>
         watch: record=<the positioning>
                system=<your positioning process>
                change=<a positioning is approved and issued at a
                version>
concurrency: one run at a time - two runs would put two standards in
             front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
      architecture, sourced, signed, and issued as a numbered version
      of the brand guidelines that a scoring agent can apply rule by
      rule
phases:
  take-in-position   - human: read the approved positioning and say
                       what the standard has to cover and by when
                       owner: decision-coordinator
                       after: trigger
                       automation: <level>
  sound-now          - runs collect-and-report: a sample of the live
                       material, read for how it reads today
                       owner: content-librarian
                       after: take-in-position
                       by: <weeks>          automation: <level>
  audience-words     - runs collect-and-report: the words buyers use
                       for the problem and for the category
                       owner: researcher
                       after: take-in-position
                       by: <weeks>          automation: <level>
  brief-makers       - convenes briefing: the positioning, the promise
                       and both readings, heard by every agent at once
                       owner: decision-coordinator
                       after: sound-now + audience-words
                       automation: <level>
  draft-voice        - runs build-by-talent: the traits the company
                       writes with, each one defined in a sentence
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  set-tone           - human: how the voice changes by channel and by
                       situation, written out situation by situation
                       owner: editor
                       after: draft-voice
                       by: <days>           automation: <level>
  build-architecture - runs build-by-talent: the core message, the
                       pillars under it, and the order they are said in
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  source-messages    - runs layered-passes: the fact pass over the
                       pillars, every claim against the source under it
                       owner: researcher
                       after: build-architecture
                       by: <days>           automation: <level>
  audience-versions  - runs build-by-talent: the same pillar written in
                       the words each audience uses
                       owner: copywriter
                       after: build-architecture
                       by: <days>           automation: <level>
  word-list          - human: the words to use, the words to avoid, and
                       the names and spellings that are settled
                       owner: standards-keeper
                       after: set-tone
                       by: <days>           automation: <level>
  scorable-rules     - human: the voice written as numbered rules, each
                       with an example that passes and one that fails
                       owner: standards-keeper
                       after: set-tone + word-list
                       by: <days>           automation: <level>
  try-the-rules      - runs assessment: the draft rules scored over
                       material that already exists, by two readers
                       owner: brand-check
                       after: scorable-rules
                       by: <days>           automation: <level>
  test-on-buyers     - human: the messages put in front of real buyers,
                       with what each person said recorded
                       owner: study-manager
                       after: source-messages + audience-versions
                       by: <weeks>          automation: <level>
  get-sign-offs      - convenes approval: leadership, legal and the
                       brand owner sign, as named signers, at a version
                       owner: <your legal role>
                       after: try-the-rules + test-on-buyers
                       by: <days>           automation: never
  issue-version      - human: the signed voice, tone, architecture and
                       word list become a numbered version
                       owner: standards-keeper
                       after: get-sign-offs
                       automation: <level>
  tell-the-readers   - runs decide-and-announce: every process that
                       reads the standard hears what changed and from
                       when
                       owner: standards-keeper
                       after: issue-version
                       by: <days>           automation: <level>
  brief-the-writers  - convenes briefing: the writing agents work
                       through the new version on a real piece
                       owner: standards-keeper
                       after: tell-the-readers
                       by: <days>           automation: <level>
  watch-the-scores   - runs collect-and-report: which rules material
                       keeps failing, and which rules nobody applies
                       owner: brand-check
                       after: brief-the-writers
                       every: <cadence>     automation: <level>
  record-learnings   - convenes debrief: what to repeat, what to avoid
                       owner: decision-coordinator
                       after: watch-the-scores
                       automation: <level>
run-scoped:
  status - runs roll-call                  owner: decision-coordinator
           every: <cadence>
           from: take-in-position   until: tell-the-readers
  spend  - runs allocate-and-reconcile     owner: study-manager
           from: test-on-buyers   until: get-sign-offs
  scores - runs collect-and-report         owner: brand-check
           every: <cadence>
           from: tell-the-readers   until: run close
handoffs:
  take-in-position -> sound-now / audience-words [the-positioning]:
    the approved positioning at its version, what the standard has to
    cover, and the date it is due. Both readings work from one record
  sound-now -> brief-makers [how-it-reads-now]: the sample of live
    material, each piece with what it was made to do and how it reads
    today
  audience-words -> brief-makers [buyer-words]: the words buyers use
    for the problem and the category, each with its source and the
    date it was pulled
  brief-makers -> draft-voice [voice-brief]: the positioning and the
    promise the voice has to fit, and what the standard will have to
    score
  brief-makers -> build-architecture [promise-and-proof]: the promise
    and the proof already recorded under it
  draft-voice -> set-tone [voice-traits]: the traits at a version,
    each with the sentence that defines it
  set-tone -> word-list [voice-and-tone]: the voice and the tone
    settings at a version
  set-tone -> scorable-rules [text-for-rules]: the same version, as
    the text the rules are written from
  build-architecture -> source-messages [pillar-claims]: the pillars
    at a version, claim by claim
  build-architecture -> audience-versions [pillars-and-order]: the
    pillars and the order they are meant to be said in
  word-list -> scorable-rules [the-word-list]: the words to use and
    the words to avoid, each with the reason it is on the list
  scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
    at a version, each with an example that passes and an example that
    fails
  source-messages -> test-on-buyers [sourced-pillars]: the pillars
    with a source under every claim, and any claim still unsourced
    marked as unsourced
  audience-versions -> test-on-buyers [audience-wording]: the version
    each audience gets
  try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
    by rule, and the rules the two readers scored differently
  test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
    said, attributed, beside the message it was said about
  get-sign-offs -> issue-version [signed-standard]: the signed voice,
    tone settings, architecture and word list, at the version the
    signers read
  issue-version -> tell-the-readers [issued-version]: the numbered
    version, what changed in it, and the date it applies from
  tell-the-readers -> brief-the-writers [version-for-writers]: the
    version and the rules the writing agents have to work to
  brief-the-writers -> watch-the-scores [first-pieces]: the first
    pieces written under the new version, and the date each one was
    scored
  watch-the-scores -> record-learnings [scores-by-rule]: the scores by
    rule, naming the rules material keeps failing and the rules nobody
    could apply
deviations:
  source-messages -> build-architecture [claim-with-no-source]: a
    claim in a pillar has no source, so the pillar is built again
    without it or with the source found
  try-the-rules -> scorable-rules [readers-disagree]: two readers
    score the same piece differently, so the rule they disagreed on is
    written again
  test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
    buyers cannot say what the company does, or cannot tell two
    pillars apart, so the architecture is built again
  get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
    with changes to the rules
  get-sign-offs -> build-architecture [architecture-changes]: a signer
    comes back with changes to the architecture
  watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
    nobody can apply turns up after the version is issued, so the rule
    is written again and goes out as a new version
  any -> take-in-position [positioning-changed]: the positioning
    changes while the run is open, and <who> says whether the run is
    still answering the right question
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, legal and the
           brand owner>
  systems: the standards store (write), the interpretation record
           (write), the decision record (write), the source record
           (write), the evidence store (write), the CMS (read),
           the asset store (read), analytics platforms (read),
           search demand data (read),
           the notification channel (write)
  data:    brand guidelines <version>, the approved positioning at its
           version, <your claims register>, <your style guide>
           <version>
policy:
  every rule is written so a scoring agent can return a verdict on it,
    and a rule that cannot be scored does not go into the standard
  every message in the architecture carries a source recorded against
    it
  sign-off is a human gate and is never delegated to an agent
  anything changed after sign-off goes back through sign-offs
  an issued version is never edited. A correction goes out as a new
    version, and the version it replaces stays readable
  work already in production is judged against the version it started
    under, until <who> says otherwise
measures:
  cycle time: <target> from the approved positioning to the issued
              version
  reach: every process that reads the standard told within <days> of
         the version being issued
  agreement: <target> share of the sample scored the same way by both
             readers before the standard issues
  quality gate: no version issues unsigned, and no message issues
                without its source
```
Take it somewhere

Use this process in CrewAI Flows

Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current CrewAI documentation, then writes two files: the flow, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.

408 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable CrewAI Flow:
one Python file with a Pydantic state model, one Flow subclass, @start,
@listen, @router and a durable human feedback provider.

The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:

  https://agentcatalog.com/spec/agent-processes

Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.

Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:

  https://docs.crewai.com/en/concepts/flows
    Flow, @start, @listen, @router, and_, or_, state, kickoff, plot
  https://docs.crewai.com/en/learn/human-feedback-in-flows
    @human_feedback, the provider protocol, from_pending and resume
  https://docs.crewai.com/en/guides/flows/mastering-flow-state
    @persist and what persistence actually promises, which is less than it sounds

WHAT THE DOCUMENT ASKS FOR

These hold wherever the process lands, and they matter more than style.

1. Each phase under `phases:` becomes one step, and keeps its name.

2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
   Reading it as "either" is the defect the specification calls out by name.

3. Every handoff carries a key in square brackets. Each key becomes one field
   on the run's state, named exactly as the key with hyphens turned into
   underscores, and the sentence beside it becomes that field's comment. The key
   is the stable name; the sentence is prose that may be rewritten.

4. A phase MUST NOT begin before its inbound handoff exists. Where that is
   checkable, check it in the step rather than assuming it.

5. `automation: never` is a gate a person signs. The run stops there and does
   not continue until a person's decision comes back. Do not turn one into a
   notification, a log line, or an automatic transition, whatever the queue
   looks like.

6. Each line under `deviations:` is a backward or sideways edge, returning to
   the phase named on the right. The key in brackets names it, and that name
   belongs in the code.

7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
   exception edge: it is entered when those phases FAIL, not when they succeed.
   Do not wire it as an ordinary successor.

8. Anything in angle brackets is a blank the adopting organization fills in.
   Leave each one as a named constant at the top of the file with a TODO. Do not
   invent a value, a threshold or a date.

9. Record the document's `from:` line at the top of the file, so it says which
   reference process and which version it was generated from.

10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
    process rather than at one point in it, and a run may not close while one is
    unfinished. Say in the code what you did about them, including if the answer
    is that the runtime has nowhere to put them.

HOW THAT LOOKS IN CREWAI FLOWS

11. Build a Flow, not a Crew. A Crew is a team of roles with no graph, no join,
    no persistence handle and no gate, and cannot express this document at all.
    Each phase is one method on a single `Flow` subclass, keeping its name with
    hyphens turned into underscores. A phase that genuinely needs role-based agents
    builds its own Crew inside its own method body, and the Flow stays the graph.

12. Declare the state as a Pydantic model bound as the type parameter,
    `class NegotiateTheAgreement(Flow[NegotiationState])`, and read and write
    `self.state.field`. Never use the untyped dict form: the handoff keys are this
    process's memory, and an untyped dict turns a misspelt key into a handoff that
    is silently absent. Keep the auto-injected `id` field, which is what every
    resume depends on.

13. `after: a` is `@listen(a)`. `after: a + b` is `@listen(and_(a, b))`. Never
    write `or_` where the document writes `+`.

14. Check every inbound handoff at the top of the method and raise if one is
    missing. `@listen` says when a method may run and says nothing about what is
    in hand when it does.

15. The join is the trap, and it is proven rather than theoretical. `and_()`
    empties its accumulator the moment it fires, so re-entering BOTH arms works
    forever, and re-entering ONE arm after it has fired leaves it holding a single
    trigger and waiting for the other for good. The cascade drains, CrewAI prints
    that the flow completed, and `kickoff()` returns normally. So for any joining
    phase that a deviation can send work back into, do not use `and_()` at all:
    make the join a `@router` that both arms trigger, which reads the state fields
    and emits its label only when every inbound handoff is present. A router is
    re-evaluated against durable state every time and is never suppressed by the
    once-fired set.

16. Do not write a phase as `@listen(or_(and_(a, b), "some_label"))`. There is
    one accumulator per listener, shared across every branch of its condition and
    wiped when any branch satisfies, so the label firing while the join is half
    full erases the arm that had already arrived.

17. `automation: never` is `@human_feedback(message=..., provider=...)` stacked
    under the method's `@listen`, with a provider whose `request_feedback` raises
    `HumanFeedbackPending`. The run then persists, returns that object from
    `kickoff()`, and a different process answers later with `from_pending(flow_id,
    persistence)` and `resume(text)`. Do not take the default `ConsoleProvider`,
    which calls `input()`: that gate exists only while somebody is watching a
    terminal, and a run started by a scheduler either hangs or takes an empty
    string.

18. Silence must not approve, and the platform's default is that it does. With
    `emit=[...]` set, an empty resume collapses to `default_outcome`, or to the
    first label when that is unset, with no model consulted and nobody named. Treat
    an empty or unrecognised answer as a refusal in your own router. And write the
    approver's name and the time onto the state yourself, because
    `HumanFeedbackResult` carries the text, the outcome and a timestamp but has no
    field for the person, which the specification requires.

19. Each line under `deviations:` is a `@router` named after the key, returning
    a label named after the same key, with the target subscribing as
    `@listen(or_(normal_trigger, "the_label"))`. Route rather than listen
    directly, because a router is re-evaluated on every cycle while a top-level
    `or_` listener is suppressed after it first fires.

20. An exception edge is a `try` and `except` around the failing phase's body,
    recording the failure on the state and emitting an exception label from a
    router. Wiring it as `@listen(or_(x, y))` fires when those phases SUCCEED, so
    the clearing phase would run on every healthy run.

21. An unimplemented phase is a method with the document's own sentence as its
    docstring and a bare `pass`, which is safe because listeners still fire on a
    `None` return. An unimplemented `@router` is not safe: returning `None` emits
    no label, every phase below it disappears from the run including the gates, and
    the flow reports success. A stub router must return a hard-coded label with a
    TODO beside it, or raise.

22. Turn persistence on with `@persist(SQLiteFlowPersistence(...))`, then treat
    every phase that performs a real act as something that will run twice.
    Persistence saves the state fields and nothing else, so a restart rehydrates
    the data and runs the graph again from `@start`: a flow that had already sent a
    written refusal sends a second one. Guard each acting phase with a state field
    it checks and sets.

23. There are no timers, no deadlines and no cadences, and `run-scoped:` has no
    counterpart at all. Put each `by:` value as a named constant, name the
    run-scoped lines in the module docstring as unimplemented obligations, and say
    in the fidelity note that no deadline in this document is enforced by anything.
    These absences produce no diagnostic whatsoever, which is exactly why they have
    to be written down.

Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.

It has three parts.

**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.

**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.

**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.

Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.

Here is the process document.

```
PROCESS: brand voice and messaging    id: <team>/brand-voice   v1
from: ref/mkt/brand-voice v1
owner: <who>                          effective: <date>
trigger: a brand positioning is approved and issued at a version in
         <your positioning process>
         watch: record=<the positioning>
                system=<your positioning process>
                change=<a positioning is approved and issued at a
                version>
concurrency: one run at a time - two runs would put two standards in
             front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
      architecture, sourced, signed, and issued as a numbered version
      of the brand guidelines that a scoring agent can apply rule by
      rule
phases:
  take-in-position   - human: read the approved positioning and say
                       what the standard has to cover and by when
                       owner: decision-coordinator
                       after: trigger
                       automation: <level>
  sound-now          - runs collect-and-report: a sample of the live
                       material, read for how it reads today
                       owner: content-librarian
                       after: take-in-position
                       by: <weeks>          automation: <level>
  audience-words     - runs collect-and-report: the words buyers use
                       for the problem and for the category
                       owner: researcher
                       after: take-in-position
                       by: <weeks>          automation: <level>
  brief-makers       - convenes briefing: the positioning, the promise
                       and both readings, heard by every agent at once
                       owner: decision-coordinator
                       after: sound-now + audience-words
                       automation: <level>
  draft-voice        - runs build-by-talent: the traits the company
                       writes with, each one defined in a sentence
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  set-tone           - human: how the voice changes by channel and by
                       situation, written out situation by situation
                       owner: editor
                       after: draft-voice
                       by: <days>           automation: <level>
  build-architecture - runs build-by-talent: the core message, the
                       pillars under it, and the order they are said in
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  source-messages    - runs layered-passes: the fact pass over the
                       pillars, every claim against the source under it
                       owner: researcher
                       after: build-architecture
                       by: <days>           automation: <level>
  audience-versions  - runs build-by-talent: the same pillar written in
                       the words each audience uses
                       owner: copywriter
                       after: build-architecture
                       by: <days>           automation: <level>
  word-list          - human: the words to use, the words to avoid, and
                       the names and spellings that are settled
                       owner: standards-keeper
                       after: set-tone
                       by: <days>           automation: <level>
  scorable-rules     - human: the voice written as numbered rules, each
                       with an example that passes and one that fails
                       owner: standards-keeper
                       after: set-tone + word-list
                       by: <days>           automation: <level>
  try-the-rules      - runs assessment: the draft rules scored over
                       material that already exists, by two readers
                       owner: brand-check
                       after: scorable-rules
                       by: <days>           automation: <level>
  test-on-buyers     - human: the messages put in front of real buyers,
                       with what each person said recorded
                       owner: study-manager
                       after: source-messages + audience-versions
                       by: <weeks>          automation: <level>
  get-sign-offs      - convenes approval: leadership, legal and the
                       brand owner sign, as named signers, at a version
                       owner: <your legal role>
                       after: try-the-rules + test-on-buyers
                       by: <days>           automation: never
  issue-version      - human: the signed voice, tone, architecture and
                       word list become a numbered version
                       owner: standards-keeper
                       after: get-sign-offs
                       automation: <level>
  tell-the-readers   - runs decide-and-announce: every process that
                       reads the standard hears what changed and from
                       when
                       owner: standards-keeper
                       after: issue-version
                       by: <days>           automation: <level>
  brief-the-writers  - convenes briefing: the writing agents work
                       through the new version on a real piece
                       owner: standards-keeper
                       after: tell-the-readers
                       by: <days>           automation: <level>
  watch-the-scores   - runs collect-and-report: which rules material
                       keeps failing, and which rules nobody applies
                       owner: brand-check
                       after: brief-the-writers
                       every: <cadence>     automation: <level>
  record-learnings   - convenes debrief: what to repeat, what to avoid
                       owner: decision-coordinator
                       after: watch-the-scores
                       automation: <level>
run-scoped:
  status - runs roll-call                  owner: decision-coordinator
           every: <cadence>
           from: take-in-position   until: tell-the-readers
  spend  - runs allocate-and-reconcile     owner: study-manager
           from: test-on-buyers   until: get-sign-offs
  scores - runs collect-and-report         owner: brand-check
           every: <cadence>
           from: tell-the-readers   until: run close
handoffs:
  take-in-position -> sound-now / audience-words [the-positioning]:
    the approved positioning at its version, what the standard has to
    cover, and the date it is due. Both readings work from one record
  sound-now -> brief-makers [how-it-reads-now]: the sample of live
    material, each piece with what it was made to do and how it reads
    today
  audience-words -> brief-makers [buyer-words]: the words buyers use
    for the problem and the category, each with its source and the
    date it was pulled
  brief-makers -> draft-voice [voice-brief]: the positioning and the
    promise the voice has to fit, and what the standard will have to
    score
  brief-makers -> build-architecture [promise-and-proof]: the promise
    and the proof already recorded under it
  draft-voice -> set-tone [voice-traits]: the traits at a version,
    each with the sentence that defines it
  set-tone -> word-list [voice-and-tone]: the voice and the tone
    settings at a version
  set-tone -> scorable-rules [text-for-rules]: the same version, as
    the text the rules are written from
  build-architecture -> source-messages [pillar-claims]: the pillars
    at a version, claim by claim
  build-architecture -> audience-versions [pillars-and-order]: the
    pillars and the order they are meant to be said in
  word-list -> scorable-rules [the-word-list]: the words to use and
    the words to avoid, each with the reason it is on the list
  scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
    at a version, each with an example that passes and an example that
    fails
  source-messages -> test-on-buyers [sourced-pillars]: the pillars
    with a source under every claim, and any claim still unsourced
    marked as unsourced
  audience-versions -> test-on-buyers [audience-wording]: the version
    each audience gets
  try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
    by rule, and the rules the two readers scored differently
  test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
    said, attributed, beside the message it was said about
  get-sign-offs -> issue-version [signed-standard]: the signed voice,
    tone settings, architecture and word list, at the version the
    signers read
  issue-version -> tell-the-readers [issued-version]: the numbered
    version, what changed in it, and the date it applies from
  tell-the-readers -> brief-the-writers [version-for-writers]: the
    version and the rules the writing agents have to work to
  brief-the-writers -> watch-the-scores [first-pieces]: the first
    pieces written under the new version, and the date each one was
    scored
  watch-the-scores -> record-learnings [scores-by-rule]: the scores by
    rule, naming the rules material keeps failing and the rules nobody
    could apply
deviations:
  source-messages -> build-architecture [claim-with-no-source]: a
    claim in a pillar has no source, so the pillar is built again
    without it or with the source found
  try-the-rules -> scorable-rules [readers-disagree]: two readers
    score the same piece differently, so the rule they disagreed on is
    written again
  test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
    buyers cannot say what the company does, or cannot tell two
    pillars apart, so the architecture is built again
  get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
    with changes to the rules
  get-sign-offs -> build-architecture [architecture-changes]: a signer
    comes back with changes to the architecture
  watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
    nobody can apply turns up after the version is issued, so the rule
    is written again and goes out as a new version
  any -> take-in-position [positioning-changed]: the positioning
    changes while the run is open, and <who> says whether the run is
    still answering the right question
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, legal and the
           brand owner>
  systems: the standards store (write), the interpretation record
           (write), the decision record (write), the source record
           (write), the evidence store (write), the CMS (read),
           the asset store (read), analytics platforms (read),
           search demand data (read),
           the notification channel (write)
  data:    brand guidelines <version>, the approved positioning at its
           version, <your claims register>, <your style guide>
           <version>
policy:
  every rule is written so a scoring agent can return a verdict on it,
    and a rule that cannot be scored does not go into the standard
  every message in the architecture carries a source recorded against
    it
  sign-off is a human gate and is never delegated to an agent
  anything changed after sign-off goes back through sign-offs
  an issued version is never edited. A correction goes out as a new
    version, and the version it replaces stays readable
  work already in production is judged against the version it started
    under, until <who> says otherwise
measures:
  cycle time: <target> from the approved positioning to the issued
              version
  reach: every process that reads the standard told within <days> of
         the version being issued
  agreement: <target> share of the sample scored the same way by both
             readers before the standard issues
  quality gate: no version issues unsigned, and no message issues
                without its source
```
Take it somewhere

Use this process in Google ADK

Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current ADK documentation, then writes two files: the workflow, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.

399 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable Google ADK workflow:
one Python file with a Workflow, nodes, routed edges, a JoinNode,
RequestInput gates and a persisting session service.

The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:

  https://agentcatalog.com/spec/agent-processes

Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.

Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:

  https://adk.dev/graphs/routes/
    nodes, tuple chains, Event(route=), JoinNode, back-edges
  https://adk.dev/graphs/human-input/
    RequestInput and the rerun_on_resume handoff
  https://adk.dev/runtime/resume/
    ResumabilityConfig, resuming by invocation id, at-least-once tools
  https://adk.dev/graphs/data-handling/
    Event.output against state, and the selector syntax in instructions

WHAT THE DOCUMENT ASKS FOR

These hold wherever the process lands, and they matter more than style.

1. Each phase under `phases:` becomes one step, and keeps its name.

2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
   Reading it as "either" is the defect the specification calls out by name.

3. Every handoff carries a key in square brackets. Each key becomes one field
   on the run's state, named exactly as the key with hyphens turned into
   underscores, and the sentence beside it becomes that field's comment. The key
   is the stable name; the sentence is prose that may be rewritten.

4. A phase MUST NOT begin before its inbound handoff exists. Where that is
   checkable, check it in the step rather than assuming it.

5. `automation: never` is a gate a person signs. The run stops there and does
   not continue until a person's decision comes back. Do not turn one into a
   notification, a log line, or an automatic transition, whatever the queue
   looks like.

6. Each line under `deviations:` is a backward or sideways edge, returning to
   the phase named on the right. The key in brackets names it, and that name
   belongs in the code.

7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
   exception edge: it is entered when those phases FAIL, not when they succeed.
   Do not wire it as an ordinary successor.

8. Anything in angle brackets is a blank the adopting organization fills in.
   Leave each one as a named constant at the top of the file with a TODO. Do not
   invent a value, a threshold or a date.

9. Record the document's `from:` line at the top of the file, so it says which
   reference process and which version it was generated from.

10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
    process rather than at one point in it, and a run may not close while one is
    unfinished. Say in the code what you did about them, including if the answer
    is that the runtime has nowhere to put them.

HOW THAT LOOKS IN GOOGLE ADK

11. Build a `Workflow` from `google.adk.workflow`, and pin `google-adk>=2.0` in
    a comment. Do not use `SequentialAgent`, `ParallelAgent` or `LoopAgent`: they
    are deprecated in favour of the graph, and they carry their own defects around
    state and control flow. The documentation moved to adk.dev, and anything you
    remember about nesting agents rather than drawing a graph is out of date.

12. Each phase is one node keeping its name. Take the node kind from how the
    phase resolves rather than from taste: a `human:` or `system:` phase is a plain
    Python function node, and a `runs` or `convenes` phase is an `Agent`.

13. `after:` gives the edges, written as tuple chains in `edges=[...]`, and the
    trigger is the `"START"` keyword. Take the order only from `after:` lines and
    never from the order the phases are listed in.

14. `after: a + b` is a `JoinNode`, and it must be guarded, because this is the
    worst trap of any runtime here. The join fires when every static predecessor is
    marked COMPLETED, nothing ever un-completes a node, and stored outputs are
    never cleared. So after a deviation re-runs one arm, the join fires the instant
    that arm finishes and hands the next phase LAST PASS'S value for every arm that
    did not re-run. It does not stall, it proceeds with stale data, and nothing
    logs. Stamp each arm's output with a pass counter or a content hash, and have
    the phase after the join compare the stamps and refuse to run when they
    disagree.

15. Each line under `deviations:` is a routed back-edge: a router after the
    phase on the left returning `Event(route=...)`, named after the key in
    brackets, with one arm going back to the phase on the right and one going
    forward. An unconditional cycle raises at construction, which is the one place
    this model checks your work. Nothing budgets a routed cycle, so add your own
    count and stop rather than looping forever.

16. Give every router an explicit `DEFAULT_ROUTE` arm, and route it to a phase
    that stops and asks a person. A route value matching no key writes a log
    warning, ends that branch, and lets the run finish reporting success with the
    rest of the process never having happened.

17. `automation: never` is a `RequestInput` node of its own, never an `Agent`
    asking a question. Decorate it `@node(rerun_on_resume=False)` and yield
    `RequestInput(message=..., payload=..., response_schema=...)`, so the run
    stops, persists, and delivers the person's answer to the node's successor as
    its typed input. A resumed workflow runs its tools at least once, so any
    irreversible act needs its own duplicate guard.

18. Make the gates durable or say plainly that they are not. Wrap the graph in
    `App(..., resumability_config=ResumabilityConfig(is_resumable=True))` and pass
    a persisting session service, never the in-memory one. Note in the file that
    the command line and the web UI cannot resume a run, so whoever releases these
    gates needs an operator surface that somebody has to write.

19. Every `Agent` in the graph gets `mode="single_turn"` and no `sub_agents`.
    A non-empty `sub_agents` list silently adds a transfer tool, and a model that
    uses it runs a different agent in this node's place while the graph's outgoing
    edge fires on schedule regardless: the topology is honoured perfectly and the
    work belongs to somebody else.

20. Model failure as a route, not as an exception. A node that raises does not
    propagate: the failure is caught, recorded, and shuts the workflow down without
    raising to the caller. So a phase that can fail catches its own failure and
    returns `Event(route="could-not-finish")`, and the exception phase hangs off
    that arm.

21. Keep every blank as a named module-level constant and never interpolate one
    into an `instruction=` string. Angle brackets and curly braces are ADK's own
    data selector syntax inside instructions, so a blank pasted verbatim stops
    being a blank and becomes a selector.

22. `by:` and `not-before:` have no expression, and `@node(timeout=)` is not
    one: it is an in-process wall clock that cancels the node and, because failures
    are swallowed, ends the run silently rather than recording a missed deadline.
    Nothing in `run-scoped:` has an expression either, and it must not be faked as
    an ordinary node, because a node has to be reached and has to finish before
    anything downstream starts, which is the opposite of what those lines mean.
    Leave both out of the graph and name them in the fidelity note.

Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.

It has three parts.

**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.

**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.

**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.

Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.

Here is the process document.

```
PROCESS: brand voice and messaging    id: <team>/brand-voice   v1
from: ref/mkt/brand-voice v1
owner: <who>                          effective: <date>
trigger: a brand positioning is approved and issued at a version in
         <your positioning process>
         watch: record=<the positioning>
                system=<your positioning process>
                change=<a positioning is approved and issued at a
                version>
concurrency: one run at a time - two runs would put two standards in
             front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
      architecture, sourced, signed, and issued as a numbered version
      of the brand guidelines that a scoring agent can apply rule by
      rule
phases:
  take-in-position   - human: read the approved positioning and say
                       what the standard has to cover and by when
                       owner: decision-coordinator
                       after: trigger
                       automation: <level>
  sound-now          - runs collect-and-report: a sample of the live
                       material, read for how it reads today
                       owner: content-librarian
                       after: take-in-position
                       by: <weeks>          automation: <level>
  audience-words     - runs collect-and-report: the words buyers use
                       for the problem and for the category
                       owner: researcher
                       after: take-in-position
                       by: <weeks>          automation: <level>
  brief-makers       - convenes briefing: the positioning, the promise
                       and both readings, heard by every agent at once
                       owner: decision-coordinator
                       after: sound-now + audience-words
                       automation: <level>
  draft-voice        - runs build-by-talent: the traits the company
                       writes with, each one defined in a sentence
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  set-tone           - human: how the voice changes by channel and by
                       situation, written out situation by situation
                       owner: editor
                       after: draft-voice
                       by: <days>           automation: <level>
  build-architecture - runs build-by-talent: the core message, the
                       pillars under it, and the order they are said in
                       owner: copywriter
                       after: brief-makers
                       by: <days>           automation: <level>
  source-messages    - runs layered-passes: the fact pass over the
                       pillars, every claim against the source under it
                       owner: researcher
                       after: build-architecture
                       by: <days>           automation: <level>
  audience-versions  - runs build-by-talent: the same pillar written in
                       the words each audience uses
                       owner: copywriter
                       after: build-architecture
                       by: <days>           automation: <level>
  word-list          - human: the words to use, the words to avoid, and
                       the names and spellings that are settled
                       owner: standards-keeper
                       after: set-tone
                       by: <days>           automation: <level>
  scorable-rules     - human: the voice written as numbered rules, each
                       with an example that passes and one that fails
                       owner: standards-keeper
                       after: set-tone + word-list
                       by: <days>           automation: <level>
  try-the-rules      - runs assessment: the draft rules scored over
                       material that already exists, by two readers
                       owner: brand-check
                       after: scorable-rules
                       by: <days>           automation: <level>
  test-on-buyers     - human: the messages put in front of real buyers,
                       with what each person said recorded
                       owner: study-manager
                       after: source-messages + audience-versions
                       by: <weeks>          automation: <level>
  get-sign-offs      - convenes approval: leadership, legal and the
                       brand owner sign, as named signers, at a version
                       owner: <your legal role>
                       after: try-the-rules + test-on-buyers
                       by: <days>           automation: never
  issue-version      - human: the signed voice, tone, architecture and
                       word list become a numbered version
                       owner: standards-keeper
                       after: get-sign-offs
                       automation: <level>
  tell-the-readers   - runs decide-and-announce: every process that
                       reads the standard hears what changed and from
                       when
                       owner: standards-keeper
                       after: issue-version
                       by: <days>           automation: <level>
  brief-the-writers  - convenes briefing: the writing agents work
                       through the new version on a real piece
                       owner: standards-keeper
                       after: tell-the-readers
                       by: <days>           automation: <level>
  watch-the-scores   - runs collect-and-report: which rules material
                       keeps failing, and which rules nobody applies
                       owner: brand-check
                       after: brief-the-writers
                       every: <cadence>     automation: <level>
  record-learnings   - convenes debrief: what to repeat, what to avoid
                       owner: decision-coordinator
                       after: watch-the-scores
                       automation: <level>
run-scoped:
  status - runs roll-call                  owner: decision-coordinator
           every: <cadence>
           from: take-in-position   until: tell-the-readers
  spend  - runs allocate-and-reconcile     owner: study-manager
           from: test-on-buyers   until: get-sign-offs
  scores - runs collect-and-report         owner: brand-check
           every: <cadence>
           from: tell-the-readers   until: run close
handoffs:
  take-in-position -> sound-now / audience-words [the-positioning]:
    the approved positioning at its version, what the standard has to
    cover, and the date it is due. Both readings work from one record
  sound-now -> brief-makers [how-it-reads-now]: the sample of live
    material, each piece with what it was made to do and how it reads
    today
  audience-words -> brief-makers [buyer-words]: the words buyers use
    for the problem and the category, each with its source and the
    date it was pulled
  brief-makers -> draft-voice [voice-brief]: the positioning and the
    promise the voice has to fit, and what the standard will have to
    score
  brief-makers -> build-architecture [promise-and-proof]: the promise
    and the proof already recorded under it
  draft-voice -> set-tone [voice-traits]: the traits at a version,
    each with the sentence that defines it
  set-tone -> word-list [voice-and-tone]: the voice and the tone
    settings at a version
  set-tone -> scorable-rules [text-for-rules]: the same version, as
    the text the rules are written from
  build-architecture -> source-messages [pillar-claims]: the pillars
    at a version, claim by claim
  build-architecture -> audience-versions [pillars-and-order]: the
    pillars and the order they are meant to be said in
  word-list -> scorable-rules [the-word-list]: the words to use and
    the words to avoid, each with the reason it is on the list
  scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
    at a version, each with an example that passes and an example that
    fails
  source-messages -> test-on-buyers [sourced-pillars]: the pillars
    with a source under every claim, and any claim still unsourced
    marked as unsourced
  audience-versions -> test-on-buyers [audience-wording]: the version
    each audience gets
  try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
    by rule, and the rules the two readers scored differently
  test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
    said, attributed, beside the message it was said about
  get-sign-offs -> issue-version [signed-standard]: the signed voice,
    tone settings, architecture and word list, at the version the
    signers read
  issue-version -> tell-the-readers [issued-version]: the numbered
    version, what changed in it, and the date it applies from
  tell-the-readers -> brief-the-writers [version-for-writers]: the
    version and the rules the writing agents have to work to
  brief-the-writers -> watch-the-scores [first-pieces]: the first
    pieces written under the new version, and the date each one was
    scored
  watch-the-scores -> record-learnings [scores-by-rule]: the scores by
    rule, naming the rules material keeps failing and the rules nobody
    could apply
deviations:
  source-messages -> build-architecture [claim-with-no-source]: a
    claim in a pillar has no source, so the pillar is built again
    without it or with the source found
  try-the-rules -> scorable-rules [readers-disagree]: two readers
    score the same piece differently, so the rule they disagreed on is
    written again
  test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
    buyers cannot say what the company does, or cannot tell two
    pillars apart, so the architecture is built again
  get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
    with changes to the rules
  get-sign-offs -> build-architecture [architecture-changes]: a signer
    comes back with changes to the architecture
  watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
    nobody can apply turns up after the version is issued, so the rule
    is written again and goes out as a new version
  any -> take-in-position [positioning-changed]: the positioning
    changes while the run is open, and <who> says whether the run is
    still answering the right question
bindings:
  roster:  <who holds each role - agents claiming the abstract agents
           above, and named people for leadership, legal and the
           brand owner>
  systems: the standards store (write), the interpretation record
           (write), the decision record (write), the source record
           (write), the evidence store (write), the CMS (read),
           the asset store (read), analytics platforms (read),
           search demand data (read),
           the notification channel (write)
  data:    brand guidelines <version>, the approved positioning at its
           version, <your claims register>, <your style guide>
           <version>
policy:
  every rule is written so a scoring agent can return a verdict on it,
    and a rule that cannot be scored does not go into the standard
  every message in the architecture carries a source recorded against
    it
  sign-off is a human gate and is never delegated to an agent
  anything changed after sign-off goes back through sign-offs
  an issued version is never edited. A correction goes out as a new
    version, and the version it replaces stays readable
  work already in production is judged against the version it started
    under, until <who> says otherwise
measures:
  cycle time: <target> from the approved positioning to the issued
              version
  reach: every process that reads the standard told within <days> of
         the version being issued
  agreement: <target> share of the sample scored the same way by both
             readers before the standard issues
  quality gate: no version issues unsigned, and no message issues
                without its source
```
One run

A simulation of one run

The activities are on the left, whoever is doing the active one is on the right, and the record of the run builds up as it goes.

This run is built from the same rows as the diagram above: the left column is the activity list, the captions are the activity lines, the cast is the roster, and the labels on the wires are what the handoffs say actually passes.

Adoption

What you fill in

51 blanks to fill. Everything else is the process.

this process from: ref/mkt/brand-voice v1 Copy this line into your own document. It never claims this process is running anywhere; it records which draft yours started from, and it is what lets the catalog tell you when this one changes.

The header. Your own id, an owner, and the date it takes effect. One line records where it came from, and that line is what lets the catalog tell you when this reference process changes.

The roster. Which agent takes each activity, and which person takes each of the human ones. The process already names what it needs, so this is a lookup rather than a design exercise.

The numbers. Dates, budgets, cadences, and the targets in the measures block. Nothing here can be a reference value, because a target nobody chose is a target nobody meets.