Full Google Ads, Analytics & Tag Manager lifecycle MCP for AI agents — 57 tools.
What it says
The record the registry holds
How you get it
There is no address to call. This one is a package you install and run yourself, wherever your assistant runs.
@ainative/gtm-mcp · npm · 0.4.2
the recordCopied from the official MCP registry, exactly as it holds it.
{
"server": {
"$schema": "https://static.modelcontextprotocol.io/schemas/2025-12-11/server.schema.json",
"name": "io.github.AINative-Studio/ainative-gtm-mcp",
"description": "Full Google Ads, Analytics & Tag Manager lifecycle MCP for AI agents — 57 tools.",
"repository": {
"url": "https://github.com/AINative-Studio/ainative-gtm-mcp",
"source": "github"
},
"version": "0.4.2",
"packages": [
{
"registryType": "npm",
"identifier": "@ainative/gtm-mcp",
"version": "0.4.2",
"transport": {
"type": "stdio"
},
"environmentVariables": [
{
"description": "Google Ads API developer token (required for Google Ads tools)",
"isSecret": true,
"name": "GOOGLE_ADS_DEVELOPER_TOKEN"
},
{
"description": "Default Google Ads customer ID (10 digits, no dashes)",
"name": "GOOGLE_ADS_CUSTOMER_ID"
},
{
"description": "Path to a Google Cloud service-account JSON key with Tag Manager API access",
"isSecret": true,
"name": "GTM_SERVICE_ACCOUNT_KEY_PATH"
}
]
}
]
},
"_meta": {
"io.modelcontextprotocol.registry/official": {
"status": "active",
"statusChangedAt": "2026-08-01T02:18:59.180893Z",
"publishedAt": "2026-08-01T02:18:59.180893Z",
"updatedAt": "2026-08-01T02:18:59.180893Z",
"isLatest": true
}
}
}
Make it installable
Draft an Agent Plugin from this
An MCP server is raw capability: some tools, wired to something. An Agent Plugin is the packaging that says what job it does, what it leaves behind and where it stops. The prompt below carries this record and asks for the packaging; your own assistant writes it, and nothing here is sent anywhere.
What this is
MCP server
application/mcp-server-record+jsonlocal · you run it yourselfversion 0.4.2last seen 2026-08-23
These are the publisher's own words, filed by them with the official MCP registry and mirrored here. This catalog did not read them from the publisher and has not run, called or installed anything.