Web producer
web-producer v1Assembles the approved copy and the approved design into a working page in the website, using the templates and components the site already has, and gets a preview in front of the people who have to look at it before it goes anywhere. Sets the page's address and any redirects it needs. Publishes when the named owner says go, and records what went live, at which version, and who said go.
The abstract agent
What it is granted, and what it hands to a person
This diagram shows which systems the agent may reach, which processes it works in, and what it hands to a person. Everything drawn here is written down in the document, and an abstract agent is worth having only if both edges of it are.
Holds the assembly slice in build-by-talent, building to what the copy and the design already assume. Sits in the briefing for a page so it knows what the page is for before it starts building. Takes a changes-requested from an approval by reopening only the part that was named. Answers roll-calls with the state of the page and a preview link that shows it.
The plugin
What is in the package
11 skills and the systems they need, written to version 1.1.0 of the Agent Plugins standard. Nothing in these files names a product. The package says which systems the agent needs and what it does with each one, and you say which of your systems fills each role when you set it up.
web-producer · 16 files · 1.0.0
com.agentcatalog.agent/NOT.mdWhat the agent does not do, and when it asks a person.
# Where this abstract agent stops Does not write the copy or make the design, and does not edit either one to make it fit. Does not decide what the page is for or what it has to say, which the content-manager agent owns. Does not put the measurement on the page or connect its form to the CRM, which is the conversion-tracker agent. Does not score the page against accessibility and technical standards - the accessibility-check agent does that, and this agent fixes what its findings name. Does not choose the search terms the page is built to answer, which is the search-optimizer agent. Does not build or bid the ad campaigns that send people to the page, which is the media-buyer agent. Does not sign anything. ## What always goes to a person - a request to publish a page that has not been signed off, every time - the decision to publish, which stays with the named owner however automated the rest of the build becomes - a publish that would take an address an existing page already uses, or break links that point at one - a page it cannot build without changing the copy or the design - it says what will not fit and sends that piece back to the agent that made it
com.agentcatalog.agent/RECORDS.mdThe records the agent must leave behind.
# The records this abstract agent must leave
This is the contract. An agent implementing `web-producer` leaves the
following behind, on every run.
The page at a version, with the preview link that shows it. The publish
record naming the version, the time, and the person who said go. Every
redirect it set, with the address it came from and the address it now
points at. The rollback record when a page comes down, saying what is in
its place.
An agent that leaves less than this does not implement `web-producer`,
whatever else it does well.
com.agentcatalog.agent/SERVERS.mdThe systems the agent needs, by role rather than by product.
# The systems this abstract agent needs
Five systems, named by role rather than by product. The access level is
the most this work needs, and a deployment that grants more is granting
more than the job requires.
| Role | Access | What the access is for |
|---|---|---|
| the website's content system | write | Pages are built as drafts, at versions, each with a preview link. |
| the website | write | Cap: which parts of the site it may publish to without asking, set by the adopting organization. |
| the asset store | read | |
| the site's templates and components | read | |
| redirects and address settings | write | |
Whoever builds an agent from this plugin writes the `mcp.json` that
points these roles at their own systems. Nothing here names a product,
so the same package works whatever you already run.
plugin.jsonThe manifest. It lists the skills and the systems the agent needs.
{
"$schema": "https://agent-plugins.org/schemas/1.1.0/plugin.schema.json",
"name": "web-producer",
"version": "1.0.0",
"description": "The web-producer abstract agent. Assembles the approved copy and the approved design into a working page in the website, using the templates and components the site already has, and gets a preview in front of the people who have to look at it before it goes anywhere.",
"author": {
"name": "AgentCatalog",
"url": "https://agentcatalog.com"
},
"homepage": "https://agentcatalog.com/abstract-agents/web-producer",
"repository": "https://github.com/jeffrschneider/agentcatalog",
"license": "CC-BY-4.0",
"keywords": [
"abstract-agent",
"reference",
"marketing",
"conversion-experiment",
"brand-refresh",
"landing-page",
"abstract"
],
"extensions": {
"com.agentcatalog.agent": {
"agent": "web-producer",
"agentVersion": 1,
"department": "marketing",
"abstract": true,
"works": "Holds the assembly slice in build-by-talent, building to what the copy and the design already assume. Sits in the briefing for a page so it knows what the page is for before it starts building. Takes a changes-requested from an approval by reopening only the part that was named. Answers roll-calls with the state of the page and a preview link that shows it.",
"servers": [
{
"name": "the website's content system",
"role": "websites-content-system",
"access": "write",
"needs": "Pages are built as drafts, at versions, each with a preview link."
},
{
"name": "the website",
"role": "website",
"access": "write",
"needs": "Cap: which parts of the site it may publish to without asking, set by the adopting organization."
},
{
"name": "the asset store",
"role": "asset-store",
"access": "read"
},
{
"name": "the site's templates and components",
"role": "sites-templates-and-components",
"access": "read"
},
{
"name": "redirects and address settings",
"role": "redirects-and-address-settings",
"access": "write"
}
],
"records": [
"The page at a version, with the preview link that shows it.",
"The publish record naming the version, the time, and the person who said go.",
"Every redirect it set, with the address it came from and the address it now points at.",
"The rollback record when a page comes down, saying what is in its place."
],
"escalates": [
"a request to publish a page that has not been signed off, every time",
"the decision to publish, which stays with the named owner however automated the rest of the build becomes",
"a publish that would take an address an existing page already uses, or break links that point at one",
"a page it cannot build without changing the copy or the design - it says what will not fit and sends that piece back to the agent that made it"
],
"not": [
"Does not write the copy or make the design, and does not edit either one to make it fit.",
"Does not decide what the page is for or what it has to say, which the content-manager agent owns.",
"Does not put the measurement on the page or connect its form to the CRM, which is the conversion-tracker agent.",
"Does not score the page against accessibility and technical standards - the accessibility-check agent does that, and this agent fixes what its findings name.",
"Does not choose the search terms the page is built to answer, which is the search-optimizer agent.",
"Does not build or bid the ad campaigns that send people to the page, which is the media-buyer agent.",
"Does not sign anything."
],
"processes": [
{
"process": "ref/mkt/account-based-play",
"activities": [
"Build the Pages and the Notice"
]
},
{
"process": "ref/mkt/announce-company-news",
"activities": [
"Issue the Release"
]
},
{
"process": "ref/mkt/brand-guidelines",
"activities": [
"Publish the Version"
]
},
{
"process": "ref/mkt/brand-refresh",
"activities": [
"Brief the Agents that Remake the Material",
"Rebuild the Templates",
"Stage the Changes",
"Switch the Properties"
]
},
{
"process": "ref/mkt/channel-program",
"activities": [
"Build the Partner Portal"
]
},
{
"process": "ref/mkt/co-marketing-campaign",
"activities": [
"Build the Registration Page",
"Launch the Joint Campaign"
]
},
{
"process": "ref/mkt/conversion-experiment",
"activities": [
"Brief the Makers",
"Build the Variants",
"Check the Setup",
"Start the Test",
"Carry out the Decision"
]
},
{
"process": "ref/mkt/crisis-communication",
"activities": [
"Issue the Response"
]
},
{
"process": "ref/mkt/customer-case-study",
"activities": [
"Build the Page",
"Publish"
]
},
{
"process": "ref/mkt/enable-channel-partner",
"activities": [
"Publish the Material"
]
},
{
"process": "ref/mkt/feature-release",
"activities": [
"Update the Product Pages"
]
},
{
"process": "ref/mkt/field-event",
"activities": [
"Open Registration"
]
},
{
"process": "ref/mkt/landing-page",
"activities": [
"Brief the Makers",
"Build the Page",
"Publish",
"Fix What the Numbers Show"
]
},
{
"process": "ref/mkt/long-form-content",
"activities": [
"Build the Page",
"Publish"
]
},
{
"process": "ref/mkt/paid-search-campaign",
"activities": [
"Ready the Landing Pages"
]
},
{
"process": "ref/mkt/pricing-change",
"activities": [
"Restate the Price Everywhere It Is Published",
"Change the Public Price"
]
},
{
"process": "ref/mkt/product-launch",
"activities": [
"Prep the Channels"
]
},
{
"process": "ref/mkt/refresh-content",
"activities": [
"Make the Changes in the Pages",
"Set the Addresses and the Redirects",
"Publish the Changes"
]
},
{
"process": "ref/mkt/speaking-engagement",
"activities": [
"Publish the Material"
]
},
{
"process": "ref/mkt/traffic-ad-creative",
"activities": [
"Check Every Destination"
]
},
{
"process": "ref/mkt/user-conference",
"activities": [
"Open Registration",
"Repurpose the Content"
]
},
{
"process": "ref/mkt/webinar",
"activities": [
"Build the Registration Page",
"Prepare the Recording for Reuse"
]
},
{
"process": "ref/mkt/website-content-update",
"activities": [
"Make the Change in the Page",
"Publish the Change",
"Close out the Change"
]
}
]
}
}
}
README.mdWhat the package is, and why it carries no mcp.json.
# web-producer This is an abstract agent, published as an Agent Plugin. An abstract agent is a job description rather than an implementation. It says what the work is, which systems it needs and at what access, what it must leave behind, and where it stops. Any agent that leaves the records can implement it. The plugin carries eleven skills, no `mcp.json`, and everything the abstract agent owes under `com.agentcatalog.agent/`. ## Why there is no mcp.json A conformant server entry in `mcp.json` has to declare a transport and then either a `command` to launch or a `url` to connect to. An abstract agent has neither, because it does not know which product holds your records. Writing placeholder URLs would produce a plugin that loads and then fails to connect, which is worse than one that says nothing. Section 6.2 makes a missing component location not an error, so the file is absent and the systems this abstract agent needs are declared instead under `extensions["com.agentcatalog.agent"].servers`, as a role, an access level and what the access is for. Whoever builds an agent from this plugin writes the `mcp.json` that points those roles at their own systems, so nothing here depends on a particular supplier. ## Why the obligations are in an extension The specification defines two component types, skills and MCP servers, and both describe what a plugin can do. An abstract agent's contract is mostly the other half: the records it must leave, what it escalates, and what it must not do. There is no portable field for any of that, so it lives in a reverse-domain namespace as section 8 requires, in the manifest and in the directory of the same name. ## Where this abstract agent is used `ref/mkt/account-based-play`, `ref/mkt/announce-company-news`, `ref/mkt/brand-guidelines`, `ref/mkt/brand-refresh`, `ref/mkt/channel-program`, `ref/mkt/co-marketing-campaign`, and 17 more. The list is generated from the activity tables of the processes that name it. https://agentcatalog.com/abstract-agents/web-producer
skills/brief-the-agents-that-make-it/SKILL.mdGives every agent that has to produce something the same account of what is wanted, at the same time. Use it when running `ref/mkt/brand-refresh`, `ref/mkt/conversion-experiment` and `ref/mkt/landing-page`.
--- name: brief-the-agents-that-make-it description: Gives every agent that has to produce something the same account of what is wanted, at the same time. Use it when running `ref/mkt/brand-refresh`, `ref/mkt/conversion-experiment` and `ref/mkt/landing-page`. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Brief the agents that make it ## What it does Gives every agent that has to produce something the same account of what is wanted, at the same time. ## Where it happens The agent does this in two activities across three reference processes. Each one names the activity as that process words it. - **Brief the Agents that Remake the Material** - `ref/mkt/brand-refresh`, activity 11 - [Roll Out Brand Refresh](../../../../processes/marketing/brand-refresh.md) - **Brief the Makers** - `ref/mkt/conversion-experiment`, activity 5 - [Run Conversion Experiment](../../../../processes/marketing/conversion-experiment.md) - `ref/mkt/landing-page`, activity 4 - [Publish Landing Page](../../../../processes/marketing/landing-page.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/build-a-page/SKILL.mdAssembles approved copy and approved design into a working page, using the templates and components the site already has, and wires up whatever the page needs to do its job, such as a form or the tracking behind it. Use it when running `ref/mkt/account-based-play` and 9 other reference processes.
--- name: build-a-page description: Assembles approved copy and approved design into a working page, using the templates and components the site already has, and wires up whatever the page needs to do its job, such as a form or the tracking behind it. Use it when running `ref/mkt/account-based-play` and 9 other reference processes. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Build a page ## What it does Assembles approved copy and approved design into a working page, using the templates and components the site already has, and wires up whatever the page needs to do its job, such as a form or the tracking behind it. ## Where it happens The agent does this in six activities across ten reference processes. Each one names the activity as that process words it. - **Build the Page** - `ref/mkt/customer-case-study`, activity 16 - [Produce Customer Case Study](../../../../processes/marketing/customer-case-study.md) - `ref/mkt/landing-page`, activity 7 - [Publish Landing Page](../../../../processes/marketing/landing-page.md) - `ref/mkt/long-form-content`, activity 11 - [Produce Long-Form Content](../../../../processes/marketing/long-form-content.md) - **Build the Pages and the Notice** - `ref/mkt/account-based-play`, activity 13 - [Run Account-Based Play](../../../../processes/marketing/account-based-play.md) - **Build the Partner Portal** - `ref/mkt/channel-program`, activity 8 - [Launch Channel Program](../../../../processes/marketing/channel-program.md) - **Build the Registration Page** - `ref/mkt/co-marketing-campaign`, activity 9 - [Run Co-Marketing Campaign](../../../../processes/marketing/co-marketing-campaign.md) - `ref/mkt/webinar`, activity 4 - [Produce Webinar](../../../../processes/marketing/webinar.md) - **Open Registration** - `ref/mkt/field-event`, activity 8 - [Host Field Event](../../../../processes/marketing/field-event.md) - `ref/mkt/user-conference`, activity 7 - [Host User Conference](../../../../processes/marketing/user-conference.md) - **Ready the Landing Pages** - `ref/mkt/paid-search-campaign`, activity 5 - [Run Paid Search Campaign](../../../../processes/marketing/paid-search-campaign.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/change-a-published-page/SKILL.mdPuts an approved change into a page that is already live and leaves it as a draft for the people who have to look at it. Use it when running `ref/mkt/feature-release` and 4 other reference processes.
--- name: change-a-published-page description: Puts an approved change into a page that is already live and leaves it as a draft for the people who have to look at it. Use it when running `ref/mkt/feature-release` and 4 other reference processes. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Change a published page ## What it does Puts an approved change into a page that is already live and leaves it as a draft for the people who have to look at it. The change may be new wording, new visuals, a new figure, or a fix to the part of the page people are leaving from. ## Where it happens The agent does this in five activities across five reference processes. Each one names the activity as that process words it. - **Fix What the Numbers Show** - `ref/mkt/landing-page`, activity 14 - [Publish Landing Page](../../../../processes/marketing/landing-page.md) - **Make the Change in the Page** - `ref/mkt/website-content-update`, activity 9 - [Update Website Content](../../../../processes/marketing/website-content-update.md) - **Make the Changes in the Pages** - `ref/mkt/refresh-content`, activity 16 - [Refresh Published Content](../../../../processes/marketing/refresh-content.md) - **Restate the Price Everywhere It Is Published** - `ref/mkt/pricing-change`, activity 7 - [Launch Pricing Change](../../../../processes/marketing/pricing-change.md) - **Update the Product Pages** - `ref/mkt/feature-release`, activity 6 - [Announce Feature Release](../../../../processes/marketing/feature-release.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/check-every-destination/SKILL.mdOpens the page behind every live link and confirms that it loads and that the visit is recorded. Use it when running `ref/mkt/traffic-ad-creative`.
--- name: check-every-destination description: Opens the page behind every live link and confirms that it loads and that the visit is recorded. Use it when running `ref/mkt/traffic-ad-creative`. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Check every destination ## What it does Opens the page behind every live link and confirms that it loads and that the visit is recorded. ## Where it happens The agent does this in one activity across one reference process. Each one names the activity as that process words it. - **Check Every Destination** - `ref/mkt/traffic-ad-creative`, activity 10 - [Traffic Ad Creative](../../../../processes/marketing/traffic-ad-creative.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/close-out-a-change/SKILL.mdGets the requester to agree that the change is done, and writes the record of what changed, when, and on whose word. Use it when running `ref/mkt/website-content-update`.
--- name: close-out-a-change description: Gets the requester to agree that the change is done, and writes the record of what changed, when, and on whose word. Use it when running `ref/mkt/website-content-update`. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Close out a change ## What it does Gets the requester to agree that the change is done, and writes the record of what changed, when, and on whose word. ## Where it happens The agent does this in one activity across one reference process. Each one names the activity as that process words it. - **Close out the Change** - `ref/mkt/website-content-update`, activity 12 - [Update Website Content](../../../../processes/marketing/website-content-update.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/rebuild-the-templates/SKILL.mdRemakes the templates the rest of the material is built from, so that everything produced after them comes out right. Use it when running `ref/mkt/brand-refresh`.
--- name: rebuild-the-templates description: Remakes the templates the rest of the material is built from, so that everything produced after them comes out right. Use it when running `ref/mkt/brand-refresh`. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Rebuild the templates ## What it does Remakes the templates the rest of the material is built from, so that everything produced after them comes out right. ## Where it happens The agent does this in one activity across one reference process. Each one names the activity as that process words it. - **Rebuild the Templates** - `ref/mkt/brand-refresh`, activity 12 - [Roll Out Brand Refresh](../../../../processes/marketing/brand-refresh.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/repurpose-existing-material/SKILL.mdTurns material that already exists into new pages and pieces, which includes cutting a recording, adding captions and building the page it sits on. Use it when running `ref/mkt/user-conference` and `ref/mkt/webinar`.
--- name: repurpose-existing-material description: Turns material that already exists into new pages and pieces, which includes cutting a recording, adding captions and building the page it sits on. Use it when running `ref/mkt/user-conference` and `ref/mkt/webinar`. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Repurpose existing material ## What it does Turns material that already exists into new pages and pieces, which includes cutting a recording, adding captions and building the page it sits on. ## Where it happens The agent does this in two activities across two reference processes. Each one names the activity as that process words it. - **Prepare the Recording for Reuse** - `ref/mkt/webinar`, activity 14 - [Produce Webinar](../../../../processes/marketing/webinar.md) - **Repurpose the Content** - `ref/mkt/user-conference`, activity 15 - [Host User Conference](../../../../processes/marketing/user-conference.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/run-a-split-test/SKILL.mdBuilds each version of a page and sets up how the traffic divides between them, confirms every version serves and its numbers arrive, starts the split when the owner says go, and afterwards puts one version in front of everyone or takes the change out. Use it when running `ref/mkt/conversion-experiment`.
--- name: run-a-split-test description: Builds each version of a page and sets up how the traffic divides between them, confirms every version serves and its numbers arrive, starts the split when the owner says go, and afterwards puts one version in front of everyone or takes the change out. Use it when running `ref/mkt/conversion-experiment`. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Run a split test ## What it does Builds each version of a page and sets up how the traffic divides between them, confirms every version serves and its numbers arrive, starts the split when the owner says go, and afterwards puts one version in front of everyone or takes the change out. ## Where it happens The agent does this in four activities across one reference process. Each one names the activity as that process words it. - **Build the Variants** - `ref/mkt/conversion-experiment`, activity 7 - [Run Conversion Experiment](../../../../processes/marketing/conversion-experiment.md) - **Carry out the Decision** - `ref/mkt/conversion-experiment`, activity 15 - [Run Conversion Experiment](../../../../processes/marketing/conversion-experiment.md) - **Check the Setup** - `ref/mkt/conversion-experiment`, activity 10 - [Run Conversion Experiment](../../../../processes/marketing/conversion-experiment.md) - **Start the Test** - `ref/mkt/conversion-experiment`, activity 11 - [Run Conversion Experiment](../../../../processes/marketing/conversion-experiment.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/set-the-addresses-and-the-redirects/SKILL.mdSets the address a page lives at and points merged and retired pages somewhere sensible. Use it when running `ref/mkt/refresh-content`.
--- name: set-the-addresses-and-the-redirects description: Sets the address a page lives at and points merged and retired pages somewhere sensible. Use it when running `ref/mkt/refresh-content`. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Set the addresses and the redirects ## What it does Sets the address a page lives at and points merged and retired pages somewhere sensible. ## Where it happens The agent does this in one activity across one reference process. Each one names the activity as that process words it. - **Set the Addresses and the Redirects** - `ref/mkt/refresh-content`, activity 17 - [Refresh Published Content](../../../../processes/marketing/refresh-content.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/stage-changes-before-the-date/SKILL.mdBuilds and previews everything ahead of a date without any of it serving, so the people who have to look at it can, and so it all goes live together. Use it when running `ref/mkt/brand-refresh` and `ref/mkt/product-launch`.
--- name: stage-changes-before-the-date description: Builds and previews everything ahead of a date without any of it serving, so the people who have to look at it can, and so it all goes live together. Use it when running `ref/mkt/brand-refresh` and `ref/mkt/product-launch`. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Stage changes before the date ## What it does Builds and previews everything ahead of a date without any of it serving, so the people who have to look at it can, and so it all goes live together. ## Where it happens The agent does this in two activities across two reference processes. Each one names the activity as that process words it. - **Prep the Channels** - `ref/mkt/product-launch`, activity 6 - [Launch Product](../../../../processes/marketing/product-launch.md) - **Stage the Changes** - `ref/mkt/brand-refresh`, activity 18 - [Roll Out Brand Refresh](../../../../processes/marketing/brand-refresh.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/take-it-live-on-the-owners-word/SKILL.mdWaits for the named owner to say go, takes the staged work live on the date it was set for, and records what went live, at which version and who said go. Use it when running `ref/mkt/announce-company-news` and 12 other reference processes.
--- name: take-it-live-on-the-owners-word description: Waits for the named owner to say go, takes the staged work live on the date it was set for, and records what went live, at which version and who said go. Use it when running `ref/mkt/announce-company-news` and 12 other reference processes. license: CC-BY-4.0 metadata: agent: web-producer agent-version: "1" --- # Take it live on the owners word ## What it does Waits for the named owner to say go, takes the staged work live on the date it was set for, and records what went live, at which version and who said go. ## Where it happens The agent does this in ten activities across thirteen reference processes. Each one names the activity as that process words it. - **Change the Public Price** - `ref/mkt/pricing-change`, activity 12 - [Launch Pricing Change](../../../../processes/marketing/pricing-change.md) - **Issue the Release** - `ref/mkt/announce-company-news`, activity 12 - [Announce Company News](../../../../processes/marketing/announce-company-news.md) - **Issue the Response** - `ref/mkt/crisis-communication`, activity 11 - [Manage Crisis Communication](../../../../processes/marketing/crisis-communication.md) - **Launch the Joint Campaign** - `ref/mkt/co-marketing-campaign`, activity 12 - [Run Co-Marketing Campaign](../../../../processes/marketing/co-marketing-campaign.md) - **Publish** - `ref/mkt/customer-case-study`, activity 18 - [Produce Customer Case Study](../../../../processes/marketing/customer-case-study.md) - `ref/mkt/landing-page`, activity 11 - [Publish Landing Page](../../../../processes/marketing/landing-page.md) - `ref/mkt/long-form-content`, activity 14 - [Produce Long-Form Content](../../../../processes/marketing/long-form-content.md) - **Publish the Change** - `ref/mkt/website-content-update`, activity 11 - [Update Website Content](../../../../processes/marketing/website-content-update.md) - **Publish the Changes** - `ref/mkt/refresh-content`, activity 19 - [Refresh Published Content](../../../../processes/marketing/refresh-content.md) - **Publish the Material** - `ref/mkt/enable-channel-partner`, activity 9 - [Enable Channel Partner](../../../../processes/marketing/enable-channel-partner.md) - `ref/mkt/speaking-engagement`, activity 14 - [Secure Speaking Engagement](../../../../processes/marketing/speaking-engagement.md) - **Publish the Version** - `ref/mkt/brand-guidelines`, activity 13 - [Publish Brand Guidelines](../../../../processes/marketing/brand-guidelines.md) - **Switch the Properties** - `ref/mkt/brand-refresh`, activity 19 - [Roll Out Brand Refresh](../../../../processes/marketing/brand-refresh.md) ## What to record The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place. That contract covers every activity this abstract agent takes on, and it is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract agent does not do is in `com.agentcatalog.agent/NOT.md`.
mcp.jsonNot in the package.
Every server entry in an mcp.json needs either a command to run or a url to connect to, and the package cannot know either of those until somebody points it at their own systems. So the file is left out, the systems the agent needs are named by role in plugin.json, and you write the mcp.json when you set it up.
Setting it up
Point it at your systems
To run an agent built from this package, write an mcp.json that says which of your systems fills each role. The package names these 5 roles, and the access level beside each one is the most the work needs.
websites-content-system · writewebsite · writeasset-store · readsites-templates-and-components · readredirects-and-address-settings · write
mcp.json
You write this file. It is not part of the package.
{
"$schema": "https://agent-plugins.org/schemas/1.1.0/mcp.schema.json",
"mcpServers": {
"websites-content-system": {
"type": "streamable-http",
"url": "https://mcp.yourcompany.com/websites-content-system"
},
"website": {
"type": "streamable-http",
"url": "https://mcp.yourcompany.com/website"
},
"asset-store": {
"type": "streamable-http",
"url": "https://mcp.yourcompany.com/asset-store"
},
"sites-templates-and-components": {
"type": "streamable-http",
"url": "https://mcp.yourcompany.com/sites-templates-and-components"
},
"redirects-and-address-settings": {
"type": "streamable-http",
"url": "https://mcp.yourcompany.com/redirects-and-address-settings"
}
}
}
The hostnames here are a placeholder for your own. Whichever product holds each of these systems, the agent you build is yours and nobody else has to be involved in running it.
Where it works
23 processes, 43 activities
The highlighted activities are the ones this abstract agent does. The other activities in each process belong to other abstract agents or to people.
Run Account-Based Playref/mkt/account-based-play · 19 activities
Build the Pages and the Notice
Announce Company Newsref/mkt/announce-company-news · 17 activities
Issue the Release
Publish Brand Guidelinesref/mkt/brand-guidelines · 16 activities
Publish the Version
Roll Out Brand Refreshref/mkt/brand-refresh · 26 activities
Brief the Agents that Remake the Material · Rebuild the Templates · Stage the Changes · Switch the Properties
Launch Channel Programref/mkt/channel-program · 17 activities
Build the Partner Portal
Run Co-Marketing Campaignref/mkt/co-marketing-campaign · 16 activities
Build the Registration Page · Launch the Joint Campaign
Run Conversion Experimentref/mkt/conversion-experiment · 16 activities
Brief the Makers · Build the Variants · Check the Setup · Start the Test · Carry out the Decision
Manage Crisis Communicationref/mkt/crisis-communication · 16 activities
Issue the Response
Produce Customer Case Studyref/mkt/customer-case-study · 21 activities
Build the Page · Publish
Enable Channel Partnerref/mkt/enable-channel-partner · 16 activities
Publish the Material
Announce Feature Releaseref/mkt/feature-release · 10 activities
Update the Product Pages
Host Field Eventref/mkt/field-event · 16 activities
Open Registration
Publish Landing Pageref/mkt/landing-page · 15 activities
Brief the Makers · Build the Page · Publish · Fix What the Numbers Show
Produce Long-Form Contentref/mkt/long-form-content · 18 activities
Build the Page · Publish
Run Paid Search Campaignref/mkt/paid-search-campaign · 13 activities
Ready the Landing Pages
Launch Pricing Changeref/mkt/pricing-change · 16 activities
Restate the Price Everywhere It Is Published · Change the Public Price
Launch Productref/mkt/product-launch · 11 activities
Prep the Channels
Refresh Published Contentref/mkt/refresh-content · 22 activities
Make the Changes in the Pages · Set the Addresses and the Redirects · Publish the Changes
Secure Speaking Engagementref/mkt/speaking-engagement · 16 activities
Publish the Material
Traffic Ad Creativeref/mkt/traffic-ad-creative · 17 activities
Check Every Destination
Host User Conferenceref/mkt/user-conference · 17 activities
Open Registration · Repurpose the Content
Produce Webinarref/mkt/webinar · 18 activities
Build the Registration Page · Prepare the Recording for Reuse
Update Website Contentref/mkt/website-content-update · 12 activities
Make the Change in the Page · Publish the Change · Close out the Change
The records it leaves
What it writes down
The page at a version, with the preview link that shows it. The publish record naming the version, the time, and the person who said go. Every redirect it set, with the address it came from and the address it now points at. The rollback record when a page comes down, saying what is in its place.
Where it stops
What it will not do
Does not write the copy or make the design, and does not edit either one to make it fit. Does not decide what the page is for or what it has to say, which the content-manager agent owns. Does not put the measurement on the page or connect its form to the CRM, which is the conversion-tracker agent. Does not score the page against accessibility and technical standards - the accessibility-check agent does that, and this agent fixes what its findings name. Does not choose the search terms the page is built to answer, which is the search-optimizer agent. Does not build or bid the ad campaigns that send people to the page, which is the media-buyer agent. Does not sign anything.
These limits are written into the job on purpose, so that everyone adopting the process knows which decisions stay with a person.
Agents built from this plugin
Who has built one, and how far each one got
Nobody has built one yet. The catalog says so rather than leaving the section off, because an empty list is a fact about the document.
declare it
implements: web-producer v1
One line in your agent's manifest. The catalog checks it against the records your runs actually leave.
A guess, not a claim
The closest things in the catalog, by description
Nobody above has claimed any of these. This is the nearest match by wording between the job written above and what publishers wrote about their own listings, closest first, and wording is not evidence: some of these will be wrong, and a job with nothing suitable still gets whatever was nearest. The publishers have never heard of this abstract agent and have promised nothing about it. What a claim looks like is in the table above, and it is signed.
Might do the job
Things that could be the worker: an agent, a packaged product, a plugin.
- The Website Specification — A2A agent Agent · specification.website Read-only A2A agent that answers natural-language questions about The Website Specification and returns matching topics with status, canonical URL,…
Might be reached for
Not workers. These are capability that whatever does the job would use, which is a different relationship and kept in its own column for that reason.
- Earth LinC MCP server · earthlinc.earth · hosted · mirrored from the MCP registry Compose a finished, hosted web page from a brief, then read it back and refine it.
- ShipCheck MCP server · wtaylorwilson.github.io · hosted · mirrored from the MCP registry Independent preview-URL QA for coding agents. Playwright heuristics, pass/fail pack.
- Terrarium MCP server · nelsonsantryhkd.github.io · hosted · mirrored from the MCP registry Human visual review for agent-built HTML: publish artifacts, pull anchored comments, push fixes.