Generate your brand in-agent, then keep tokens, components, and copy on-brand over MCP.
What it says
The record the registry holds
How you get it
There is no address to call. This one is a package you install and run yourself, wherever your assistant runs.
@variel/mcp-server · npm · 0.1.0
the recordCopied from the official MCP registry, exactly as it holds it.
{
"server": {
"$schema": "https://static.modelcontextprotocol.io/schemas/2025-12-11/server.schema.json",
"name": "ai.variel/mcp-server",
"description": "Generate your brand in-agent, then keep tokens, components, and copy on-brand over MCP.",
"title": "Variel MCP Server",
"repository": {
"url": "https://github.com/jeisenberg/ai-brand-studio",
"source": "github",
"subfolder": "apps/mcp-server"
},
"version": "0.1.0",
"websiteUrl": "https://variel.ai/connect",
"packages": [
{
"registryType": "npm",
"identifier": "@variel/mcp-server",
"version": "0.1.0",
"runtimeHint": "npx",
"transport": {
"type": "stdio"
},
"environmentVariables": [
{
"description": "Your Variel project API key (bsk_…) to connect an existing brand. Get it from your Variel dashboard, or run `variel-mcp login` to provision one via browser sign-in (no copy-paste). You can also start keyless and generate a brand with generate_brand_kickoff.",
"isRequired": true,
"isSecret": true,
"name": "BRAND_API_KEY"
},
{
"description": "Override the Variel API base URL. Defaults to https://variel.ai. Optional — for self-hosted or staging.",
"name": "VARIEL_API_URL"
},
{
"description": "Anthropic API key. Required only for grade_visual_quality, generate_component, and Tier-2 validate_copy. Optional for all other tools.",
"isSecret": true,
"name": "ANTHROPIC_API_KEY"
}
]
}
]
},
"_meta": {
"io.modelcontextprotocol.registry/official": {
"status": "active",
"statusChangedAt": "2026-07-01T16:28:24.858408Z",
"publishedAt": "2026-07-01T16:28:24.858408Z",
"updatedAt": "2026-07-01T16:28:24.858408Z",
"isLatest": true
}
}
}
Make it installable
Draft an Agent Plugin from this
An MCP server is raw capability: some tools, wired to something. An Agent Plugin is the packaging that says what job it does, what it leaves behind and where it stops. The prompt below carries this record and asks for the packaging; your own assistant writes it, and nothing here is sent anywhere.
What this is
MCP server
application/mcp-server-record+jsonlocal · you run it yourselfversion 0.1.0last seen 2026-08-23
These are the publisher's own words, filed by them with the official MCP registry and mirrored here. This catalog did not read them from the publisher and has not run, called or installed anything.
Terms
Somebody else's record
This listing was indexed rather than published here, so nobody has signed anything and this catalog cannot sign on their behalf. Treat it as a pointer to the publisher, not as terms.