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abstract agent · marketing · 40 processes · plugin 1.0.0

Designer

designer v1

Makes the visual assets: images, layouts, and graphics, at the sizes each platform requires, consistent with the brand's rules. Cuts one design into every aspect ratio a campaign needs, and replaces creative that has gone stale without waiting for a new direction.

The abstract agent

What it is granted, and what it hands to a person

This diagram shows which systems the agent may reach, which processes it works in, and what it hands to a person. Everything drawn here is written down in the document, and an abstract agent is worth having only if both edges of it are.

WORKS INref/mkt/account-based-playref/mkt/advisory-boardref/mkt/announce-company-newsGRANTEDthe asset storewrite — assets land at versions, in every requbrand guidelinesreadlicensed image sourcesread — within the licenses the organization acTHE ABSTRACT AGENTdesignerv1makes the visual assetsHANDS TO A PERSONan image whose usage…it never ships unlicensed worka layout the brand rules…a person decidesMUST FOLLOWbuild-by-talentbake-offbriefingapproval

Holds a specialist slice in build-by-talent - the design carries the character counts and safe areas the copy slice assumes. Sits in briefings, delivers into a bake-off, and takes a changes-requested from an approval.

The plugin

What is in the package

16 skills and the systems they need, written to version 1.1.0 of the Agent Plugins standard. Nothing in these files names a product. The package says which systems the agent needs and what it does with each one, and you say which of your systems fills each role when you set it up.

designer · 21 files · 1.0.0
com.agentcatalog.agent/NOT.mdWhat the agent does not do, and when it asks a person.
# Where this abstract agent stops

Does not write the copy it sets, approve its own work, or publish.

## What always goes to a person

- an image whose usage rights it cannot establish - it never ships
  unlicensed work
- a layout the brand rules and the platform's requirements both refuse
com.agentcatalog.agent/RECORDS.mdThe records the agent must leave behind.
# The records this abstract agent must leave

This is the contract. An agent implementing `designer` leaves the
following behind, on every run.

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

An agent that leaves less than this does not implement `designer`,
whatever else it does well.
com.agentcatalog.agent/SERVERS.mdThe systems the agent needs, by role rather than by product.
# The systems this abstract agent needs

Three systems, named by role rather than by product. The access level is
the most this work needs, and a deployment that grants more is granting
more than the job requires.

| Role | Access | What the access is for |
|---|---|---|
| the asset store | write | Assets land at versions, in every required size. |
| brand guidelines | read |  |
| licensed image sources | read | Within the licenses the organization actually holds. |

Whoever builds an agent from this plugin writes the `mcp.json` that
points these roles at their own systems. Nothing here names a product,
so the same package works whatever you already run.
plugin.jsonThe manifest. It lists the skills and the systems the agent needs.
{
  "$schema": "https://agent-plugins.org/schemas/1.1.0/plugin.schema.json",
  "name": "designer",
  "version": "1.0.0",
  "description": "The designer abstract agent. Makes the visual assets: images, layouts, and graphics, at the sizes each platform requires, consistent with the brand's rules.",
  "author": {
    "name": "AgentCatalog",
    "url": "https://agentcatalog.com"
  },
  "homepage": "https://agentcatalog.com/abstract-agents/designer",
  "repository": "https://github.com/jeffrschneider/agentcatalog",
  "license": "CC-BY-4.0",
  "keywords": [
    "abstract-agent",
    "reference",
    "marketing",
    "brand-identity",
    "brand-guidelines",
    "creative-assets",
    "abstract"
  ],
  "extensions": {
    "com.agentcatalog.agent": {
      "agent": "designer",
      "agentVersion": 1,
      "department": "marketing",
      "abstract": true,
      "works": "Holds a specialist slice in build-by-talent - the design carries the character counts and safe areas the copy slice assumes. Sits in briefings, delivers into a bake-off, and takes a changes-requested from an approval.",
      "servers": [
        {
          "name": "the asset store",
          "role": "asset-store",
          "access": "write",
          "needs": "Assets land at versions, in every required size."
        },
        {
          "name": "brand guidelines",
          "role": "brand-guidelines",
          "access": "read"
        },
        {
          "name": "licensed image sources",
          "role": "licensed-image-sources",
          "access": "read",
          "needs": "Within the licenses the organization actually holds."
        }
      ],
      "records": [
        "Every asset at a version with its sizes, and the license line for anything not made from scratch."
      ],
      "escalates": [
        "an image whose usage rights it cannot establish - it never ships unlicensed work",
        "a layout the brand rules and the platform's requirements both refuse"
      ],
      "not": [
        "Does not write the copy it sets, approve its own work, or publish."
      ],
      "processes": [
        {
          "process": "ref/mkt/account-based-play",
          "activities": [
            "Brief the Makers",
            "Produce the Material"
          ]
        },
        {
          "process": "ref/mkt/advisory-board",
          "activities": [
            "Build the Materials"
          ]
        },
        {
          "process": "ref/mkt/announce-company-news",
          "activities": [
            "Make the Press Materials"
          ]
        },
        {
          "process": "ref/mkt/award-entry",
          "activities": [
            "Assemble the Supporting Material"
          ]
        },
        {
          "process": "ref/mkt/brand-audit",
          "activities": [
            "Read the Set as a Whole"
          ]
        },
        {
          "process": "ref/mkt/brand-guidelines",
          "activities": [
            "Brief the Makers",
            "Produce the Reference Assets",
            "Show the Examples",
            "Clear the Rights",
            "Check the Colors and the Type",
            "Test the Rules on Real Work"
          ]
        },
        {
          "process": "ref/mkt/brand-identity",
          "activities": [
            "Take Stock of the Marks in Use",
            "Set the Identity Brief",
            "Brief the Makers",
            "Draft the Candidate Directions",
            "Build out the System",
            "Clear the Fonts and the Imagery",
            "Test the System in Use",
            "Write the Usage Rules",
            "Issue the Rules and Release the Files"
          ]
        },
        {
          "process": "ref/mkt/brand-refresh",
          "activities": [
            "Brief the Agents that Remake the Material",
            "Rebuild the Templates",
            "Remake the Assets"
          ]
        },
        {
          "process": "ref/mkt/brief-executive-leadership",
          "activities": [
            "Build the Pack"
          ]
        },
        {
          "process": "ref/mkt/brief-industry-analyst",
          "activities": [
            "Brief the Makers",
            "Build the Briefing Material"
          ]
        },
        {
          "process": "ref/mkt/channel-program",
          "activities": [
            "Build the Recruitment Material",
            "Build the Partner Selling Kit"
          ]
        },
        {
          "process": "ref/mkt/co-marketing-campaign",
          "activities": [
            "Brief the Makers",
            "Settle the Joint Direction",
            "Produce the Joint Material"
          ]
        },
        {
          "process": "ref/mkt/competitive-battlecard",
          "activities": [
            "Lay the Card Out"
          ]
        },
        {
          "process": "ref/mkt/conversion-experiment",
          "activities": [
            "Brief the Makers",
            "Produce the Variants"
          ]
        },
        {
          "process": "ref/mkt/creative-assets",
          "activities": [
            "Brief the Makers",
            "Settle on a Direction",
            "Produce the Assets",
            "Size for Every Channel"
          ]
        },
        {
          "process": "ref/mkt/customer-case-study",
          "activities": [
            "Make the Visuals"
          ]
        },
        {
          "process": "ref/mkt/customer-newsletter",
          "activities": [
            "Brief the Makers",
            "Make the Visuals"
          ]
        },
        {
          "process": "ref/mkt/display-retargeting",
          "activities": [
            "Make the Ad Set"
          ]
        },
        {
          "process": "ref/mkt/enable-channel-partner",
          "activities": [
            "Brief the Makers",
            "Produce the Partner Material"
          ]
        },
        {
          "process": "ref/mkt/feature-release",
          "activities": [
            "Show the Feature"
          ]
        },
        {
          "process": "ref/mkt/field-event",
          "activities": [
            "Produce the Invitation and Materials"
          ]
        },
        {
          "process": "ref/mkt/landing-page",
          "activities": [
            "Brief the Makers",
            "Produce the Material",
            "Fix What the Numbers Show"
          ]
        },
        {
          "process": "ref/mkt/long-form-content",
          "activities": [
            "Make the Visuals"
          ]
        },
        {
          "process": "ref/mkt/nurture-sequence",
          "activities": [
            "Brief the Makers",
            "Produce the Messages"
          ]
        },
        {
          "process": "ref/mkt/onboarding-email-program",
          "activities": [
            "Brief the Agents that Act",
            "Make What the Path Needs"
          ]
        },
        {
          "process": "ref/mkt/pitch-earned-media",
          "activities": [
            "Produce the Pitch Materials"
          ]
        },
        {
          "process": "ref/mkt/pricing-change",
          "activities": [
            "Produce What Customers and Sellers Read"
          ]
        },
        {
          "process": "ref/mkt/product-launch",
          "activities": [
            "Produce the Content"
          ]
        },
        {
          "process": "ref/mkt/refresh-content",
          "activities": [
            "Refresh the Visuals"
          ]
        },
        {
          "process": "ref/mkt/sales-enablement-kit",
          "activities": [
            "Brief the Makers",
            "Build the Deck",
            "Write the One-Pager"
          ]
        },
        {
          "process": "ref/mkt/social-campaign",
          "activities": [
            "Brief the Creatives",
            "Settle on a Direction",
            "Produce the Posts"
          ]
        },
        {
          "process": "ref/mkt/speaking-engagement",
          "activities": [
            "Build the Deck",
            "Reuse the Talk"
          ]
        },
        {
          "process": "ref/mkt/test-ad-creative",
          "activities": [
            "Brief the Makers",
            "Produce the Variants"
          ]
        },
        {
          "process": "ref/mkt/trade-show",
          "activities": [
            "Produce the Booth Material",
            "Build the Demonstration"
          ]
        },
        {
          "process": "ref/mkt/traffic-ad-creative",
          "activities": [
            "Cut the Creative to Every Specification",
            "Add the Disclosures Each Market Requires"
          ]
        },
        {
          "process": "ref/mkt/user-conference",
          "activities": [
            "Open Registration"
          ]
        },
        {
          "process": "ref/mkt/video-asset",
          "activities": [
            "Plan the Shots",
            "Make the On-Screen Graphics"
          ]
        },
        {
          "process": "ref/mkt/webinar",
          "activities": [
            "Produce the Promotion Material",
            "Build the Presentation"
          ]
        },
        {
          "process": "ref/mkt/website-content-update",
          "activities": [
            "Refresh the Stale Visuals"
          ]
        },
        {
          "process": "ref/mkt/win-back-campaign",
          "activities": [
            "Brief the Makers",
            "Write the Sequence"
          ]
        }
      ]
    }
  }
}
README.mdWhat the package is, and why it carries no mcp.json.
# designer

This is an abstract agent, published as an Agent Plugin. An abstract
agent is a job description rather than an implementation. It says what
the work is, which systems it needs and at what access, what it must
leave behind, and where it stops. Any agent that leaves the records can
implement it.

The plugin carries sixteen skills, no `mcp.json`, and everything the
abstract agent owes under `com.agentcatalog.agent/`.

## Why there is no mcp.json

A conformant server entry in `mcp.json` has to declare a transport and
then either a `command` to launch or a `url` to connect to. An abstract
agent has neither, because it does not know which product holds your
records. Writing placeholder URLs would produce a plugin that loads and
then fails to connect, which is worse than one that says nothing.

Section 6.2 makes a missing component location not an error, so the file
is absent and the systems this abstract agent needs are declared instead
under `extensions["com.agentcatalog.agent"].servers`, as a role, an
access level and what the access is for. Whoever builds an agent from
this plugin writes the `mcp.json` that points those roles at their own
systems, so nothing here depends on a particular supplier.

## Why the obligations are in an extension

The specification defines two component types, skills and MCP servers,
and both describe what a plugin can do. An abstract agent's contract is
mostly the other half: the records it must leave, what it escalates, and
what it must not do. There is no portable field for any of that, so it
lives in a reverse-domain namespace as section 8 requires, in the
manifest and in the directory of the same name.

## Where this abstract agent is used

`ref/mkt/account-based-play`, `ref/mkt/advisory-board`,
`ref/mkt/announce-company-news`, `ref/mkt/award-entry`,
`ref/mkt/brand-audit`, `ref/mkt/brand-guidelines`, and 34 more. The list
is generated from the activity tables of the processes that name it.

https://agentcatalog.com/abstract-agents/designer
skills/brief-the-makers/SKILL.mdThe agent says what has to be made and by when, so everyone who writes or draws hears the same request at the same time. Use it when running `ref/mkt/account-based-play` and 16 other reference processes.
---
name: brief-the-makers
description: The agent says what has to be made and by when, so everyone who writes or draws hears the same request at the same time. Use it when running `ref/mkt/account-based-play` and 16 other reference processes.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Brief the makers

## What it does

The agent says what has to be made and by when, so everyone who writes
or draws hears the same request at the same time.

## Where it happens

The agent does this in four activities across seventeen reference
processes. Each one names the activity as that process words it.

- **Brief the Agents that Act**
  - `ref/mkt/onboarding-email-program`, activity 5 -
    [Run Onboarding Email Program](../../../../processes/marketing/onboarding-email-program.md)
- **Brief the Agents that Remake the Material**
  - `ref/mkt/brand-refresh`, activity 11 -
    [Roll Out Brand Refresh](../../../../processes/marketing/brand-refresh.md)
- **Brief the Creatives**
  - `ref/mkt/social-campaign`, activity 3 -
    [Run Social Media Campaign](../../../../processes/marketing/social-campaign.md)
- **Brief the Makers**
  - `ref/mkt/account-based-play`, activity 7 -
    [Run Account-Based Play](../../../../processes/marketing/account-based-play.md)
  - `ref/mkt/brand-guidelines`, activity 4 -
    [Publish Brand Guidelines](../../../../processes/marketing/brand-guidelines.md)
  - `ref/mkt/brand-identity`, activity 4 -
    [Develop Brand Identity](../../../../processes/marketing/brand-identity.md)
  - `ref/mkt/brief-industry-analyst`, activity 4 -
    [Brief Industry Analyst](../../../../processes/marketing/brief-industry-analyst.md)
  - `ref/mkt/co-marketing-campaign`, activity 4 -
    [Run Co-Marketing Campaign](../../../../processes/marketing/co-marketing-campaign.md)
  - `ref/mkt/conversion-experiment`, activity 5 -
    [Run Conversion Experiment](../../../../processes/marketing/conversion-experiment.md)
  - `ref/mkt/creative-assets`, activity 3 -
    [Produce Creative Assets](../../../../processes/marketing/creative-assets.md)
  - `ref/mkt/customer-newsletter`, activity 5 -
    [Publish Customer Newsletter](../../../../processes/marketing/customer-newsletter.md)
  - `ref/mkt/enable-channel-partner`, activity 6 -
    [Enable Channel Partner](../../../../processes/marketing/enable-channel-partner.md)
  - `ref/mkt/landing-page`, activity 4 -
    [Publish Landing Page](../../../../processes/marketing/landing-page.md)
  - `ref/mkt/nurture-sequence`, activity 6 -
    [Build Nurture Sequence](../../../../processes/marketing/nurture-sequence.md)
  - `ref/mkt/sales-enablement-kit`, activity 6 -
    [Produce Sales Enablement Kit](../../../../processes/marketing/sales-enablement-kit.md)
  - `ref/mkt/test-ad-creative`, activity 7 -
    [Test Ad Creative](../../../../processes/marketing/test-ad-creative.md)
  - `ref/mkt/win-back-campaign`, activity 7 -
    [Run Win-Back Campaign](../../../../processes/marketing/win-back-campaign.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/build-a-deck-or-a-document/SKILL.mdThe agent lays out the decks, packs, one-pagers and kits that a person presents or hands over, arranged so the reader finds what they need while they are using it. Use it when running `ref/mkt/advisory-board` and 12 other reference processes.
---
name: build-a-deck-or-a-document
description: The agent lays out the decks, packs, one-pagers and kits that a person presents or hands over, arranged so the reader finds what they need while they are using it. Use it when running `ref/mkt/advisory-board` and 12 other reference processes.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Build a deck or a document

## What it does

The agent lays out the decks, packs, one-pagers and kits that a person
presents or hands over, arranged so the reader finds what they need
while they are using it.

## Where it happens

The agent does this in fourteen activities across thirteen reference
processes. Each one names the activity as that process words it.

- **Assemble the Supporting Material**
  - `ref/mkt/award-entry`, activity 10 -
    [Submit Award Entry](../../../../processes/marketing/award-entry.md)
- **Build the Briefing Material**
  - `ref/mkt/brief-industry-analyst`, activity 7 -
    [Brief Industry Analyst](../../../../processes/marketing/brief-industry-analyst.md)
- **Build the Deck**
  - `ref/mkt/sales-enablement-kit`, activity 7 -
    [Produce Sales Enablement Kit](../../../../processes/marketing/sales-enablement-kit.md)
  - `ref/mkt/speaking-engagement`, activity 8 -
    [Secure Speaking Engagement](../../../../processes/marketing/speaking-engagement.md)
- **Build the Materials**
  - `ref/mkt/advisory-board`, activity 7 -
    [Convene Customer Advisory Board](../../../../processes/marketing/advisory-board.md)
- **Build the Pack**
  - `ref/mkt/brief-executive-leadership`, activity 12 -
    [Brief Executive Leadership](../../../../processes/marketing/brief-executive-leadership.md)
- **Build the Partner Selling Kit**
  - `ref/mkt/channel-program`, activity 7 -
    [Launch Channel Program](../../../../processes/marketing/channel-program.md)
- **Build the Presentation**
  - `ref/mkt/webinar`, activity 10 -
    [Produce Webinar](../../../../processes/marketing/webinar.md)
- **Build the Recruitment Material**
  - `ref/mkt/channel-program`, activity 6 -
    [Launch Channel Program](../../../../processes/marketing/channel-program.md)
- **Lay the Card Out**
  - `ref/mkt/competitive-battlecard`, activity 9 -
    [Refresh Competitive Battlecard](../../../../processes/marketing/competitive-battlecard.md)
- **Make the Press Materials**
  - `ref/mkt/announce-company-news`, activity 9 -
    [Announce Company News](../../../../processes/marketing/announce-company-news.md)
- **Produce What Customers and Sellers Read**
  - `ref/mkt/pricing-change`, activity 6 -
    [Launch Pricing Change](../../../../processes/marketing/pricing-change.md)
- **Produce the Partner Material**
  - `ref/mkt/enable-channel-partner`, activity 7 -
    [Enable Channel Partner](../../../../processes/marketing/enable-channel-partner.md)
- **Produce the Pitch Materials**
  - `ref/mkt/pitch-earned-media`, activity 6 -
    [Pitch Earned Media](../../../../processes/marketing/pitch-earned-media.md)
- **Write the One-Pager**
  - `ref/mkt/sales-enablement-kit`, activity 8 -
    [Produce Sales Enablement Kit](../../../../processes/marketing/sales-enablement-kit.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/build-the-sign-up-pages/SKILL.mdThe agent builds the registration site and the sign-up form for an event, ready for the agents that put it live. Use it when running `ref/mkt/user-conference`.
---
name: build-the-sign-up-pages
description: The agent builds the registration site and the sign-up form for an event, ready for the agents that put it live. Use it when running `ref/mkt/user-conference`.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Build the sign up pages

## What it does

The agent builds the registration site and the sign-up form for an
event, ready for the agents that put it live.

## Where it happens

The agent does this in one activity across one reference process. Each
one names the activity as that process words it.

- **Open Registration**
  - `ref/mkt/user-conference`, activity 7 -
    [Host User Conference](../../../../processes/marketing/user-conference.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/check-the-palette-and-the-type/SKILL.mdThe agent reads the color palette and the type against the accessibility rules and says which combinations fail. Use it when running `ref/mkt/brand-guidelines`.
---
name: check-the-palette-and-the-type
description: The agent reads the color palette and the type against the accessibility rules and says which combinations fail. Use it when running `ref/mkt/brand-guidelines`.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Check the palette and the type

## What it does

The agent reads the color palette and the type against the accessibility
rules and says which combinations fail.

## Where it happens

The agent does this in one activity across one reference process. Each
one names the activity as that process words it.

- **Check the Colors and the Type**
  - `ref/mkt/brand-guidelines`, activity 9 -
    [Publish Brand Guidelines](../../../../processes/marketing/brand-guidelines.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/clear-the-rights/SKILL.mdThe agent confirms that every typeface, image and piece of footage is licensed for the use it is going into, and that the licence reaches everyone who will be given the files. Use it when running `ref/mkt/brand-guidelines` and `ref/mkt/brand-identity`.
---
name: clear-the-rights
description: The agent confirms that every typeface, image and piece of footage is licensed for the use it is going into, and that the licence reaches everyone who will be given the files. Use it when running `ref/mkt/brand-guidelines` and `ref/mkt/brand-identity`.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Clear the rights

## What it does

The agent confirms that every typeface, image and piece of footage is
licensed for the use it is going into, and that the licence reaches
everyone who will be given the files.

## Where it happens

The agent does this in two activities across two reference processes.
Each one names the activity as that process words it.

- **Clear the Fonts and the Imagery**
  - `ref/mkt/brand-identity`, activity 11 -
    [Develop Brand Identity](../../../../processes/marketing/brand-identity.md)
- **Clear the Rights**
  - `ref/mkt/brand-guidelines`, activity 8 -
    [Publish Brand Guidelines](../../../../processes/marketing/brand-guidelines.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/cut-one-master-into-every-version/SKILL.mdThe agent takes one approved piece and produces every size, length and cut the destinations require, including any line a particular market has to carry. Use it when running `ref/mkt/creative-assets`, `ref/mkt/speaking-engagement` and `ref/mkt/traffic-ad-creative`.
---
name: cut-one-master-into-every-version
description: The agent takes one approved piece and produces every size, length and cut the destinations require, including any line a particular market has to carry. Use it when running `ref/mkt/creative-assets`, `ref/mkt/speaking-engagement` and `ref/mkt/traffic-ad-creative`.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Cut one master into every version

## What it does

The agent takes one approved piece and produces every size, length and
cut the destinations require, including any line a particular market has
to carry.

## Where it happens

The agent does this in four activities across three reference processes.
Each one names the activity as that process words it.

- **Add the Disclosures Each Market Requires**
  - `ref/mkt/traffic-ad-creative`, activity 6 -
    [Traffic Ad Creative](../../../../processes/marketing/traffic-ad-creative.md)
- **Cut the Creative to Every Specification**
  - `ref/mkt/traffic-ad-creative`, activity 4 -
    [Traffic Ad Creative](../../../../processes/marketing/traffic-ad-creative.md)
- **Reuse the Talk**
  - `ref/mkt/speaking-engagement`, activity 13 -
    [Secure Speaking Engagement](../../../../processes/marketing/speaking-engagement.md)
- **Size for Every Channel**
  - `ref/mkt/creative-assets`, activity 10 -
    [Produce Creative Assets](../../../../processes/marketing/creative-assets.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/design-the-identity-system/SKILL.mdThe agent says which surfaces the identity has to cover and what the system has to do, then draws out the logo, color, type, imagery and layout that make it work across all of them. Use it when running `ref/mkt/brand-identity`.
---
name: design-the-identity-system
description: The agent says which surfaces the identity has to cover and what the system has to do, then draws out the logo, color, type, imagery and layout that make it work across all of them. Use it when running `ref/mkt/brand-identity`.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Design the identity system

## What it does

The agent says which surfaces the identity has to cover and what the
system has to do, then draws out the logo, color, type, imagery and
layout that make it work across all of them.

## Where it happens

The agent does this in two activities across one reference process. Each
one names the activity as that process words it.

- **Build out the System**
  - `ref/mkt/brand-identity`, activity 10 -
    [Develop Brand Identity](../../../../processes/marketing/brand-identity.md)
- **Set the Identity Brief**
  - `ref/mkt/brand-identity`, activity 3 -
    [Develop Brand Identity](../../../../processes/marketing/brand-identity.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/make-the-campaign-material/SKILL.mdThe agent makes the images, layouts, copy and video a campaign runs on, built to the direction that was agreed and to the brand's rules. Use it when running `ref/mkt/account-based-play` and 16 other reference processes.
---
name: make-the-campaign-material
description: The agent makes the images, layouts, copy and video a campaign runs on, built to the direction that was agreed and to the brand's rules. Use it when running `ref/mkt/account-based-play` and 16 other reference processes.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Make the campaign material

## What it does

The agent makes the images, layouts, copy and video a campaign runs on,
built to the direction that was agreed and to the brand's rules.

## Where it happens

The agent does this in thirteen activities across seventeen reference
processes. Each one names the activity as that process words it.

- **Make What the Path Needs**
  - `ref/mkt/onboarding-email-program`, activity 6 -
    [Run Onboarding Email Program](../../../../processes/marketing/onboarding-email-program.md)
- **Make the Ad Set**
  - `ref/mkt/display-retargeting`, activity 9 -
    [Run Display Retargeting Campaign](../../../../processes/marketing/display-retargeting.md)
- **Make the Visuals**
  - `ref/mkt/customer-case-study`, activity 13 -
    [Produce Customer Case Study](../../../../processes/marketing/customer-case-study.md)
  - `ref/mkt/customer-newsletter`, activity 7 -
    [Publish Customer Newsletter](../../../../processes/marketing/customer-newsletter.md)
  - `ref/mkt/long-form-content`, activity 9 -
    [Produce Long-Form Content](../../../../processes/marketing/long-form-content.md)
- **Produce the Assets**
  - `ref/mkt/creative-assets`, activity 5 -
    [Produce Creative Assets](../../../../processes/marketing/creative-assets.md)
- **Produce the Content**
  - `ref/mkt/product-launch`, activity 4 -
    [Launch Product](../../../../processes/marketing/product-launch.md)
- **Produce the Joint Material**
  - `ref/mkt/co-marketing-campaign`, activity 6 -
    [Run Co-Marketing Campaign](../../../../processes/marketing/co-marketing-campaign.md)
- **Produce the Material**
  - `ref/mkt/account-based-play`, activity 8 -
    [Run Account-Based Play](../../../../processes/marketing/account-based-play.md)
  - `ref/mkt/landing-page`, activity 5 -
    [Publish Landing Page](../../../../processes/marketing/landing-page.md)
- **Produce the Messages**
  - `ref/mkt/nurture-sequence`, activity 7 -
    [Build Nurture Sequence](../../../../processes/marketing/nurture-sequence.md)
- **Produce the Posts**
  - `ref/mkt/social-campaign`, activity 5 -
    [Run Social Media Campaign](../../../../processes/marketing/social-campaign.md)
- **Produce the Promotion Material**
  - `ref/mkt/webinar`, activity 5 -
    [Produce Webinar](../../../../processes/marketing/webinar.md)
- **Produce the Variants**
  - `ref/mkt/conversion-experiment`, activity 6 -
    [Run Conversion Experiment](../../../../processes/marketing/conversion-experiment.md)
  - `ref/mkt/test-ad-creative`, activity 8 -
    [Test Ad Creative](../../../../processes/marketing/test-ad-creative.md)
- **Show the Feature**
  - `ref/mkt/feature-release`, activity 4 -
    [Announce Feature Release](../../../../processes/marketing/feature-release.md)
- **Write the Sequence**
  - `ref/mkt/win-back-campaign`, activity 8 -
    [Run Win-Back Campaign](../../../../processes/marketing/win-back-campaign.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/make-the-material-for-a-physical-space/SKILL.md"The agent makes what people see at an event: the signage, the handouts, the screen loop, the badges, and what a visitor is shown when they stop at the stand. Use it when running `ref/mkt/field-event` and `ref/mkt/trade-show`."
---
name: make-the-material-for-a-physical-space
description: "The agent makes what people see at an event: the signage, the handouts, the screen loop, the badges, and what a visitor is shown when they stop at the stand. Use it when running `ref/mkt/field-event` and `ref/mkt/trade-show`."
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Make the material for a physical space

## What it does

The agent makes what people see at an event: the signage, the handouts,
the screen loop, the badges, and what a visitor is shown when they stop
at the stand.

## Where it happens

The agent does this in three activities across two reference processes.
Each one names the activity as that process words it.

- **Build the Demonstration**
  - `ref/mkt/trade-show`, activity 6 -
    [Exhibit at Trade Show](../../../../processes/marketing/trade-show.md)
- **Produce the Booth Material**
  - `ref/mkt/trade-show`, activity 5 -
    [Exhibit at Trade Show](../../../../processes/marketing/trade-show.md)
- **Produce the Invitation and Materials**
  - `ref/mkt/field-event`, activity 6 -
    [Host Field Event](../../../../processes/marketing/field-event.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/make-the-reference-files-and-templates/SKILL.md"The agent produces the master files everyone else builds from: the marks, colors and type at every size, and the page, email and document templates. Use it when running `ref/mkt/brand-guidelines` and `ref/mkt/brand-refresh`."
---
name: make-the-reference-files-and-templates
description: "The agent produces the master files everyone else builds from: the marks, colors and type at every size, and the page, email and document templates. Use it when running `ref/mkt/brand-guidelines` and `ref/mkt/brand-refresh`."
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Make the reference files and templates

## What it does

The agent produces the master files everyone else builds from: the
marks, colors and type at every size, and the page, email and document
templates.

## Where it happens

The agent does this in two activities across two reference processes.
Each one names the activity as that process words it.

- **Produce the Reference Assets**
  - `ref/mkt/brand-guidelines`, activity 6 -
    [Publish Brand Guidelines](../../../../processes/marketing/brand-guidelines.md)
- **Rebuild the Templates**
  - `ref/mkt/brand-refresh`, activity 12 -
    [Roll Out Brand Refresh](../../../../processes/marketing/brand-refresh.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/make-the-video-graphics/SKILL.mdThe agent lists every shot and where it comes from, and makes the titles, lower thirds, motion and end card that go over the footage. Use it when running `ref/mkt/video-asset`.
---
name: make-the-video-graphics
description: The agent lists every shot and where it comes from, and makes the titles, lower thirds, motion and end card that go over the footage. Use it when running `ref/mkt/video-asset`.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Make the video graphics

## What it does

The agent lists every shot and where it comes from, and makes the
titles, lower thirds, motion and end card that go over the footage.

## Where it happens

The agent does this in two activities across one reference process. Each
one names the activity as that process words it.

- **Make the On-Screen Graphics**
  - `ref/mkt/video-asset`, activity 7 -
    [Produce Video Asset](../../../../processes/marketing/video-asset.md)
- **Plan the Shots**
  - `ref/mkt/video-asset`, activity 3 -
    [Produce Video Asset](../../../../processes/marketing/video-asset.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/remake-what-has-stopped-working/SKILL.mdThe agent replaces material that has gone wrong or gone stale, whether the numbers show people leaving a page, a change has made a screenshot wrong, or a new identity means every asset has to be made again at every size in use. Use it when running `ref/mkt/brand-refresh` and 3 other reference processes.
---
name: remake-what-has-stopped-working
description: The agent replaces material that has gone wrong or gone stale, whether the numbers show people leaving a page, a change has made a screenshot wrong, or a new identity means every asset has to be made again at every size in use. Use it when running `ref/mkt/brand-refresh` and 3 other reference processes.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Remake what has stopped working

## What it does

The agent replaces material that has gone wrong or gone stale, whether
the numbers show people leaving a page, a change has made a screenshot
wrong, or a new identity means every asset has to be made again at every
size in use.

## Where it happens

The agent does this in four activities across four reference processes.
Each one names the activity as that process words it.

- **Fix What the Numbers Show**
  - `ref/mkt/landing-page`, activity 14 -
    [Publish Landing Page](../../../../processes/marketing/landing-page.md)
- **Refresh the Stale Visuals**
  - `ref/mkt/website-content-update`, activity 6 -
    [Update Website Content](../../../../processes/marketing/website-content-update.md)
- **Refresh the Visuals**
  - `ref/mkt/refresh-content`, activity 14 -
    [Refresh Published Content](../../../../processes/marketing/refresh-content.md)
- **Remake the Assets**
  - `ref/mkt/brand-refresh`, activity 13 -
    [Roll Out Brand Refresh](../../../../processes/marketing/brand-refresh.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/settle-on-a-direction/SKILL.mdThe agent works up two or three directions with the case for each, and weighs them until one is worth backing. Use it when running `ref/mkt/brand-identity` and 3 other reference processes.
---
name: settle-on-a-direction
description: The agent works up two or three directions with the case for each, and weighs them until one is worth backing. Use it when running `ref/mkt/brand-identity` and 3 other reference processes.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Settle on a direction

## What it does

The agent works up two or three directions with the case for each, and
weighs them until one is worth backing. Where two organizations are
putting their name on the same work, it settles the one direction both
will stand behind.

## Where it happens

The agent does this in three activities across four reference processes.
Each one names the activity as that process words it.

- **Draft the Candidate Directions**
  - `ref/mkt/brand-identity`, activity 5 -
    [Develop Brand Identity](../../../../processes/marketing/brand-identity.md)
- **Settle on a Direction**
  - `ref/mkt/creative-assets`, activity 4 -
    [Produce Creative Assets](../../../../processes/marketing/creative-assets.md)
  - `ref/mkt/social-campaign`, activity 4 -
    [Run Social Media Campaign](../../../../processes/marketing/social-campaign.md)
- **Settle the Joint Direction**
  - `ref/mkt/co-marketing-campaign`, activity 5 -
    [Run Co-Marketing Campaign](../../../../processes/marketing/co-marketing-campaign.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/take-stock-of-the-marks-in-use/SKILL.mdThe agent lists the marks, colors, type and files the organization is using today, and where each one came from. Use it when running `ref/mkt/brand-identity`.
---
name: take-stock-of-the-marks-in-use
description: The agent lists the marks, colors, type and files the organization is using today, and where each one came from. Use it when running `ref/mkt/brand-identity`.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Take stock of the marks in use

## What it does

The agent lists the marks, colors, type and files the organization is
using today, and where each one came from.

## Where it happens

The agent does this in one activity across one reference process. Each
one names the activity as that process words it.

- **Take Stock of the Marks in Use**
  - `ref/mkt/brand-identity`, activity 2 -
    [Develop Brand Identity](../../../../processes/marketing/brand-identity.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/test-the-system-on-real-work/SKILL.mdThe agent builds real work from the system and from the rules as drafted, scores what comes out, and reads a whole set together to see whether it holds up as one company. Use it when running `ref/mkt/brand-audit`, `ref/mkt/brand-guidelines` and `ref/mkt/brand-identity`.
---
name: test-the-system-on-real-work
description: The agent builds real work from the system and from the rules as drafted, scores what comes out, and reads a whole set together to see whether it holds up as one company. Use it when running `ref/mkt/brand-audit`, `ref/mkt/brand-guidelines` and `ref/mkt/brand-identity`.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Test the system on real work

## What it does

The agent builds real work from the system and from the rules as
drafted, scores what comes out, and reads a whole set together to see
whether it holds up as one company.

## Where it happens

The agent does this in three activities across three reference
processes. Each one names the activity as that process words it.

- **Read the Set as a Whole**
  - `ref/mkt/brand-audit`, activity 8 -
    [Conduct Brand Audit](../../../../processes/marketing/brand-audit.md)
- **Test the Rules on Real Work**
  - `ref/mkt/brand-guidelines`, activity 10 -
    [Publish Brand Guidelines](../../../../processes/marketing/brand-guidelines.md)
- **Test the System in Use**
  - `ref/mkt/brand-identity`, activity 12 -
    [Develop Brand Identity](../../../../processes/marketing/brand-identity.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
skills/write-and-release-the-usage-rules/SKILL.mdThe agent writes down how the identity is used, covering clear space, sizes, color values and what counts as misuse, with a passing and a failing example under each rule. Use it when running `ref/mkt/brand-guidelines` and `ref/mkt/brand-identity`.
---
name: write-and-release-the-usage-rules
description: The agent writes down how the identity is used, covering clear space, sizes, color values and what counts as misuse, with a passing and a failing example under each rule. Use it when running `ref/mkt/brand-guidelines` and `ref/mkt/brand-identity`.
license: CC-BY-4.0
metadata:
  agent: designer
  agent-version: "1"
---

# Write and release the usage rules

## What it does

The agent writes down how the identity is used, covering clear space,
sizes, color values and what counts as misuse, with a passing and a
failing example under each rule. The rules and the files go out together
at a version.

## Where it happens

The agent does this in three activities across two reference processes.
Each one names the activity as that process words it.

- **Issue the Rules and Release the Files**
  - `ref/mkt/brand-identity`, activity 15 -
    [Develop Brand Identity](../../../../processes/marketing/brand-identity.md)
- **Show the Examples**
  - `ref/mkt/brand-guidelines`, activity 7 -
    [Publish Brand Guidelines](../../../../processes/marketing/brand-guidelines.md)
- **Write the Usage Rules**
  - `ref/mkt/brand-identity`, activity 13 -
    [Develop Brand Identity](../../../../processes/marketing/brand-identity.md)

## What to record

Every asset at a version with its sizes, and the license line for
anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it
is repeated in `com.agentcatalog.agent/RECORDS.md`. What the abstract
agent does not do is in `com.agentcatalog.agent/NOT.md`.
mcp.jsonNot in the package.

Every server entry in an mcp.json needs either a command to run or a url to connect to, and the package cannot know either of those until somebody points it at their own systems. So the file is left out, the systems the agent needs are named by role in plugin.json, and you write the mcp.json when you set it up.

Setting it up

Point it at your systems

To run an agent built from this package, write an mcp.json that says which of your systems fills each role. The package names these 3 roles, and the access level beside each one is the most the work needs.

asset-store · writebrand-guidelines · readlicensed-image-sources · read
mcp.json You write this file. It is not part of the package.
{
  "$schema": "https://agent-plugins.org/schemas/1.1.0/mcp.schema.json",
  "mcpServers": {
    "asset-store": {
      "type": "streamable-http",
      "url": "https://mcp.yourcompany.com/asset-store"
    },
    "brand-guidelines": {
      "type": "streamable-http",
      "url": "https://mcp.yourcompany.com/brand-guidelines"
    },
    "licensed-image-sources": {
      "type": "streamable-http",
      "url": "https://mcp.yourcompany.com/licensed-image-sources"
    }
  }
}

The hostnames here are a placeholder for your own. Whichever product holds each of these systems, the agent you build is yours and nobody else has to be involved in running it.

Where it works

40 processes, 81 activities

The highlighted activities are the ones this abstract agent does. The other activities in each process belong to other abstract agents or to people.

Run Account-Based Playref/mkt/account-based-play · 19 activities
12345678910111213141516171819

Brief the Makers · Produce the Material

Convene Customer Advisory Boardref/mkt/advisory-board · 16 activities
12345678910111213141516

Build the Materials

Announce Company Newsref/mkt/announce-company-news · 17 activities
1234567891011121314151617

Make the Press Materials

Submit Award Entryref/mkt/award-entry · 16 activities
12345678910111213141516

Assemble the Supporting Material

Conduct Brand Auditref/mkt/brand-audit · 17 activities
1234567891011121314151617

Read the Set as a Whole

Publish Brand Guidelinesref/mkt/brand-guidelines · 16 activities
12345678910111213141516

Brief the Makers · Produce the Reference Assets · Show the Examples · Clear the Rights · Check the Colors and the Type · Test the Rules on Real Work

Develop Brand Identityref/mkt/brand-identity · 16 activities
12345678910111213141516

Take Stock of the Marks in Use · Set the Identity Brief · Brief the Makers · Draft the Candidate Directions · Build out the System · Clear the Fonts and the Imagery · Test the System in Use · Write the Usage Rules · Issue the Rules and Release the Files

Roll Out Brand Refreshref/mkt/brand-refresh · 26 activities
1234567891011121314151617181920212223242526

Brief the Agents that Remake the Material · Rebuild the Templates · Remake the Assets

Brief Executive Leadershipref/mkt/brief-executive-leadership · 20 activities
1234567891011121314151617181920

Build the Pack

Brief Industry Analystref/mkt/brief-industry-analyst · 17 activities
1234567891011121314151617

Brief the Makers · Build the Briefing Material

Launch Channel Programref/mkt/channel-program · 17 activities
1234567891011121314151617

Build the Recruitment Material · Build the Partner Selling Kit

Run Co-Marketing Campaignref/mkt/co-marketing-campaign · 16 activities
12345678910111213141516

Brief the Makers · Settle the Joint Direction · Produce the Joint Material

Refresh Competitive Battlecardref/mkt/competitive-battlecard · 16 activities
12345678910111213141516

Lay the Card Out

Run Conversion Experimentref/mkt/conversion-experiment · 16 activities
12345678910111213141516

Brief the Makers · Produce the Variants

Produce Creative Assetsref/mkt/creative-assets · 12 activities
123456789101112

Brief the Makers · Settle on a Direction · Produce the Assets · Size for Every Channel

Produce Customer Case Studyref/mkt/customer-case-study · 21 activities
123456789101112131415161718192021

Make the Visuals

Publish Customer Newsletterref/mkt/customer-newsletter · 17 activities
1234567891011121314151617

Brief the Makers · Make the Visuals

Run Display Retargeting Campaignref/mkt/display-retargeting · 16 activities
12345678910111213141516

Make the Ad Set

Enable Channel Partnerref/mkt/enable-channel-partner · 16 activities
12345678910111213141516

Brief the Makers · Produce the Partner Material

Announce Feature Releaseref/mkt/feature-release · 10 activities
12345678910

Show the Feature

Host Field Eventref/mkt/field-event · 16 activities
12345678910111213141516

Produce the Invitation and Materials

Publish Landing Pageref/mkt/landing-page · 15 activities
123456789101112131415

Brief the Makers · Produce the Material · Fix What the Numbers Show

Produce Long-Form Contentref/mkt/long-form-content · 18 activities
123456789101112131415161718

Make the Visuals

Build Nurture Sequenceref/mkt/nurture-sequence · 16 activities
12345678910111213141516

Brief the Makers · Produce the Messages

Run Onboarding Email Programref/mkt/onboarding-email-program · 14 activities
1234567891011121314

Brief the Agents that Act · Make What the Path Needs

Pitch Earned Mediaref/mkt/pitch-earned-media · 15 activities
123456789101112131415

Produce the Pitch Materials

Launch Pricing Changeref/mkt/pricing-change · 16 activities
12345678910111213141516

Produce What Customers and Sellers Read

Launch Productref/mkt/product-launch · 11 activities
1234567891011

Produce the Content

Refresh Published Contentref/mkt/refresh-content · 22 activities
12345678910111213141516171819202122

Refresh the Visuals

Produce Sales Enablement Kitref/mkt/sales-enablement-kit · 16 activities
12345678910111213141516

Brief the Makers · Build the Deck · Write the One-Pager

Run Social Media Campaignref/mkt/social-campaign · 13 activities
12345678910111213

Brief the Creatives · Settle on a Direction · Produce the Posts

Secure Speaking Engagementref/mkt/speaking-engagement · 16 activities
12345678910111213141516

Build the Deck · Reuse the Talk

Test Ad Creativeref/mkt/test-ad-creative · 18 activities
123456789101112131415161718

Brief the Makers · Produce the Variants

Exhibit at Trade Showref/mkt/trade-show · 16 activities
12345678910111213141516

Produce the Booth Material · Build the Demonstration

Traffic Ad Creativeref/mkt/traffic-ad-creative · 17 activities
1234567891011121314151617

Cut the Creative to Every Specification · Add the Disclosures Each Market Requires

Host User Conferenceref/mkt/user-conference · 17 activities
1234567891011121314151617

Open Registration

Produce Video Assetref/mkt/video-asset · 15 activities
123456789101112131415

Plan the Shots · Make the On-Screen Graphics

Produce Webinarref/mkt/webinar · 18 activities
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Produce the Promotion Material · Build the Presentation

Update Website Contentref/mkt/website-content-update · 12 activities
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Refresh the Stale Visuals

Run Win-Back Campaignref/mkt/win-back-campaign · 20 activities
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Brief the Makers · Write the Sequence

The records it leaves

What it writes down

Every asset at a version with its sizes, and the license line for anything not made from scratch.

Where it stops

What it will not do

Does not write the copy it sets, approve its own work, or publish.

These limits are written into the job on purpose, so that everyone adopting the process knows which decisions stay with a person.

Agents built from this plugin

Who has built one, and how far each one got

Nobody has built one yet. The catalog says so rather than leaving the section off, because an empty list is a fact about the document.

declare it implements: designer v1 One line in your agent's manifest. The catalog checks it against the records your runs actually leave.
A guess, not a claim

The closest things in the catalog, by description

Nobody above has claimed any of these. This is the nearest match by wording between the job written above and what publishers wrote about their own listings, closest first, and wording is not evidence: some of these will be wrong, and a job with nothing suitable still gets whatever was nearest. The publishers have never heard of this abstract agent and have promised nothing about it. What a claim looks like is in the table above, and it is signed.

Might be reached for

Not workers. These are capability that whatever does the job would use, which is a different relationship and kept in its own column for that reason.

  • PixelDrive MCP server · pixeldrive.pro · hosted · mirrored from the MCP registry Generate branded images at scale: design templates and render them to PNGs by prompt.
  • Skew MCP server · skew.site · hosted · mirrored from the MCP registry Authored design service: one-of-one landing pages, pitch decks, and research-grounded briefs.
  • Media Generator — Images, Videos & Audios MCP server · saifs.ai · hosted · mirrored from the MCP registry Generate marketing images, videos and audios for campaigns, product content, and brand assets.