Catalog / Business processes / Marketing / Promise-to-Perception / Define Brand Voice and Messaging
reference process · marketing · 19 activities · 15 on the roster
Define Brand Voice and Messaging
An approved positioning says what the company stands for and what it promises. This process turns that into the way the company sounds and the set of messages that carry the promise. A decision coordinator opens the run and has two readings gathered first: how the live material reads today, and the words buyers themselves use for the problem and the category. The writing agents draft the voice as a short set of traits with a definition under each one, set the tone each situation calls for, and build the messaging architecture, which is one core message, the pillars that carry it, the proof recorded under each pillar, and the version each audience hears. The standards keeper writes the voice out as numbered rules, and each rule is worded so that a scoring agent can return a pass or a fail against it and carries an example that passes and an example that fails. Those rules are scored over material that already exists before anyone signs them, because a rule that two readers apply differently will fail material at random once it is in force. Leadership, legal and the brand owner sign, and the standards keeper issues the voice, the tone settings, the architecture and the word list together as a numbered version of the brand guidelines. That version is what the brand-check agent scores material against, and this process is where it comes from. The run does not reopen the position itself.
The walk
The document
One run
Adoption
The activities
What happens in a run
19 activities from a positioning is approved and issued to the voice and the messaging are issued at a version, one of them a gate a person has to sign. Drag the diagram to move along it.
Define Brand Voice and Messaging a positioning is approved and issued → the voice and the messaging are issued at a version
a claim with no source two readers scored it differently buyers do not recognize it changes requested changes requested a rule nobody can apply a positioning is approved and issued 1 Take in the Approved Posi… say what the standard has to cover and by when 2 Read How the Company Soun… a sample of live material, read for how it reads 3 Gather How the Audience T… the words buyers use for the problem and the category 4 Brief the Makers everyone hears the same request at once 5 Draft the Voice the traits the company writes with, each one defined 6 Set the Tone for Each Sit… how the voice changes by channel and by situation 7 Build the Messaging Archi… the core message, the pillars under it, and the order 8 Put a Source Under Every … every pillar read against the source under it 9 Write the Version Each Au… the same pillar said in the words each audience uses 10 Write the Word List words to use, words to avoid, names and spellings 11 Turn the Voice into Scora… each rule numbered, with a passing and a failing example 12 Score Old Material agains… the rules tried on real material before they issue 13 Try the Messages on Buyers whether people outside the company recognize it 14 Get Sign-Offs leadership, legal and the brand owner sign it a person signs · never an agent 15 Issue the Standard at a V… voice, tone, architecture and words at one number 16 Tell the Processes that R… every reader gets the version and what changed 17 Brief the Agents that Wri… the writing agents work through it on a real piece 18 Watch How the Rules Score which rules keep failing and which nobody applies 19 Record What Was Learned what to repeat, what to avoid the voice and the messaging are issued at a version
The roster this process needs
Hover a name to see the activities it holds. A dashed one is a person, and stays one.
The document
The document, with the blanks marked
Everything in amber is yours to fill in: who owns it, when it takes effect, which platforms, which numbers, and who holds each activity. Everything else is the process, and it is the same wherever it is run.
Use in LangGraph
Use in Agent Framework
Use in CrewAI
Use in Google ADK
PROCESS: brand voice and messaging id: <team> /brand-voice v1
from: ref/mkt/brand-voice v1
owner: <who> effective: <date>
trigger: a brand positioning is approved and issued at a version in
<your positioning process>
watch: record=<the positioning>
system=<your positioning process>
change=<a positioning is approved and issued at a
version>
concurrency: one run at a time - two runs would put two standards in
front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
architecture, sourced, signed, and issued as a numbered version
of the brand guidelines that a scoring agent can apply rule by
rule
phases:
take-in-position - human: read the approved positioning and say
what the standard has to cover and by when
owner: decision-coordinator
after: trigger
automation: <level>
sound-now - runs collect-and-report: a sample of the live
material, read for how it reads today
owner: content-librarian
after: take-in-position
by: <weeks> automation: <level>
audience-words - runs collect-and-report: the words buyers use
for the problem and for the category
owner: researcher
after: take-in-position
by: <weeks> automation: <level>
brief-makers - convenes briefing: the positioning, the promise
and both readings, heard by every agent at once
owner: decision-coordinator
after: sound-now + audience-words
automation: <level>
draft-voice - runs build-by-talent: the traits the company
writes with, each one defined in a sentence
owner: copywriter
after: brief-makers
by: <days> automation: <level>
set-tone - human: how the voice changes by channel and by
situation, written out situation by situation
owner: editor
after: draft-voice
by: <days> automation: <level>
build-architecture - runs build-by-talent: the core message, the
pillars under it, and the order they are said in
owner: copywriter
after: brief-makers
by: <days> automation: <level>
source-messages - runs layered-passes: the fact pass over the
pillars, every claim against the source under it
owner: researcher
after: build-architecture
by: <days> automation: <level>
audience-versions - runs build-by-talent: the same pillar written in
the words each audience uses
owner: copywriter
after: build-architecture
by: <days> automation: <level>
word-list - human: the words to use, the words to avoid, and
the names and spellings that are settled
owner: standards-keeper
after: set-tone
by: <days> automation: <level>
scorable-rules - human: the voice written as numbered rules, each
with an example that passes and one that fails
owner: standards-keeper
after: set-tone + word-list
by: <days> automation: <level>
try-the-rules - runs assessment: the draft rules scored over
material that already exists, by two readers
owner: brand-check
after: scorable-rules
by: <days> automation: <level>
test-on-buyers - human: the messages put in front of real buyers,
with what each person said recorded
owner: study-manager
after: source-messages + audience-versions
by: <weeks> automation: <level>
get-sign-offs - convenes approval: leadership, legal and the
brand owner sign, as named signers, at a version
owner: <your legal role>
after: try-the-rules + test-on-buyers
by: <days> automation: never
issue-version - human: the signed voice, tone, architecture and
word list become a numbered version
owner: standards-keeper
after: get-sign-offs
automation: <level>
tell-the-readers - runs decide-and-announce: every process that
reads the standard hears what changed and from
when
owner: standards-keeper
after: issue-version
by: <days> automation: <level>
brief-the-writers - convenes briefing: the writing agents work
through the new version on a real piece
owner: standards-keeper
after: tell-the-readers
by: <days> automation: <level>
watch-the-scores - runs collect-and-report: which rules material
keeps failing, and which rules nobody applies
owner: brand-check
after: brief-the-writers
every: <cadence> automation: <level>
record-learnings - convenes debrief: what to repeat, what to avoid
owner: decision-coordinator
after: watch-the-scores
automation: <level>
run-scoped:
status - runs roll-call owner: decision-coordinator
every: <cadence>
from: take-in-position until: tell-the-readers
spend - runs allocate-and-reconcile owner: study-manager
from: test-on-buyers until: get-sign-offs
scores - runs collect-and-report owner: brand-check
every: <cadence>
from: tell-the-readers until: run close
handoffs:
take-in-position -> sound-now / audience-words [the-positioning]:
the approved positioning at its version, what the standard has to
cover, and the date it is due. Both readings work from one record
sound-now -> brief-makers [how-it-reads-now]: the sample of live
material, each piece with what it was made to do and how it reads
today
audience-words -> brief-makers [buyer-words]: the words buyers use
for the problem and the category, each with its source and the
date it was pulled
brief-makers -> draft-voice [voice-brief]: the positioning and the
promise the voice has to fit, and what the standard will have to
score
brief-makers -> build-architecture [promise-and-proof]: the promise
and the proof already recorded under it
draft-voice -> set-tone [voice-traits]: the traits at a version,
each with the sentence that defines it
set-tone -> word-list [voice-and-tone]: the voice and the tone
settings at a version
set-tone -> scorable-rules [text-for-rules]: the same version, as
the text the rules are written from
build-architecture -> source-messages [pillar-claims]: the pillars
at a version, claim by claim
build-architecture -> audience-versions [pillars-and-order]: the
pillars and the order they are meant to be said in
word-list -> scorable-rules [the-word-list]: the words to use and
the words to avoid, each with the reason it is on the list
scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
at a version, each with an example that passes and an example that
fails
source-messages -> test-on-buyers [sourced-pillars]: the pillars
with a source under every claim, and any claim still unsourced
marked as unsourced
audience-versions -> test-on-buyers [audience-wording]: the version
each audience gets
try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
by rule, and the rules the two readers scored differently
test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
said, attributed, beside the message it was said about
get-sign-offs -> issue-version [signed-standard]: the signed voice,
tone settings, architecture and word list, at the version the
signers read
issue-version -> tell-the-readers [issued-version]: the numbered
version, what changed in it, and the date it applies from
tell-the-readers -> brief-the-writers [version-for-writers]: the
version and the rules the writing agents have to work to
brief-the-writers -> watch-the-scores [first-pieces]: the first
pieces written under the new version, and the date each one was
scored
watch-the-scores -> record-learnings [scores-by-rule]: the scores by
rule, naming the rules material keeps failing and the rules nobody
could apply
deviations:
source-messages -> build-architecture [claim-with-no-source]: a
claim in a pillar has no source, so the pillar is built again
without it or with the source found
try-the-rules -> scorable-rules [readers-disagree]: two readers
score the same piece differently, so the rule they disagreed on is
written again
test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
buyers cannot say what the company does, or cannot tell two
pillars apart, so the architecture is built again
get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
with changes to the rules
get-sign-offs -> build-architecture [architecture-changes]: a signer
comes back with changes to the architecture
watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
nobody can apply turns up after the version is issued, so the rule
is written again and goes out as a new version
any -> take-in-position [positioning-changed]: the positioning
changes while the run is open, and <who> says whether the run is
still answering the right question
bindings:
roster: <who holds each role - agents claiming the abstract agents
above, and named people for leadership, legal and the
brand owner>
systems: the standards store (write), the interpretation record
(write), the decision record (write), the source record
(write), the evidence store (write), the CMS (read),
the asset store (read), analytics platforms (read),
search demand data (read),
the notification channel (write)
data: brand guidelines <version> , the approved positioning at its
version, <your claims register> , <your style guide>
<version>
policy:
every rule is written so a scoring agent can return a verdict on it,
and a rule that cannot be scored does not go into the standard
every message in the architecture carries a source recorded against
it
sign-off is a human gate and is never delegated to an agent
anything changed after sign-off goes back through sign-offs
an issued version is never edited. A correction goes out as a new
version, and the version it replaces stays readable
work already in production is judged against the version it started
under, until <who> says otherwise
measures:
cycle time: <target> from the approved positioning to the issued
version
reach: every process that reads the standard told within <days> of
the version being issued
agreement: <target> share of the sample scored the same way by both
readers before the standard issues
quality gate: no version issues unsigned, and no message issues
without its source
Copy
Take it somewhere
Use this process in LangGraph
close
Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current LangGraph documentation, then writes two files: the graph, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.
copy the prompt
348 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable LangGraph graph:
one Python file with a TypedDict state, a StateGraph, nodes, edges,
conditional edges and a checkpointer.
The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:
https://agentcatalog.com/spec/agent-processes
Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.
Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:
https://docs.langchain.com/oss/python/langgraph/interrupts
interrupt() and Command(resume=), which is how a gate stops a run
https://reference.langchain.com/python/langgraph/graph/state/StateGraph
StateGraph, add_edge, add_conditional_edges, defer
WHAT THE DOCUMENT ASKS FOR
These hold wherever the process lands, and they matter more than style.
1. Each phase under `phases:` becomes one step, and keeps its name.
2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
Reading it as "either" is the defect the specification calls out by name.
3. Every handoff carries a key in square brackets. Each key becomes one field
on the run's state, named exactly as the key with hyphens turned into
underscores, and the sentence beside it becomes that field's comment. The key
is the stable name; the sentence is prose that may be rewritten.
4. A phase MUST NOT begin before its inbound handoff exists. Where that is
checkable, check it in the step rather than assuming it.
5. `automation: never` is a gate a person signs. The run stops there and does
not continue until a person's decision comes back. Do not turn one into a
notification, a log line, or an automatic transition, whatever the queue
looks like.
6. Each line under `deviations:` is a backward or sideways edge, returning to
the phase named on the right. The key in brackets names it, and that name
belongs in the code.
7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
exception edge: it is entered when those phases FAIL, not when they succeed.
Do not wire it as an ordinary successor.
8. Anything in angle brackets is a blank the adopting organization fills in.
Leave each one as a named constant at the top of the file with a TODO. Do not
invent a value, a threshold or a date.
9. Record the document's `from:` line at the top of the file, so it says which
reference process and which version it was generated from.
10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
process rather than at one point in it, and a run may not close while one is
unfinished. Say in the code what you did about them, including if the answer
is that the runtime has nowhere to put them.
HOW THAT LOOKS IN LANGGRAPH
11. A phase is a node added with `add_node`, under the phase's own name.
12. The state is a TypedDict. Each handoff key is one field on it.
13. A join is the trap. `add_edge(["a", "b"], "c")` looks right and releases
once: when a backward edge re-enters ONE arm, the joined node never runs
again, and the run ends early reporting success rather than raising. Mark the
joined node `defer=True` and re-check inside it that both inbound handoffs
exist.
14. A gate is `interrupt()` inside the node, resumed with `Command(resume=...)`.
The platform lets anything at all call resume, so require the resumed value to
name a person and a date and refuse anything else. Say in the fidelity note
that this proves only that whoever resumed typed a name, because
`Command(resume=True)` from a scheduled job is indistinguishable from a person
signing.
15. A deviation is `add_conditional_edges` with a routing function named after
the key in brackets.
16. Pass a durable checkpointer rather than taking the in-memory default. The
gates wait days, and the default loses every paused run on restart.
17. Leave every phase body unimplemented, raising until somebody registers an
implementation. The automation level is a blank, so writing a body would
answer on the adopter's behalf whether an agent may do that work.
Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.
It has three parts.
**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.
**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.
**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.
Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.
Here is the process document.
```
PROCESS: brand voice and messaging id: <team>/brand-voice v1
from: ref/mkt/brand-voice v1
owner: <who> effective: <date>
trigger: a brand positioning is approved and issued at a version in
<your positioning process>
watch: record=<the positioning>
system=<your positioning process>
change=<a positioning is approved and issued at a
version>
concurrency: one run at a time - two runs would put two standards in
front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
architecture, sourced, signed, and issued as a numbered version
of the brand guidelines that a scoring agent can apply rule by
rule
phases:
take-in-position - human: read the approved positioning and say
what the standard has to cover and by when
owner: decision-coordinator
after: trigger
automation: <level>
sound-now - runs collect-and-report: a sample of the live
material, read for how it reads today
owner: content-librarian
after: take-in-position
by: <weeks> automation: <level>
audience-words - runs collect-and-report: the words buyers use
for the problem and for the category
owner: researcher
after: take-in-position
by: <weeks> automation: <level>
brief-makers - convenes briefing: the positioning, the promise
and both readings, heard by every agent at once
owner: decision-coordinator
after: sound-now + audience-words
automation: <level>
draft-voice - runs build-by-talent: the traits the company
writes with, each one defined in a sentence
owner: copywriter
after: brief-makers
by: <days> automation: <level>
set-tone - human: how the voice changes by channel and by
situation, written out situation by situation
owner: editor
after: draft-voice
by: <days> automation: <level>
build-architecture - runs build-by-talent: the core message, the
pillars under it, and the order they are said in
owner: copywriter
after: brief-makers
by: <days> automation: <level>
source-messages - runs layered-passes: the fact pass over the
pillars, every claim against the source under it
owner: researcher
after: build-architecture
by: <days> automation: <level>
audience-versions - runs build-by-talent: the same pillar written in
the words each audience uses
owner: copywriter
after: build-architecture
by: <days> automation: <level>
word-list - human: the words to use, the words to avoid, and
the names and spellings that are settled
owner: standards-keeper
after: set-tone
by: <days> automation: <level>
scorable-rules - human: the voice written as numbered rules, each
with an example that passes and one that fails
owner: standards-keeper
after: set-tone + word-list
by: <days> automation: <level>
try-the-rules - runs assessment: the draft rules scored over
material that already exists, by two readers
owner: brand-check
after: scorable-rules
by: <days> automation: <level>
test-on-buyers - human: the messages put in front of real buyers,
with what each person said recorded
owner: study-manager
after: source-messages + audience-versions
by: <weeks> automation: <level>
get-sign-offs - convenes approval: leadership, legal and the
brand owner sign, as named signers, at a version
owner: <your legal role>
after: try-the-rules + test-on-buyers
by: <days> automation: never
issue-version - human: the signed voice, tone, architecture and
word list become a numbered version
owner: standards-keeper
after: get-sign-offs
automation: <level>
tell-the-readers - runs decide-and-announce: every process that
reads the standard hears what changed and from
when
owner: standards-keeper
after: issue-version
by: <days> automation: <level>
brief-the-writers - convenes briefing: the writing agents work
through the new version on a real piece
owner: standards-keeper
after: tell-the-readers
by: <days> automation: <level>
watch-the-scores - runs collect-and-report: which rules material
keeps failing, and which rules nobody applies
owner: brand-check
after: brief-the-writers
every: <cadence> automation: <level>
record-learnings - convenes debrief: what to repeat, what to avoid
owner: decision-coordinator
after: watch-the-scores
automation: <level>
run-scoped:
status - runs roll-call owner: decision-coordinator
every: <cadence>
from: take-in-position until: tell-the-readers
spend - runs allocate-and-reconcile owner: study-manager
from: test-on-buyers until: get-sign-offs
scores - runs collect-and-report owner: brand-check
every: <cadence>
from: tell-the-readers until: run close
handoffs:
take-in-position -> sound-now / audience-words [the-positioning]:
the approved positioning at its version, what the standard has to
cover, and the date it is due. Both readings work from one record
sound-now -> brief-makers [how-it-reads-now]: the sample of live
material, each piece with what it was made to do and how it reads
today
audience-words -> brief-makers [buyer-words]: the words buyers use
for the problem and the category, each with its source and the
date it was pulled
brief-makers -> draft-voice [voice-brief]: the positioning and the
promise the voice has to fit, and what the standard will have to
score
brief-makers -> build-architecture [promise-and-proof]: the promise
and the proof already recorded under it
draft-voice -> set-tone [voice-traits]: the traits at a version,
each with the sentence that defines it
set-tone -> word-list [voice-and-tone]: the voice and the tone
settings at a version
set-tone -> scorable-rules [text-for-rules]: the same version, as
the text the rules are written from
build-architecture -> source-messages [pillar-claims]: the pillars
at a version, claim by claim
build-architecture -> audience-versions [pillars-and-order]: the
pillars and the order they are meant to be said in
word-list -> scorable-rules [the-word-list]: the words to use and
the words to avoid, each with the reason it is on the list
scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
at a version, each with an example that passes and an example that
fails
source-messages -> test-on-buyers [sourced-pillars]: the pillars
with a source under every claim, and any claim still unsourced
marked as unsourced
audience-versions -> test-on-buyers [audience-wording]: the version
each audience gets
try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
by rule, and the rules the two readers scored differently
test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
said, attributed, beside the message it was said about
get-sign-offs -> issue-version [signed-standard]: the signed voice,
tone settings, architecture and word list, at the version the
signers read
issue-version -> tell-the-readers [issued-version]: the numbered
version, what changed in it, and the date it applies from
tell-the-readers -> brief-the-writers [version-for-writers]: the
version and the rules the writing agents have to work to
brief-the-writers -> watch-the-scores [first-pieces]: the first
pieces written under the new version, and the date each one was
scored
watch-the-scores -> record-learnings [scores-by-rule]: the scores by
rule, naming the rules material keeps failing and the rules nobody
could apply
deviations:
source-messages -> build-architecture [claim-with-no-source]: a
claim in a pillar has no source, so the pillar is built again
without it or with the source found
try-the-rules -> scorable-rules [readers-disagree]: two readers
score the same piece differently, so the rule they disagreed on is
written again
test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
buyers cannot say what the company does, or cannot tell two
pillars apart, so the architecture is built again
get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
with changes to the rules
get-sign-offs -> build-architecture [architecture-changes]: a signer
comes back with changes to the architecture
watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
nobody can apply turns up after the version is issued, so the rule
is written again and goes out as a new version
any -> take-in-position [positioning-changed]: the positioning
changes while the run is open, and <who> says whether the run is
still answering the right question
bindings:
roster: <who holds each role - agents claiming the abstract agents
above, and named people for leadership, legal and the
brand owner>
systems: the standards store (write), the interpretation record
(write), the decision record (write), the source record
(write), the evidence store (write), the CMS (read),
the asset store (read), analytics platforms (read),
search demand data (read),
the notification channel (write)
data: brand guidelines <version>, the approved positioning at its
version, <your claims register>, <your style guide>
<version>
policy:
every rule is written so a scoring agent can return a verdict on it,
and a rule that cannot be scored does not go into the standard
every message in the architecture carries a source recorded against
it
sign-off is a human gate and is never delegated to an agent
anything changed after sign-off goes back through sign-offs
an issued version is never edited. A correction goes out as a new
version, and the version it replaces stays readable
work already in production is judged against the version it started
under, until <who> says otherwise
measures:
cycle time: <target> from the approved positioning to the issued
version
reach: every process that reads the standard told within <days> of
the version being issued
agreement: <target> share of the sample scored the same way by both
readers before the standard issues
quality gate: no version issues unsigned, and no message issues
without its source
```
Take it somewhere
Use this process in Microsoft Agent Framework
close
Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current Agent Framework documentation, then writes two files: the workflow, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.
copy the prompt
403 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable Microsoft Agent Framework workflow:
one Python file with Executor classes, a WorkflowBuilder, typed edges,
request_info gates and durable checkpoint storage.
The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:
https://agentcatalog.com/spec/agent-processes
Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.
Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:
https://learn.microsoft.com/en-us/agent-framework/workflows/human-in-the-loop
ctx.request_info, @response_handler, and answering a parked run later
https://learn.microsoft.com/en-us/agent-framework/workflows/checkpoints
what a checkpoint holds, and allowed_checkpoint_types
https://learn.microsoft.com/en-us/agent-framework/concepts/workflows/edges
add_edge with condition, add_fan_in_edges, add_switch_case_edge_group
https://learn.microsoft.com/en-us/agent-framework/concepts/workflows/state
ctx.set_state and ctx.get_state as they actually are today
WHAT THE DOCUMENT ASKS FOR
These hold wherever the process lands, and they matter more than style.
1. Each phase under `phases:` becomes one step, and keeps its name.
2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
Reading it as "either" is the defect the specification calls out by name.
3. Every handoff carries a key in square brackets. Each key becomes one field
on the run's state, named exactly as the key with hyphens turned into
underscores, and the sentence beside it becomes that field's comment. The key
is the stable name; the sentence is prose that may be rewritten.
4. A phase MUST NOT begin before its inbound handoff exists. Where that is
checkable, check it in the step rather than assuming it.
5. `automation: never` is a gate a person signs. The run stops there and does
not continue until a person's decision comes back. Do not turn one into a
notification, a log line, or an automatic transition, whatever the queue
looks like.
6. Each line under `deviations:` is a backward or sideways edge, returning to
the phase named on the right. The key in brackets names it, and that name
belongs in the code.
7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
exception edge: it is entered when those phases FAIL, not when they succeed.
Do not wire it as an ordinary successor.
8. Anything in angle brackets is a blank the adopting organization fills in.
Leave each one as a named constant at the top of the file with a TODO. Do not
invent a value, a threshold or a date.
9. Record the document's `from:` line at the top of the file, so it says which
reference process and which version it was generated from.
10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
process rather than at one point in it, and a run may not close while one is
unfinished. Say in the code what you did about them, including if the answer
is that the runtime has nowhere to put them.
HOW THAT LOOKS IN MICROSOFT AGENT FRAMEWORK
11. Write for Python, and read those pages before writing a line. This API has
moved: `set_shared_state`, `RequestInfoExecutor`, `RequestInfoMessage` and
`send_responses_streaming` are all in the training data and none of them exist
any more. The .NET workflow API differs in kind rather than in spelling, so a
file written for one does not port by renaming.
12. A phase is a class deriving from `Executor` whose `super().__init__(id=...)`
takes the phase name verbatim. The id is not cosmetic: a checkpoint stores a
signature over the topology and the executor ids, so an id built from a run, a
timestamp or a counter cannot be resumed into.
13. Give each phase a `@handler` method and move work on with
`await ctx.send_message(...)`. A handler that returns without sending is a dead
end: the branch stops, the run converges, and it reports success. So a phase
you are deliberately leaving unimplemented must still send a placeholder
onward. Do not stub with `raise NotImplementedError`, which fails the run
instead of leaving it runnable.
14. `after: a` is `builder.add_edge(a, b)`. `after: a + b` is
`builder.add_fan_in_edges([a, b], target)`, and the target's handler must be
annotated `list[T]`, because a fan-in delivers one aggregated list rather than
the separate messages. A handler typed for the single value is dropped as a
mismatch with nothing raised.
15. The join is the trap here, and it is the opposite of LangGraph's. The
barrier re-arms: it clears its buffer when it fires and then demands a fresh
message from every source. So a deviation that re-enters ONE arm parks the
run forever waiting for an arm that will not run again, and the workflow ends
IDLE reporting success. Wherever a deviation re-enters one arm of a join,
replace the barrier with an ordinary edge from each arm into a small executor
that records each arrival with `ctx.set_state` and only forwards when every
expected key is present, and say in a comment that putting `add_fan_in_edges`
back reintroduces the stall.
16. A phase that is both a join target and a deviation target needs two
handlers, one annotated `list[T]` for the barrier and one annotated `T` for the
backward message. Write only the list handler and every backward edge into it
is discarded as a type mismatch, silently.
17. `automation: never` is `await ctx.request_info(request_data=...,
response_type=...)` inside the phase, answered by a `@response_handler` on the
same executor whose annotations match those exact types. The run parks at
`IDLE_WITH_PENDING_REQUESTS` and the host answers with
`workflow.run(stream=True, responses={request_id: value})`. If no handler
matches the pair, the framework logs a warning and parks anyway, so the gate
reads as working right up until somebody asks why the approval did not take.
18. A gate is only a gate if the wait survives a restart, so pass
`checkpoint_storage=FileCheckpointStorage(...)` to the builder. Checkpointing
is off by default and `InMemoryCheckpointStorage` reads as configured while
persisting nothing. Register every handoff payload type in
`allowed_checkpoint_types`, or the first restore raises. Anything an executor
keeps as an instance attribute is absent after a restore unless you export it
from `on_checkpoint_save` and read it back in `on_checkpoint_restore`, and it
comes back empty rather than missing.
19. Each line under `deviations:` is `builder.add_edge(source, earlier,
condition=fn)` with `fn` named after the key. Cycles are legal and unchecked,
but raise `max_iterations` well above its default of 100, because several live
cycles will exhaust a budget sized for a straight line and fail with a message
about convergence that reads like a broken graph. Keep the ordinary forward
edge unconditional and add each deviation beside it: a condition that returns
false is dropped with no event, so a forward path expressed as a condition
dies silently on every normal run, which is most of them.
20. Handoff values go in `ctx.set_state(key, value)` and come back from
`ctx.get_state(key)`, untyped and unchecked. A write is visible to its writer
at once and to everyone else only in the next superstep, and two writers of one
key in a superstep keep the last write. Never read a key in the same superstep
another phase wrote it.
21. There are no timers, no deadlines and no scheduled wakes. Nothing in
`run-scoped:` becomes an executor and `by:` has no expression at all, so write
them as comments naming where they start and stop, and say plainly in the
fidelity note that a run can close over an unfinished run-scoped line. Do not
fake a deadline with a sleep inside a handler, which blocks the whole superstep
barrier, and never let an expiring wait release a gate.
Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.
It has three parts.
**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.
**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.
**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.
Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.
Here is the process document.
```
PROCESS: brand voice and messaging id: <team>/brand-voice v1
from: ref/mkt/brand-voice v1
owner: <who> effective: <date>
trigger: a brand positioning is approved and issued at a version in
<your positioning process>
watch: record=<the positioning>
system=<your positioning process>
change=<a positioning is approved and issued at a
version>
concurrency: one run at a time - two runs would put two standards in
front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
architecture, sourced, signed, and issued as a numbered version
of the brand guidelines that a scoring agent can apply rule by
rule
phases:
take-in-position - human: read the approved positioning and say
what the standard has to cover and by when
owner: decision-coordinator
after: trigger
automation: <level>
sound-now - runs collect-and-report: a sample of the live
material, read for how it reads today
owner: content-librarian
after: take-in-position
by: <weeks> automation: <level>
audience-words - runs collect-and-report: the words buyers use
for the problem and for the category
owner: researcher
after: take-in-position
by: <weeks> automation: <level>
brief-makers - convenes briefing: the positioning, the promise
and both readings, heard by every agent at once
owner: decision-coordinator
after: sound-now + audience-words
automation: <level>
draft-voice - runs build-by-talent: the traits the company
writes with, each one defined in a sentence
owner: copywriter
after: brief-makers
by: <days> automation: <level>
set-tone - human: how the voice changes by channel and by
situation, written out situation by situation
owner: editor
after: draft-voice
by: <days> automation: <level>
build-architecture - runs build-by-talent: the core message, the
pillars under it, and the order they are said in
owner: copywriter
after: brief-makers
by: <days> automation: <level>
source-messages - runs layered-passes: the fact pass over the
pillars, every claim against the source under it
owner: researcher
after: build-architecture
by: <days> automation: <level>
audience-versions - runs build-by-talent: the same pillar written in
the words each audience uses
owner: copywriter
after: build-architecture
by: <days> automation: <level>
word-list - human: the words to use, the words to avoid, and
the names and spellings that are settled
owner: standards-keeper
after: set-tone
by: <days> automation: <level>
scorable-rules - human: the voice written as numbered rules, each
with an example that passes and one that fails
owner: standards-keeper
after: set-tone + word-list
by: <days> automation: <level>
try-the-rules - runs assessment: the draft rules scored over
material that already exists, by two readers
owner: brand-check
after: scorable-rules
by: <days> automation: <level>
test-on-buyers - human: the messages put in front of real buyers,
with what each person said recorded
owner: study-manager
after: source-messages + audience-versions
by: <weeks> automation: <level>
get-sign-offs - convenes approval: leadership, legal and the
brand owner sign, as named signers, at a version
owner: <your legal role>
after: try-the-rules + test-on-buyers
by: <days> automation: never
issue-version - human: the signed voice, tone, architecture and
word list become a numbered version
owner: standards-keeper
after: get-sign-offs
automation: <level>
tell-the-readers - runs decide-and-announce: every process that
reads the standard hears what changed and from
when
owner: standards-keeper
after: issue-version
by: <days> automation: <level>
brief-the-writers - convenes briefing: the writing agents work
through the new version on a real piece
owner: standards-keeper
after: tell-the-readers
by: <days> automation: <level>
watch-the-scores - runs collect-and-report: which rules material
keeps failing, and which rules nobody applies
owner: brand-check
after: brief-the-writers
every: <cadence> automation: <level>
record-learnings - convenes debrief: what to repeat, what to avoid
owner: decision-coordinator
after: watch-the-scores
automation: <level>
run-scoped:
status - runs roll-call owner: decision-coordinator
every: <cadence>
from: take-in-position until: tell-the-readers
spend - runs allocate-and-reconcile owner: study-manager
from: test-on-buyers until: get-sign-offs
scores - runs collect-and-report owner: brand-check
every: <cadence>
from: tell-the-readers until: run close
handoffs:
take-in-position -> sound-now / audience-words [the-positioning]:
the approved positioning at its version, what the standard has to
cover, and the date it is due. Both readings work from one record
sound-now -> brief-makers [how-it-reads-now]: the sample of live
material, each piece with what it was made to do and how it reads
today
audience-words -> brief-makers [buyer-words]: the words buyers use
for the problem and the category, each with its source and the
date it was pulled
brief-makers -> draft-voice [voice-brief]: the positioning and the
promise the voice has to fit, and what the standard will have to
score
brief-makers -> build-architecture [promise-and-proof]: the promise
and the proof already recorded under it
draft-voice -> set-tone [voice-traits]: the traits at a version,
each with the sentence that defines it
set-tone -> word-list [voice-and-tone]: the voice and the tone
settings at a version
set-tone -> scorable-rules [text-for-rules]: the same version, as
the text the rules are written from
build-architecture -> source-messages [pillar-claims]: the pillars
at a version, claim by claim
build-architecture -> audience-versions [pillars-and-order]: the
pillars and the order they are meant to be said in
word-list -> scorable-rules [the-word-list]: the words to use and
the words to avoid, each with the reason it is on the list
scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
at a version, each with an example that passes and an example that
fails
source-messages -> test-on-buyers [sourced-pillars]: the pillars
with a source under every claim, and any claim still unsourced
marked as unsourced
audience-versions -> test-on-buyers [audience-wording]: the version
each audience gets
try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
by rule, and the rules the two readers scored differently
test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
said, attributed, beside the message it was said about
get-sign-offs -> issue-version [signed-standard]: the signed voice,
tone settings, architecture and word list, at the version the
signers read
issue-version -> tell-the-readers [issued-version]: the numbered
version, what changed in it, and the date it applies from
tell-the-readers -> brief-the-writers [version-for-writers]: the
version and the rules the writing agents have to work to
brief-the-writers -> watch-the-scores [first-pieces]: the first
pieces written under the new version, and the date each one was
scored
watch-the-scores -> record-learnings [scores-by-rule]: the scores by
rule, naming the rules material keeps failing and the rules nobody
could apply
deviations:
source-messages -> build-architecture [claim-with-no-source]: a
claim in a pillar has no source, so the pillar is built again
without it or with the source found
try-the-rules -> scorable-rules [readers-disagree]: two readers
score the same piece differently, so the rule they disagreed on is
written again
test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
buyers cannot say what the company does, or cannot tell two
pillars apart, so the architecture is built again
get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
with changes to the rules
get-sign-offs -> build-architecture [architecture-changes]: a signer
comes back with changes to the architecture
watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
nobody can apply turns up after the version is issued, so the rule
is written again and goes out as a new version
any -> take-in-position [positioning-changed]: the positioning
changes while the run is open, and <who> says whether the run is
still answering the right question
bindings:
roster: <who holds each role - agents claiming the abstract agents
above, and named people for leadership, legal and the
brand owner>
systems: the standards store (write), the interpretation record
(write), the decision record (write), the source record
(write), the evidence store (write), the CMS (read),
the asset store (read), analytics platforms (read),
search demand data (read),
the notification channel (write)
data: brand guidelines <version>, the approved positioning at its
version, <your claims register>, <your style guide>
<version>
policy:
every rule is written so a scoring agent can return a verdict on it,
and a rule that cannot be scored does not go into the standard
every message in the architecture carries a source recorded against
it
sign-off is a human gate and is never delegated to an agent
anything changed after sign-off goes back through sign-offs
an issued version is never edited. A correction goes out as a new
version, and the version it replaces stays readable
work already in production is judged against the version it started
under, until <who> says otherwise
measures:
cycle time: <target> from the approved positioning to the issued
version
reach: every process that reads the standard told within <days> of
the version being issued
agreement: <target> share of the sample scored the same way by both
readers before the standard issues
quality gate: no version issues unsigned, and no message issues
without its source
```
Take it somewhere
Use this process in CrewAI Flows
close
Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current CrewAI documentation, then writes two files: the flow, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.
copy the prompt
408 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable CrewAI Flow:
one Python file with a Pydantic state model, one Flow subclass, @start,
@listen, @router and a durable human feedback provider.
The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:
https://agentcatalog.com/spec/agent-processes
Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.
Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:
https://docs.crewai.com/en/concepts/flows
Flow, @start, @listen, @router, and_, or_, state, kickoff, plot
https://docs.crewai.com/en/learn/human-feedback-in-flows
@human_feedback, the provider protocol, from_pending and resume
https://docs.crewai.com/en/guides/flows/mastering-flow-state
@persist and what persistence actually promises, which is less than it sounds
WHAT THE DOCUMENT ASKS FOR
These hold wherever the process lands, and they matter more than style.
1. Each phase under `phases:` becomes one step, and keeps its name.
2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
Reading it as "either" is the defect the specification calls out by name.
3. Every handoff carries a key in square brackets. Each key becomes one field
on the run's state, named exactly as the key with hyphens turned into
underscores, and the sentence beside it becomes that field's comment. The key
is the stable name; the sentence is prose that may be rewritten.
4. A phase MUST NOT begin before its inbound handoff exists. Where that is
checkable, check it in the step rather than assuming it.
5. `automation: never` is a gate a person signs. The run stops there and does
not continue until a person's decision comes back. Do not turn one into a
notification, a log line, or an automatic transition, whatever the queue
looks like.
6. Each line under `deviations:` is a backward or sideways edge, returning to
the phase named on the right. The key in brackets names it, and that name
belongs in the code.
7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
exception edge: it is entered when those phases FAIL, not when they succeed.
Do not wire it as an ordinary successor.
8. Anything in angle brackets is a blank the adopting organization fills in.
Leave each one as a named constant at the top of the file with a TODO. Do not
invent a value, a threshold or a date.
9. Record the document's `from:` line at the top of the file, so it says which
reference process and which version it was generated from.
10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
process rather than at one point in it, and a run may not close while one is
unfinished. Say in the code what you did about them, including if the answer
is that the runtime has nowhere to put them.
HOW THAT LOOKS IN CREWAI FLOWS
11. Build a Flow, not a Crew. A Crew is a team of roles with no graph, no join,
no persistence handle and no gate, and cannot express this document at all.
Each phase is one method on a single `Flow` subclass, keeping its name with
hyphens turned into underscores. A phase that genuinely needs role-based agents
builds its own Crew inside its own method body, and the Flow stays the graph.
12. Declare the state as a Pydantic model bound as the type parameter,
`class NegotiateTheAgreement(Flow[NegotiationState])`, and read and write
`self.state.field`. Never use the untyped dict form: the handoff keys are this
process's memory, and an untyped dict turns a misspelt key into a handoff that
is silently absent. Keep the auto-injected `id` field, which is what every
resume depends on.
13. `after: a` is `@listen(a)`. `after: a + b` is `@listen(and_(a, b))`. Never
write `or_` where the document writes `+`.
14. Check every inbound handoff at the top of the method and raise if one is
missing. `@listen` says when a method may run and says nothing about what is
in hand when it does.
15. The join is the trap, and it is proven rather than theoretical. `and_()`
empties its accumulator the moment it fires, so re-entering BOTH arms works
forever, and re-entering ONE arm after it has fired leaves it holding a single
trigger and waiting for the other for good. The cascade drains, CrewAI prints
that the flow completed, and `kickoff()` returns normally. So for any joining
phase that a deviation can send work back into, do not use `and_()` at all:
make the join a `@router` that both arms trigger, which reads the state fields
and emits its label only when every inbound handoff is present. A router is
re-evaluated against durable state every time and is never suppressed by the
once-fired set.
16. Do not write a phase as `@listen(or_(and_(a, b), "some_label"))`. There is
one accumulator per listener, shared across every branch of its condition and
wiped when any branch satisfies, so the label firing while the join is half
full erases the arm that had already arrived.
17. `automation: never` is `@human_feedback(message=..., provider=...)` stacked
under the method's `@listen`, with a provider whose `request_feedback` raises
`HumanFeedbackPending`. The run then persists, returns that object from
`kickoff()`, and a different process answers later with `from_pending(flow_id,
persistence)` and `resume(text)`. Do not take the default `ConsoleProvider`,
which calls `input()`: that gate exists only while somebody is watching a
terminal, and a run started by a scheduler either hangs or takes an empty
string.
18. Silence must not approve, and the platform's default is that it does. With
`emit=[...]` set, an empty resume collapses to `default_outcome`, or to the
first label when that is unset, with no model consulted and nobody named. Treat
an empty or unrecognised answer as a refusal in your own router. And write the
approver's name and the time onto the state yourself, because
`HumanFeedbackResult` carries the text, the outcome and a timestamp but has no
field for the person, which the specification requires.
19. Each line under `deviations:` is a `@router` named after the key, returning
a label named after the same key, with the target subscribing as
`@listen(or_(normal_trigger, "the_label"))`. Route rather than listen
directly, because a router is re-evaluated on every cycle while a top-level
`or_` listener is suppressed after it first fires.
20. An exception edge is a `try` and `except` around the failing phase's body,
recording the failure on the state and emitting an exception label from a
router. Wiring it as `@listen(or_(x, y))` fires when those phases SUCCEED, so
the clearing phase would run on every healthy run.
21. An unimplemented phase is a method with the document's own sentence as its
docstring and a bare `pass`, which is safe because listeners still fire on a
`None` return. An unimplemented `@router` is not safe: returning `None` emits
no label, every phase below it disappears from the run including the gates, and
the flow reports success. A stub router must return a hard-coded label with a
TODO beside it, or raise.
22. Turn persistence on with `@persist(SQLiteFlowPersistence(...))`, then treat
every phase that performs a real act as something that will run twice.
Persistence saves the state fields and nothing else, so a restart rehydrates
the data and runs the graph again from `@start`: a flow that had already sent a
written refusal sends a second one. Guard each acting phase with a state field
it checks and sets.
23. There are no timers, no deadlines and no cadences, and `run-scoped:` has no
counterpart at all. Put each `by:` value as a named constant, name the
run-scoped lines in the module docstring as unimplemented obligations, and say
in the fidelity note that no deadline in this document is enforced by anything.
These absences produce no diagnostic whatsoever, which is exactly why they have
to be written down.
Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.
It has three parts.
**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.
**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.
**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.
Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.
Here is the process document.
```
PROCESS: brand voice and messaging id: <team>/brand-voice v1
from: ref/mkt/brand-voice v1
owner: <who> effective: <date>
trigger: a brand positioning is approved and issued at a version in
<your positioning process>
watch: record=<the positioning>
system=<your positioning process>
change=<a positioning is approved and issued at a
version>
concurrency: one run at a time - two runs would put two standards in
front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
architecture, sourced, signed, and issued as a numbered version
of the brand guidelines that a scoring agent can apply rule by
rule
phases:
take-in-position - human: read the approved positioning and say
what the standard has to cover and by when
owner: decision-coordinator
after: trigger
automation: <level>
sound-now - runs collect-and-report: a sample of the live
material, read for how it reads today
owner: content-librarian
after: take-in-position
by: <weeks> automation: <level>
audience-words - runs collect-and-report: the words buyers use
for the problem and for the category
owner: researcher
after: take-in-position
by: <weeks> automation: <level>
brief-makers - convenes briefing: the positioning, the promise
and both readings, heard by every agent at once
owner: decision-coordinator
after: sound-now + audience-words
automation: <level>
draft-voice - runs build-by-talent: the traits the company
writes with, each one defined in a sentence
owner: copywriter
after: brief-makers
by: <days> automation: <level>
set-tone - human: how the voice changes by channel and by
situation, written out situation by situation
owner: editor
after: draft-voice
by: <days> automation: <level>
build-architecture - runs build-by-talent: the core message, the
pillars under it, and the order they are said in
owner: copywriter
after: brief-makers
by: <days> automation: <level>
source-messages - runs layered-passes: the fact pass over the
pillars, every claim against the source under it
owner: researcher
after: build-architecture
by: <days> automation: <level>
audience-versions - runs build-by-talent: the same pillar written in
the words each audience uses
owner: copywriter
after: build-architecture
by: <days> automation: <level>
word-list - human: the words to use, the words to avoid, and
the names and spellings that are settled
owner: standards-keeper
after: set-tone
by: <days> automation: <level>
scorable-rules - human: the voice written as numbered rules, each
with an example that passes and one that fails
owner: standards-keeper
after: set-tone + word-list
by: <days> automation: <level>
try-the-rules - runs assessment: the draft rules scored over
material that already exists, by two readers
owner: brand-check
after: scorable-rules
by: <days> automation: <level>
test-on-buyers - human: the messages put in front of real buyers,
with what each person said recorded
owner: study-manager
after: source-messages + audience-versions
by: <weeks> automation: <level>
get-sign-offs - convenes approval: leadership, legal and the
brand owner sign, as named signers, at a version
owner: <your legal role>
after: try-the-rules + test-on-buyers
by: <days> automation: never
issue-version - human: the signed voice, tone, architecture and
word list become a numbered version
owner: standards-keeper
after: get-sign-offs
automation: <level>
tell-the-readers - runs decide-and-announce: every process that
reads the standard hears what changed and from
when
owner: standards-keeper
after: issue-version
by: <days> automation: <level>
brief-the-writers - convenes briefing: the writing agents work
through the new version on a real piece
owner: standards-keeper
after: tell-the-readers
by: <days> automation: <level>
watch-the-scores - runs collect-and-report: which rules material
keeps failing, and which rules nobody applies
owner: brand-check
after: brief-the-writers
every: <cadence> automation: <level>
record-learnings - convenes debrief: what to repeat, what to avoid
owner: decision-coordinator
after: watch-the-scores
automation: <level>
run-scoped:
status - runs roll-call owner: decision-coordinator
every: <cadence>
from: take-in-position until: tell-the-readers
spend - runs allocate-and-reconcile owner: study-manager
from: test-on-buyers until: get-sign-offs
scores - runs collect-and-report owner: brand-check
every: <cadence>
from: tell-the-readers until: run close
handoffs:
take-in-position -> sound-now / audience-words [the-positioning]:
the approved positioning at its version, what the standard has to
cover, and the date it is due. Both readings work from one record
sound-now -> brief-makers [how-it-reads-now]: the sample of live
material, each piece with what it was made to do and how it reads
today
audience-words -> brief-makers [buyer-words]: the words buyers use
for the problem and the category, each with its source and the
date it was pulled
brief-makers -> draft-voice [voice-brief]: the positioning and the
promise the voice has to fit, and what the standard will have to
score
brief-makers -> build-architecture [promise-and-proof]: the promise
and the proof already recorded under it
draft-voice -> set-tone [voice-traits]: the traits at a version,
each with the sentence that defines it
set-tone -> word-list [voice-and-tone]: the voice and the tone
settings at a version
set-tone -> scorable-rules [text-for-rules]: the same version, as
the text the rules are written from
build-architecture -> source-messages [pillar-claims]: the pillars
at a version, claim by claim
build-architecture -> audience-versions [pillars-and-order]: the
pillars and the order they are meant to be said in
word-list -> scorable-rules [the-word-list]: the words to use and
the words to avoid, each with the reason it is on the list
scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
at a version, each with an example that passes and an example that
fails
source-messages -> test-on-buyers [sourced-pillars]: the pillars
with a source under every claim, and any claim still unsourced
marked as unsourced
audience-versions -> test-on-buyers [audience-wording]: the version
each audience gets
try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
by rule, and the rules the two readers scored differently
test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
said, attributed, beside the message it was said about
get-sign-offs -> issue-version [signed-standard]: the signed voice,
tone settings, architecture and word list, at the version the
signers read
issue-version -> tell-the-readers [issued-version]: the numbered
version, what changed in it, and the date it applies from
tell-the-readers -> brief-the-writers [version-for-writers]: the
version and the rules the writing agents have to work to
brief-the-writers -> watch-the-scores [first-pieces]: the first
pieces written under the new version, and the date each one was
scored
watch-the-scores -> record-learnings [scores-by-rule]: the scores by
rule, naming the rules material keeps failing and the rules nobody
could apply
deviations:
source-messages -> build-architecture [claim-with-no-source]: a
claim in a pillar has no source, so the pillar is built again
without it or with the source found
try-the-rules -> scorable-rules [readers-disagree]: two readers
score the same piece differently, so the rule they disagreed on is
written again
test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
buyers cannot say what the company does, or cannot tell two
pillars apart, so the architecture is built again
get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
with changes to the rules
get-sign-offs -> build-architecture [architecture-changes]: a signer
comes back with changes to the architecture
watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
nobody can apply turns up after the version is issued, so the rule
is written again and goes out as a new version
any -> take-in-position [positioning-changed]: the positioning
changes while the run is open, and <who> says whether the run is
still answering the right question
bindings:
roster: <who holds each role - agents claiming the abstract agents
above, and named people for leadership, legal and the
brand owner>
systems: the standards store (write), the interpretation record
(write), the decision record (write), the source record
(write), the evidence store (write), the CMS (read),
the asset store (read), analytics platforms (read),
search demand data (read),
the notification channel (write)
data: brand guidelines <version>, the approved positioning at its
version, <your claims register>, <your style guide>
<version>
policy:
every rule is written so a scoring agent can return a verdict on it,
and a rule that cannot be scored does not go into the standard
every message in the architecture carries a source recorded against
it
sign-off is a human gate and is never delegated to an agent
anything changed after sign-off goes back through sign-offs
an issued version is never edited. A correction goes out as a new
version, and the version it replaces stays readable
work already in production is judged against the version it started
under, until <who> says otherwise
measures:
cycle time: <target> from the approved positioning to the issued
version
reach: every process that reads the standard told within <days> of
the version being issued
agreement: <target> share of the sample scored the same way by both
readers before the standard issues
quality gate: no version issues unsigned, and no message issues
without its source
```
Take it somewhere
Use this process in Google ADK
close
Paste this into an assistant that can read the web, such as Claude, ChatGPT or Cursor. It reads the specification and the current ADK documentation, then writes two files: the workflow, and a note on what did not survive the translation. Read the note first. What a runtime cannot express is the part worth arguing about, and this process is a draft to argue with.
copy the prompt
399 lines · the document is inside it, so nothing else is needed
Convert the business process below into a runnable Google ADK workflow:
one Python file with a Workflow, nodes, routed edges, a JoinNode,
RequestInput gates and a persisting session service.
The document is a reference process written to the Agent Processes
specification. Read the specification before you start, because it defines
terms that look ordinary and are not:
https://agentcatalog.com/spec/agent-processes
Sections 6 (the phase graph), 6.5.1 (exception edges), 6.7.1 (deviations),
7 (automation) and 8 (handoffs) are the ones this conversion turns on.
Then read the current documentation for the primitives you will need, rather
than relying on what you remember of the API:
https://adk.dev/graphs/routes/
nodes, tuple chains, Event(route=), JoinNode, back-edges
https://adk.dev/graphs/human-input/
RequestInput and the rerun_on_resume handoff
https://adk.dev/runtime/resume/
ResumabilityConfig, resuming by invocation id, at-least-once tools
https://adk.dev/graphs/data-handling/
Event.output against state, and the selector syntax in instructions
WHAT THE DOCUMENT ASKS FOR
These hold wherever the process lands, and they matter more than style.
1. Each phase under `phases:` becomes one step, and keeps its name.
2. `after:` gives the edges. `after: a + b` is a join and waits for BOTH.
Reading it as "either" is the defect the specification calls out by name.
3. Every handoff carries a key in square brackets. Each key becomes one field
on the run's state, named exactly as the key with hyphens turned into
underscores, and the sentence beside it becomes that field's comment. The key
is the stable name; the sentence is prose that may be rewritten.
4. A phase MUST NOT begin before its inbound handoff exists. Where that is
checkable, check it in the step rather than assuming it.
5. `automation: never` is a gate a person signs. The run stops there and does
not continue until a person's decision comes back. Do not turn one into a
notification, a log line, or an automatic transition, whatever the queue
looks like.
6. Each line under `deviations:` is a backward or sideways edge, returning to
the phase named on the right. The key in brackets names it, and that name
belongs in the code.
7. A phase whose `after:` reads like "X or Y, whichever could not finish" is an
exception edge: it is entered when those phases FAIL, not when they succeed.
Do not wire it as an ordinary successor.
8. Anything in angle brackets is a blank the adopting organization fills in.
Leave each one as a named constant at the top of the file with a TODO. Do not
invent a value, a threshold or a date.
9. Record the document's `from:` line at the top of the file, so it says which
reference process and which version it was generated from.
10. Run-scoped lines under `run-scoped:` are work that runs alongside the whole
process rather than at one point in it, and a run may not close while one is
unfinished. Say in the code what you did about them, including if the answer
is that the runtime has nowhere to put them.
HOW THAT LOOKS IN GOOGLE ADK
11. Build a `Workflow` from `google.adk.workflow`, and pin `google-adk>=2.0` in
a comment. Do not use `SequentialAgent`, `ParallelAgent` or `LoopAgent`: they
are deprecated in favour of the graph, and they carry their own defects around
state and control flow. The documentation moved to adk.dev, and anything you
remember about nesting agents rather than drawing a graph is out of date.
12. Each phase is one node keeping its name. Take the node kind from how the
phase resolves rather than from taste: a `human:` or `system:` phase is a plain
Python function node, and a `runs` or `convenes` phase is an `Agent`.
13. `after:` gives the edges, written as tuple chains in `edges=[...]`, and the
trigger is the `"START"` keyword. Take the order only from `after:` lines and
never from the order the phases are listed in.
14. `after: a + b` is a `JoinNode`, and it must be guarded, because this is the
worst trap of any runtime here. The join fires when every static predecessor is
marked COMPLETED, nothing ever un-completes a node, and stored outputs are
never cleared. So after a deviation re-runs one arm, the join fires the instant
that arm finishes and hands the next phase LAST PASS'S value for every arm that
did not re-run. It does not stall, it proceeds with stale data, and nothing
logs. Stamp each arm's output with a pass counter or a content hash, and have
the phase after the join compare the stamps and refuse to run when they
disagree.
15. Each line under `deviations:` is a routed back-edge: a router after the
phase on the left returning `Event(route=...)`, named after the key in
brackets, with one arm going back to the phase on the right and one going
forward. An unconditional cycle raises at construction, which is the one place
this model checks your work. Nothing budgets a routed cycle, so add your own
count and stop rather than looping forever.
16. Give every router an explicit `DEFAULT_ROUTE` arm, and route it to a phase
that stops and asks a person. A route value matching no key writes a log
warning, ends that branch, and lets the run finish reporting success with the
rest of the process never having happened.
17. `automation: never` is a `RequestInput` node of its own, never an `Agent`
asking a question. Decorate it `@node(rerun_on_resume=False)` and yield
`RequestInput(message=..., payload=..., response_schema=...)`, so the run
stops, persists, and delivers the person's answer to the node's successor as
its typed input. A resumed workflow runs its tools at least once, so any
irreversible act needs its own duplicate guard.
18. Make the gates durable or say plainly that they are not. Wrap the graph in
`App(..., resumability_config=ResumabilityConfig(is_resumable=True))` and pass
a persisting session service, never the in-memory one. Note in the file that
the command line and the web UI cannot resume a run, so whoever releases these
gates needs an operator surface that somebody has to write.
19. Every `Agent` in the graph gets `mode="single_turn"` and no `sub_agents`.
A non-empty `sub_agents` list silently adds a transfer tool, and a model that
uses it runs a different agent in this node's place while the graph's outgoing
edge fires on schedule regardless: the topology is honoured perfectly and the
work belongs to somebody else.
20. Model failure as a route, not as an exception. A node that raises does not
propagate: the failure is caught, recorded, and shuts the workflow down without
raising to the caller. So a phase that can fail catches its own failure and
returns `Event(route="could-not-finish")`, and the exception phase hangs off
that arm.
21. Keep every blank as a named module-level constant and never interpolate one
into an `instruction=` string. Angle brackets and curly braces are ADK's own
data selector syntax inside instructions, so a blank pasted verbatim stops
being a blank and becomes a selector.
22. `by:` and `not-before:` have no expression, and `@node(timeout=)` is not
one: it is an in-process wall clock that cancels the node and, because failures
are swallowed, ends the run silently rather than recording a missed deadline.
Nothing in `run-scoped:` has an expression either, and it must not be faked as
an ordinary node, because a node has to be reached and has to finish before
anything downstream starts, which is the opposite of what those lines mean.
Leave both out of the graph and name them in the fidelity note.
Produce a second file alongside it, `FIDELITY.md`, and treat it as the more
important of the two. The code is for whoever builds this. The fidelity note
is for whoever has to decide whether this platform suits the process at all,
and that is usually a different person who will never read the code.
It has three parts.
**What came across.** Briefly: how many phases became steps, how many handoff
keys became state fields, which gates stop the run, which deviations became
edges. Counts and names, not reassurance.
**What did not, and what was done instead.** One entry per gap. For each one,
say what the document requires, what the platform can actually express, what
you did in its place, and what breaks if somebody later removes your
workaround. This last part matters most: a workaround nobody understands is a
workaround somebody deletes.
**What a person still has to decide.** The blanks are not a translation
failure, they are the point of a reference process, so list what has to be
filled in before this could run against anything real, and say which of those
choices the platform constrains.
Write it in plain English for somebody who has not read the specification, and
do not soften it. A translation of a reference process is a draft to argue
with, not a build artifact, and the honest account of what was lost is the most
useful thing you will produce.
Here is the process document.
```
PROCESS: brand voice and messaging id: <team>/brand-voice v1
from: ref/mkt/brand-voice v1
owner: <who> effective: <date>
trigger: a brand positioning is approved and issued at a version in
<your positioning process>
watch: record=<the positioning>
system=<your positioning process>
change=<a positioning is approved and issued at a
version>
concurrency: one run at a time - two runs would put two standards in
front of the same signers
goal: a voice, a tone setting for each situation, and a messaging
architecture, sourced, signed, and issued as a numbered version
of the brand guidelines that a scoring agent can apply rule by
rule
phases:
take-in-position - human: read the approved positioning and say
what the standard has to cover and by when
owner: decision-coordinator
after: trigger
automation: <level>
sound-now - runs collect-and-report: a sample of the live
material, read for how it reads today
owner: content-librarian
after: take-in-position
by: <weeks> automation: <level>
audience-words - runs collect-and-report: the words buyers use
for the problem and for the category
owner: researcher
after: take-in-position
by: <weeks> automation: <level>
brief-makers - convenes briefing: the positioning, the promise
and both readings, heard by every agent at once
owner: decision-coordinator
after: sound-now + audience-words
automation: <level>
draft-voice - runs build-by-talent: the traits the company
writes with, each one defined in a sentence
owner: copywriter
after: brief-makers
by: <days> automation: <level>
set-tone - human: how the voice changes by channel and by
situation, written out situation by situation
owner: editor
after: draft-voice
by: <days> automation: <level>
build-architecture - runs build-by-talent: the core message, the
pillars under it, and the order they are said in
owner: copywriter
after: brief-makers
by: <days> automation: <level>
source-messages - runs layered-passes: the fact pass over the
pillars, every claim against the source under it
owner: researcher
after: build-architecture
by: <days> automation: <level>
audience-versions - runs build-by-talent: the same pillar written in
the words each audience uses
owner: copywriter
after: build-architecture
by: <days> automation: <level>
word-list - human: the words to use, the words to avoid, and
the names and spellings that are settled
owner: standards-keeper
after: set-tone
by: <days> automation: <level>
scorable-rules - human: the voice written as numbered rules, each
with an example that passes and one that fails
owner: standards-keeper
after: set-tone + word-list
by: <days> automation: <level>
try-the-rules - runs assessment: the draft rules scored over
material that already exists, by two readers
owner: brand-check
after: scorable-rules
by: <days> automation: <level>
test-on-buyers - human: the messages put in front of real buyers,
with what each person said recorded
owner: study-manager
after: source-messages + audience-versions
by: <weeks> automation: <level>
get-sign-offs - convenes approval: leadership, legal and the
brand owner sign, as named signers, at a version
owner: <your legal role>
after: try-the-rules + test-on-buyers
by: <days> automation: never
issue-version - human: the signed voice, tone, architecture and
word list become a numbered version
owner: standards-keeper
after: get-sign-offs
automation: <level>
tell-the-readers - runs decide-and-announce: every process that
reads the standard hears what changed and from
when
owner: standards-keeper
after: issue-version
by: <days> automation: <level>
brief-the-writers - convenes briefing: the writing agents work
through the new version on a real piece
owner: standards-keeper
after: tell-the-readers
by: <days> automation: <level>
watch-the-scores - runs collect-and-report: which rules material
keeps failing, and which rules nobody applies
owner: brand-check
after: brief-the-writers
every: <cadence> automation: <level>
record-learnings - convenes debrief: what to repeat, what to avoid
owner: decision-coordinator
after: watch-the-scores
automation: <level>
run-scoped:
status - runs roll-call owner: decision-coordinator
every: <cadence>
from: take-in-position until: tell-the-readers
spend - runs allocate-and-reconcile owner: study-manager
from: test-on-buyers until: get-sign-offs
scores - runs collect-and-report owner: brand-check
every: <cadence>
from: tell-the-readers until: run close
handoffs:
take-in-position -> sound-now / audience-words [the-positioning]:
the approved positioning at its version, what the standard has to
cover, and the date it is due. Both readings work from one record
sound-now -> brief-makers [how-it-reads-now]: the sample of live
material, each piece with what it was made to do and how it reads
today
audience-words -> brief-makers [buyer-words]: the words buyers use
for the problem and the category, each with its source and the
date it was pulled
brief-makers -> draft-voice [voice-brief]: the positioning and the
promise the voice has to fit, and what the standard will have to
score
brief-makers -> build-architecture [promise-and-proof]: the promise
and the proof already recorded under it
draft-voice -> set-tone [voice-traits]: the traits at a version,
each with the sentence that defines it
set-tone -> word-list [voice-and-tone]: the voice and the tone
settings at a version
set-tone -> scorable-rules [text-for-rules]: the same version, as
the text the rules are written from
build-architecture -> source-messages [pillar-claims]: the pillars
at a version, claim by claim
build-architecture -> audience-versions [pillars-and-order]: the
pillars and the order they are meant to be said in
word-list -> scorable-rules [the-word-list]: the words to use and
the words to avoid, each with the reason it is on the list
scorable-rules -> try-the-rules [numbered-rules]: the numbered rules
at a version, each with an example that passes and an example that
fails
source-messages -> test-on-buyers [sourced-pillars]: the pillars
with a source under every claim, and any claim still unsourced
marked as unsourced
audience-versions -> test-on-buyers [audience-wording]: the version
each audience gets
try-the-rules -> get-sign-offs [rule-scores]: the sample scored rule
by rule, and the rules the two readers scored differently
test-on-buyers -> get-sign-offs [what-buyers-said]: what each buyer
said, attributed, beside the message it was said about
get-sign-offs -> issue-version [signed-standard]: the signed voice,
tone settings, architecture and word list, at the version the
signers read
issue-version -> tell-the-readers [issued-version]: the numbered
version, what changed in it, and the date it applies from
tell-the-readers -> brief-the-writers [version-for-writers]: the
version and the rules the writing agents have to work to
brief-the-writers -> watch-the-scores [first-pieces]: the first
pieces written under the new version, and the date each one was
scored
watch-the-scores -> record-learnings [scores-by-rule]: the scores by
rule, naming the rules material keeps failing and the rules nobody
could apply
deviations:
source-messages -> build-architecture [claim-with-no-source]: a
claim in a pillar has no source, so the pillar is built again
without it or with the source found
try-the-rules -> scorable-rules [readers-disagree]: two readers
score the same piece differently, so the rule they disagreed on is
written again
test-on-buyers -> build-architecture [buyers-do-not-recognize-it]:
buyers cannot say what the company does, or cannot tell two
pillars apart, so the architecture is built again
get-sign-offs -> scorable-rules [rule-changes]: a signer comes back
with changes to the rules
get-sign-offs -> build-architecture [architecture-changes]: a signer
comes back with changes to the architecture
watch-the-scores -> scorable-rules [rule-nobody-can-apply]: a rule
nobody can apply turns up after the version is issued, so the rule
is written again and goes out as a new version
any -> take-in-position [positioning-changed]: the positioning
changes while the run is open, and <who> says whether the run is
still answering the right question
bindings:
roster: <who holds each role - agents claiming the abstract agents
above, and named people for leadership, legal and the
brand owner>
systems: the standards store (write), the interpretation record
(write), the decision record (write), the source record
(write), the evidence store (write), the CMS (read),
the asset store (read), analytics platforms (read),
search demand data (read),
the notification channel (write)
data: brand guidelines <version>, the approved positioning at its
version, <your claims register>, <your style guide>
<version>
policy:
every rule is written so a scoring agent can return a verdict on it,
and a rule that cannot be scored does not go into the standard
every message in the architecture carries a source recorded against
it
sign-off is a human gate and is never delegated to an agent
anything changed after sign-off goes back through sign-offs
an issued version is never edited. A correction goes out as a new
version, and the version it replaces stays readable
work already in production is judged against the version it started
under, until <who> says otherwise
measures:
cycle time: <target> from the approved positioning to the issued
version
reach: every process that reads the standard told within <days> of
the version being issued
agreement: <target> share of the sample scored the same way by both
readers before the standard issues
quality gate: no version issues unsigned, and no message issues
without its source
```
One run
A simulation of one run
The activities are on the left, whoever is doing the active one is on the right, and the record of the run builds up as it goes.
This run is built from the same rows as the diagram above: the left column is the activity list, the captions are the activity lines, the cast is the roster, and the labels on the wires are what the handoffs say actually passes.
Adoption
What you fill in
51 blanks to fill. Everything else is the process.
this process
from: ref/mkt/brand-voice v1
Copy this line into your own document. It never claims this process is running anywhere; it records which draft yours started from, and it is what lets the catalog tell you when this one changes.
The header. Your own id, an owner, and the date it takes effect. One line records where it came from, and that line is what lets the catalog tell you when this reference process changes.
The roster. Which agent takes each activity, and which person takes each of the human ones. The process already names what it needs, so this is a lookup rather than a design exercise.
The numbers. Dates, budgets, cadences, and the targets in the measures block. Nothing here can be a reference value, because a target nobody chose is a target nobody meets.